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Rodeo Drive Opts for Sterling Image

What Beverly Hills needs is a simple marketing gimmick, one that dispels the notion that you have to be rich to shop there.

That is what the Beverly Hills Visitors Bureau hoped to come up with when it embarked on a campaign last October urging potential shoppers not to be intimidated by high prices in the city's shops.

"We wanted to let people know that they don't have to spend a fortune to shop in Beverly Hills to enjoy our atmosphere and hospitality," said Catherine Sawelson, the bureau's general manager. The program, she said, would "humanize" Beverly Hills in the minds of shoppers.

The Visitors Bureau, an arm of the Chamber of Commerce, asked merchants to submit merchandise that shoppers would "associate with Beverly Hills . . . convey the Beverly Hills cartier bracelet for men fake image and represent the Beverly Hills life style." A catalogue was planned for worldwide distribution.

Twenty four businesses responded. Cartier said it sold a sterling silver barbell key ring for $25. Giorgio had a T shirt for $17.50. Gucci Shops listed a memo pad and pen set for $19.

Some merchants say plan to advertise less expensive 'hidden treasures' would make cartier mens bracelet price replica famed shopping street look cheap, lose air of exclusivity. The campaign was set to begin before the Christmas holiday, but it was stopped before it was launched when Rodeo Drive merchants protested that the campaign would hurt their image, making them look cheap.

"The Beverly Hills Visitors Bureau has been putting out stuff that we're a little upset about," said Don Tronstein, chairman of the Rodeo Drive Committee.

"The campaign was designed to give the impression that Beverly Hills is not expensive, but the result is to say that Beverly Hills has something for poor people," said Laura Segal, a spokeswoman for the Rodeo Drive Committee, a group of 26 merchants in the Chamber of Commerce. "It says that business in Beverly Hills and on Rodeo Drive is bad and stores are groping for customers. That is not true and it is not a clever way to market the city of Beverly Hills."

Segal said the city should not be ashamed that it has a reputation as being expensive. "Our committee presents Rodeo Drive as what it is and what it is is a place to shop for quality merchandise which is expensive," she said.

The committee countered the bureau's drive by putting out a holiday press release listing gifts available at Rodeo Drive stores. One item, a grand crystal liter of Giorgio fragrance for women, cost $500. Another, a diamond and platinum Art Deco necklace, cost $210,000.

"Who wants to go into a store where the only thing you can buy is the cheapest thing?" Segal said. "Rodeo Drive has something for everybody, but there are only so many T shirts and key chains you can buy."

The protest forced a delay in the bureau's program. "Basically it is in a holding pattern right now," said Michael Sims, the chamber's director. "The concept was blown out fake cartier bracelet for men of proportion. The program was designed to promote our shops and the various price ranges and products. The bottom line with any merchant is to get people in the stores."

Still, announcements about the $25 or less program appeared in several newspaper reports, some linking the campaign with a growing concern by Beverly Hills merchants over competition from Beverly Center, Century City Shopping Center and the coming Nordstrom's at the Westside Pavilion.

The bureau fears that the city's reputation may be scaring off potential buyers. "Our publicity that we are so exclusive and so expensive may be working against us," Sawelson said in a recent article in The Times.

Chamber President David Orgell said he was particularly upset about one report that Beverly Hills had become a popular place to look but not buy, because few people were seen carrying shopping bags. "Very few people are aware of the number of people who make purchases and send their packages (by courier) directly to their homes or hotel rooms," he said.

Orgell cartier bracelet men price copy said he wanted to dispel the myth that Beverly Hills salesmen are unfriendly to small spenders. "Our people are hired for their willingness to serve," he said. "If we get complaints that our sales people are unbearable or snooty, we don't want them."

