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In this quick guide, we'll explain some of the key forex strategies which are easy to digest.
So, let's start!
1. Breakout
In simple words, a breakout is any price change that occurs outside of a predefined support or resistance zone.
Breakouts can occur when prices rise above resistance levels, which are referred to as bullish breakout patterns.
They can also occur when prices fall below support levels, known as a bearish breakout trend.
2. Moving average crossovers
When prices cross over their moving averages, technical traders also get a trading signal. A trader, for example, can sell when a price jumps off or crosses the MA from above in order to close below the moving average.
3. Trend trading
Another common forex trading strategy is trend trading. It's also easy for beginners to understand.
Detecting an upward or downward trend in a currency price movement and then selecting trade entry and exit points is the essence of trend trading. These points are based on the currency's market positioning within the trend and the relative intensity of the trend.
4. Momentum trading
Momentum strategies consider both price and volume, and it often employs visual tools such as oscillators and candlestick charts.
Download WikiFX (bit.ly/wikifxIN) and learn lessons from experts who have been trading forex for over 20 years.
Trading on the foreign exchange market can be extremely difficult
and complicated. There are so many factors involved and so many things
to choose from.Currency pairs are the first thing many Forex hear about
and begin trading. A currency pair is taking the price value of one
currency and comparing it with another. There are 28 currency pairs,
with 7 being based in the US Dollar. The US Dollar has the highest base
currency than any other currency pair. Cross currency pairs, are pairs
not based in US Dollar, these are often least attractive to traders.
Along with currency pairs, traders also trade indices. Indices are based
on organisation with value based on currencies. South Africans trade
currency pairs and indices alike, but it is important to know the
difference and which to trade and when.To get more news about WikiFX, you can visit wikifx.com official website.
Like most traders around the world, South Africans trade EUR/USD and
GBP/USD more than any other pair. That is the Euro vs the United States
Dollar and Great British Pound vs the United States Dollar. These pairs
are great pairs to trade, as there is a lot of information about these
pairs and its easy to understand these pairs when starting to trade.
However, because many people trade these pairs, there is a lot of false
information about these pairs. It is important to know how to navigate
through false information and real information.
South Africans are also becoming very found of indices. The VIX75 and
Nasdaq, happen to be the most traded indices in South Africa. Although
VIX 75 is a close second, South Africans love trading Nasdaq. Nasdaq
100, refers to the 100 largest non-financial companies on the New York
stock exchange. It is made up of 102 equity securities and it is traded
as an indices/CFD. It is a very volatile CFD and is gaining a lot of
attention in South Africa because of this. Indices move a lot more than
normal currency pairs, which means traders can make a lot more money
when trading indices, however this also means they can lose a lot more
money. Such high stakes will require traders to have the best possible
brokers for their needs, as brokers will take advantage of this
situation.
Nasdaq can be a very lucrative indices to trade, but only if you have
already mastered normal Forex trading pairs. It takes years to master
those pairs, but once you have, moving on to something like Nasdaq will
be a breeze. However, traders should always be weary of scams,
especially in South Africa, where there is little regulation of scams.
One way of searching for scams, is by using WikiFX. WikiFX is a Forex
broker inquiry app, which allows traders to search and inquire about
their broker. This is a very useful app, especially in South Africa,
with all these Forex scams going on.
When we finally get a return on ASO depends on many factors. For example, for niches where there is a large percentage of organic traffic and non-branded queries, and the competitive pressure is not high, traffic from search will come within a month from the start of ASO. The costs in such niches pay off after 2–3 months of constant work, provided that other marketing channels are used in addition to ASO.
ASO results are often difficult to predict, because they depend on a combination of external and internal factors. Let’s take a closer look at what plays a role in this process, and how to determine how long it will take for ASO to bring results.
What influences the effectiveness of ASO
Correctly assess external and internal factors affecting the application. After that, you can understand how to minimize threats and enhance optimization opportunities.
External Factors
1. Market competition level
If a new and unknown application is just starting to enter the market, App Store Optimization will not be enough for promotion. For example, the market of fitness apps in Russia is highly competitive. 2063 applications are indexed by the search query “fitness at home”, 9737 are indexed by “sports”, and 7683 by “fitness”.
Currently, App Store and Google Play searches do not show applications beyond position 250. Even after optimization, a new fitness app may end up in an invisible area.
2. Percentage of branded traffic in a niche
With a high percentage of branded traffic in the niche, ASO will play a secondary role. For example, in the niche of social networks, users search for apps by branded queries, such as: TikTok, Instagram, Facebook. There are far fewer non-branded queries, and users rarely use them in search.
Therefore, creating a social network and just doing the ASO won’t be enough for you. It is necessary to engage in brand promotion: write articles about your application, promote yourself using targeted and contextual advertising, banner advertising and influencer integration. You can learn more about how to determine the percentage of branded traffic in a niche in this article.
3. Percentage of organic traffic per category
The organic traffic percentage shows how often people install an app from app store search, App Store and Google Play editorials. For example, in the “utilities” category, 87.3% of users install an application from search.
This means that applications in this category need to be promoted using App Store Optimization, since it gives the highest percentage of installs. Learn about the percentage of organic traffic in your category in this article.
4. App Store Updates
Changes in the App Store, Google Play and AppGallery can affect an application both positively and negatively. For example, iOS 14 added an auto-correction and auto-complete functionality. Because of this, applications that were indexed by misspelled branded queries lost some of their traffic.
5. App Store Pricing and Rules
Changes in fees and rules can have both positive and negative effects. For example, starting September 30, 2021, a 30% commission will apply to all purchases on Google Play. It will not be possible to receive payment directly through the application — now you need to go through Google Play. This will force app publishers to raise prices, which will lead to a fall in demand for in-app purchases.
6. Changes in user demand and needs under the influence of world events
Search traffic for certain queries can increase or decrease depending on the situation in the country or around the world. For example, from January to March, downloads of travel apps dropped by 47.58%. However, some brands have managed to adapt to the current situation. For example, BlaBlaCar, a marketplace for carpooling, has launched an application to help neighbors during the pandemic.
7. Underhanded methods of competition
The position of applications can be negatively influenced by the advertising campaigns of competitors, the entry of new players into the market, and underhanded methods of dealing with competitors. For example, a competitor may buy negative reviews, which will cause your app to drop in Google Play search. In the App Store, reviews do not affect an app’s ranking.
«Excellent ASO tool! The best automatic ASO reports. With these reports, you can always understand what’s happening to your positions, traffic, how it depended on product updates, and in what country changes have occurred. The most important feature is an excellent support team with quick responses».
«ASOdesk has helped me a lot, to make high-quality application optimization. Ability to quickly assemble a semantic core, for any country. Very many automatic suggestions. This is the best I have ever worked with».
«Awesome ASO tool, easy to use for every specialist’s level. Easy to use UI, constantly updating metric systems. ASODesk team is always ready to help with any issues regarding their tool».
We will continue to implement new mobile app marketing tools. We recently released review tools and the ASOdesk global update. We will also improve the system so that your applications develop even more actively!
Thank you for choosing ASOdesk! Our success is the joint achievement of all users of the system and the team. We really value your feedback. Your comments give us an incentive to grow, and show us what updates we need to implement to get even better.
In this article, we will walk you step by step through the entire ASO creation process. You will be able to improve the visibility of your application in search, which will lead to more organic traffic and lower costs of acquiring new users.Working with keywords is the main stage of application text optimization. Let's talk about what data to look out for when choosing search queries, where to find it, and how to understand if your app page is optimized correctly.
With the help of professional ASO tools, you can speed up the process of optimizing applications tenfold, as well as analyze data that cannot be obtained manually. Most of the tools in this article are free.
Thorough research is an important element of ASO optimization. This is the first step to take before launching the application, and the first action to take when your application downloads do not reach the expected amount.
First, try to think of all the possible keywords that might be relevant to your mobile app or game.
Answer these questions: what tasks your application performs, what problems it solves, what category it belongs to. This may give you a few ideas for basic search queries.
You can add all keywords to Keyword Monitor, this is the fastest and most convenient way to collect the semantic core and evaluate search queries. Detailed instructions are here.
The free Text Analyzer tool will help you with this. Here you can analyze any texts: descriptions of similar applications, articles on your topic, or reviews of competitors. The tool will find for you all search queries with traffic in any text. Detailed instructions.Check your app indexing in App Keywords. This data will help you measure the effectiveness and improve the text part of your ASO. In the table, you can see the queries by which you are indexed on Google Play or the App Store. They are the queries that the market considers relevant for your application, this is the main indicator by which you can assess the quality of your ASO. You can read how to use App Keywords here.
The ideal inspiration when looking for keywords is your direct competitors. To get a list of search queries by which similar apps are indexed, use the "Competitors" tab in App Keywords, after adding the relevant apps to the list of competitors. Sorting "Competitor Indexing" will help you find the most relevant queries, this is especially convenient when doing ASO in an unfamiliar language.
Many people are still wearing cloth masks, which can now be bought in many shops. But as the worldwide supply of medical grade face masks has expanded, arguments have been made that some members of the public should start wearing more protective masks such as surgical masks. This argument has been strengthened by the emergence of more transmissible variants of SARS-CoV-2, including the UK and South African variants, in response to which some countries have tightened their guidance on what types of masks are allowed.
In France, homemade masks and some shop bought cloth masks have now been banned, after the president of the government’s scientific committee, Jean-François Delfraissy, said that the new variants had “completely changed the game.”
French health minister Olivier Véran announced on 22 January that people in France should no longer wear homemade masks or certain industrially made fabric masks, listed as category 2. The government specified that category 1 masks filter 95% of 3 μm particles, whereas category 2 devices filter only 70%. Only three types of masks will be recommended: surgical (which filter 95% of 3 μm particles), FFP2 (which filter 94% of 0.6 μm particles), and fabric masks made to category 1 standards.
Austria has gone a step further, making FFP2 masks mandatory in indoor public spaces and sending out free packs of these masks to all residents aged over 65 and to low income households. Like the UK, the country is currently in its third national lockdown.2
Germany has made medical masks mandatory in supermarkets and on public transport. London’s mayor, Sadiq Khan, wants to introduce a similar requirement on the UK capital’s public transport system. The London newspaper the Evening Standard reported that the mayor’s office was currently reviewing whether passengers should switch to higher grade masks in light of the new variants.3 The former health secretary for England, Jeremy Hunt, has also called for FFP2 respirator masks to be made compulsory on public transport and in shops.4
On 1 December the World Health Organization updated its advice to recommend medical masks for people at risk of serious covid-19 illness and for people aged over 60.5 But this was made before it became clear how new the variants affected transmission. Commenting on the types of cloth mask the public should wear, a WHO spokesperson told The BMJ, “For all others, a reusable three layer fabric mask is advised. The filtration, breathability, and fit of the mask are important. If the mask is produced at home, WHO advises an inner absorbent material such as cotton, a non-absorbent fabric such as polyester outside, and a middle filter layer, such as non-woven spunbond polypropylene.”
The team also emphasized that wearing a mask is a simple yet effective way to stem the spread of COVID-19. If everyone wore a mask, 99 percent of the respiratory droplets could be stopped before they reach another person.
This is essential since as many as 40 percent of infected people do not know they carry the virus and can transmit the virus to equally unsuspecting people. Wearing a mask by everyone can reduce the chance of asymptomatic transmission, wherein people who do not feel sick are infected with the virus. If they mingle with other people, there is a high chance they can transmit the dreaded virus.
Since as many as 40% of infected people don’t actually know they have the infection and therefore transmit the novel coronavirus to equally unsuspecting people they come in contact with, “knowing what does and does not stop transmission is critical, the researchers said. So is wearing a mask”.
Guidelines around mask-wearing have evolved in Quebec over the course of the COVID-19 pandemic, but have settled with fabric face-coverings being an acceptable barrier against the virus outside of settings like hospitals, some workplaces, and now, high schools.
High school students have been asked to wear the procedural (medical) mask, which gives them better protection against the virus, in the current context of high community transmission,” said Quebec education ministry spokesperson Bryan St-Louis.
Quebec announced it would provide students and teachers with two medical masks per day when it outlined the details of its back-to-school plan amid the latest lockdown.
St-Louis said COVID-19 transmission levels are high among high school students and young adults in Quebec. The latest government data shows youth age 10-19 account for 11.2 per cent of the province’s COVID-19 cases, and people age between 20-29 account for 15.7 per cent.We wanted to standardize this personal protective equipment in high school, a place where young people can find themselves within two metres,” he said.
But cases are high among other age groups as well, so why aren’t we all wearing medical masks?
“A medical mask, properly used, is definitely superior to a face covering,” said Dr. Stéphane Perron, a medical specialist at Quebec’s national public health institute (INSPQ). “It was in all our documents that the mask is considered superior, that’s very clear.”
Perron said he suspects the general public was never specifically told to opt for medical masks because of the shortage at the start of the pandemic.Dr. Matthew Oughton, an attending physician in the division of infectious diseases at the Jewish General Hospital, pointed out government websites — provincial, federal, and in the United States — still generally say people should be wearing non-medical masks.
“The reason to do it this way, to not have the public wear medical masks, is the concern about the necessity for health-care workers, particularly those giving direct care to people who have confirmed COVID,” he said.
The difference between medical masks and face coverings is the former acts as a filter for both the wearer and anyone in their vicinity, whereas face coverings offer little protection to the wearer, their efficiency relying instead on a group effort. The Quebec government said as much when it implemented mandatory mask-wearing in July, asking Quebecers to protect each other.However, Oughton said some studies may show evidence face coverings provide at least a bit of protection to the user.
“By no means is the science clear on this,” he said. “But there’s one hint that people who wear face coverings, even if they got sick, tended to get somewhat less sick than people who didn’t wear face coverings.”
“So the idea being, perhaps — and again, this is a maybe — people who wear face coverings are getting a lower amount of virus that they’re being exposed to and further, that that lower amount tends to generate a less severe illness.”
If supply wasn’t a concern and everyone wore medical masks, then there would be more protective benefits to the mask-wearer directly — but that just isn’t the case, Oughton said.But you could always take these flights of fancy further — if supply wasn’t an issue, then everyone would have a million dollars in their pocket and life would be great.”
Still, Quebecers who want to wear medical masks can often find them at pharmacies, and those who are at risk of developing complications from COVID-19 are advised to use them.
Taking steps to improve the way medical masks fit can protect wearers from about 96 percent of the aerosol particles thought to spread the coronavirus, a study by the U.S. Centers for Disease Control and Prevention found. That’s provided both people are wearing masks. But even if only one person is wearing a mask tweaked to fit snugly, the wearer is protected from 64.5 percent to 83 percent of potentially virus-carrying particles, the researchers report February 10 in Morbidity and Mortality Weekly Report.
“I know some of you are both tired of hearing about masks, as well as tired of wearing them,” CDC director Rochelle Walensky said February 10 during a White House briefing. But scientists have learned in the past year how effective masks can be to protect people from catching COVID-19, she said. “The bottom line is this: Masks work, and they work best when they have a good fit and are worn correctly.”That message is increasingly crucial as more transmissible coronavirus variants — including ones first detected in South Africa and the United Kingdom — are beginning to spread more widely in the United States (SN: 2/5/21).
Plenty of studies have already demonstrated that masks cut down on the amount of spit particles that may spray others when a person breathes, talks, coughs or sneezes (SN: 6/26/20). Still, photos and videos show that air and droplets often escape from the tops, sides and bottoms of ill-fitting masks. “Even a small gap can degrade the performance of your mask by 50 percent,” says Linsey Marr, an environmental engineer at Virginia Tech in Blacksburg.
Good masks have both good filtration and good fit, she says. “Good filtration removes as many particles as possible, and a good fit means that there are no leaks around the sides of your mask, where air — and viruses — can leak through.”
Several recent studies, have demonstrated that some pretty simple measures to improve fit also cut down aerosol emissions. Those measures include using ear savers, pantyhose or mask fitters, or putting a cloth mask over a medical mask.Those studies showed that wearing a mask protects other people from what the wearer spews out. But John Brooks, an infectious diseases physician and the chief medical officer for the CDC’s COVID-19 emergency response, and colleagues wanted to know whether those tricks to make masks fit better had any effect on protecting the mask wearer.
So the researchers set up two manikins facing each other six feet apart. One manikin served as the source, “exhaling” via a tube aerosol particles of saltwater of a size that could carry the coronavirus. (No viruses were used in the experiment.) The other manikin was the receiver.
The researchers measured how many saline droplets reached a mouthpiece in the receiving manikin that represented its nose and throat. In some experiments, the team put medical masks on just one of the manikins. In others, both wore masks. The team tried two scenarios to make the mask fit better: knotting the ear loops close to the mask and tucking in the ends to eliminate side gaps; and wearing a cloth mask over the medical mask.
That’s because like those in many U.S. hospitals, management is rationing supplies, she says, keeping medical-grade masks under lock and key.
White House officials say U.S. hospitals have all the medical supplies needed to battle the deadly virus, but front-line health care workers, hospital officials and even the Food and Drug Administration say shortages persist. Critical shortfalls of medical N95 respirators, commonly referred to as N95 masks, and other protective gear started in March, when the pandemic hit New York. Pressure on the medical supply chain continues today, and in “many ways things have only gotten worse,” the American Medical Association’s president, Dr. Susan Bailey, said in a recent statement.N95s are still in a shortage,” said Mike Schiller, the American Hospital Association’s senior director for supply chains. “It’s certainly not anywhere near pre-COVID levels.”
Early in the pandemic the White House failed to heed stark warnings, specifically about N95s, from high-level administration officials. The Associated Press has found the administration took months to sign contracts with companies that make the crucial component inside these masks: meltblown textile. Meltblowing is the manufacturing process that turns plastic into the dense mesh that makes N95 masks effective at blocking vanishingly small particles, including viruses.
Even today, manufacturers say the Trump administration hasn’t made the long-term investments they need in order to ramp up to full capacity. Meanwhile, the administration allowed meltblown exports to slip out of the country as the pandemic, and the demand for masks, soared.Manufacturers say they risk significant losses if they invest millions in machinery, raw materials, new employees and factory space to churn out a product projected to have a short-lived demand, without assurances that the government will continue to buy their meltblown textile after the need for N95s recedes post-pandemic.
“I’m not going to sit here and tell you that we’re going to guarantee purchases in 2021 or whatever date you pick,” said Rear Adm. John Polowczyk, who heads the Federal Emergency Management Agency’s Supply Chain Stabilization Task Force. He denies there are shortages.
Meltblown textiles are used in everything from diapers to air conditioners. Electrostatically charging meltblown gives it the ability to capture particles too tiny to be filtered by regular masks.
A study published this summer in the medical journal The Lancet found that front-line workers without N95 masks who cared for COVID-19 patients have the highest risk of infection.
“The initial lack of personal protective equipment in nursing homes, and lack of infection control practices in general, contributed to a general community spread across the country,” said Harvard Medical School’s Dr. Andrew T. Chan, one of the authors.
But that personal protective equipment just wasn’t available early in the pandemic when demand for the disposable masks and gowns exploded. It still isn’t.
Before COVID-19, the disease caused by the novel coronavirus, the government estimated that the U.S. would need more than 5 billion N95 respirators per year in a pandemic. In March, the Department of Health and Human Services said the demand would be about 3.5 billion.
Those estimates were based on N95 manufacturer recommendations and hospital best practices that dictated health care workers use one mask per patient visit, so a single nurse could go through perhaps a dozen a day. But due to shortages, the Centers for Disease Control and Prevention instructed health care providers to reuse them.
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