Orgell added, "We want shoppers in all price ranges. Beverly Hills is not cheapening itself. The quality is still here. We let people know that we are an elegant shopping area and we have things for everybody at every price range."
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    Friday, November 26, 2004 Chapter One Moscow swam in color. Hazy floodlights of Red Square mixed with the neon of casinos in Revolution Square. Light wormed its way from the underground mall in the Manezh. Spotlights crowned new towers of glass and polished stone, each tower capped by a spire. Gilded domes still floated around the Garden Ring, but all night earthmovers tore at the old city and dug widening pools of light to raise a modern, vertical Moscow more like Houston or Dubai. It was a Moscow that Pasha Ivanov had helped to create, a shifting landscape of tectonic plates and lava flows and fatal missteps. Senior Investigator Arkady Renko leaned out a window the better to see Ivanov on the pavement ten floors below. Ivanov was dead but not particularly bloody, arms and legs at odd angles. Two black Mercedeses were at the curb, Ivanov's car and an SUV for his bodyguards. It sometimes seemed to Arkady that every successful businessman and Mafia hood in Moscow had been issued two Nazi black Mercedeses. plunged to the sidewalk. Arkady had measured Ivanov's distance from the building. Homicides generally hit close, having expended their energy in trying not to fall. Suicides were single minded and landed farther out. Ivanov had almost reached the street. Behind Arkady, Prosecutor Zurin had brought drinks from the wet bar to a NoviRus senior vice president named Timofeyev and a young blonde in the living room. Zurin was as fussy as a ma tre d'; he had survived six Kremlin regimes by recognizing his best customers and smoothing out their problems. Timofeyev had the shakes and the girl was drunk. Arkady thought the gathering was a little like a party where the host had suddenly and inexplicably dived through the window. After the shock the guests carried on. The odd man out was Bobby Hoffman, Ivanov's American assistant. Although he was worth millions of dollars, his loafers were split, his fingers were smudged with ink and his suede jacket was worn to a shine. Arkady wondered how much more time Hoffman had at NoviRus. An assistant to a dead man? That didn't sound promising. Hoffman joined Arkady at the window. "Why are there plastic bags around Pasha's hands?" "I was looking for signs of resistance, maybe cuts on the fingers." "Resistance? Like a fight?" Prosecutor Zurin rocked forward on the sofa. "There is no investigation. We do not investigate suicides. There are no signs of violence in the apartment. Ivanov came up alone. He left alone. That, my friends, is a suicide in spades." The girl lifted a dazed expression. Arkady had learned from the file he had on Pasha Ivanov that Rina Shevchenko was his personal interior designer, a twenty year old in a red leather pantsuit and high heeled boots. Timofeyev was known as a robust sportsman, but copy cartier ring setting he could have been his father, he had shrunk so much within his suit. "Suicides are a personal tragedy. It's enough to suffer the death of a friend. Colonel Ozhogin the head of NoviRus Security is already flying back." He added to Arkady, "Ozhogin wants nothing done until he arrives." Arkady said, "We don't leave a body on the sidewalk like a rug, even for the colonel." "Pay no attention to Investigator Renko," Zurin said. "He's the office fanatic. He's like a narcotics dog; he sniffs every bag." There won't be much left to sniff here, Arkady thought. Just out of curiosity, he wondered if he could protect the bloody prints on the windowsill. Timofeyev pressed a handkerchief against his nose. Arkady saw spots of red. "Nosebleed?" asked Zurin. "Summer cold," said Timofeyev. Opposite Ivanov's apartment was a dark office building. A man walked out of the lobby, waved to Arkady and gave a thumbs down. "One of your men?" Hoffman asked. "A detective, in case someone over there was working late and might have witnessed something." "But you're not investigating." "I do whatever the prosecutor says." "So you think it was suicide." "We prefer suicides. Suicides don't demand work or drive up the crime rate." It also occurred to Arkady that suicides didn't expose the incompetence of investigators and militia who were better at sorting out dead drunks from the living than solving murders committed with any amount of forethought. Zurin said, "You will excuse Renko, he thinks all of Moscow is a crime scene. The problem is that the press will sensationalize the death of someone as eminent as Pasha Ivanov." In which case, better the suicide of an unbalanced financier than assassination, Arkady thought. Timofeyev might lament the suicide of his friend, but a murder investigation could place the entire NoviRus company under a cloud, especially from the perspective of foreign partners and investors who already felt that doing business in Russia was a dip in murky water. Since Zurin had ordered Arkady's financial investigation of Ivanov, this U turn had to be executed with dispatch. So, not a ma?tre d', Arkady thought, but more a skillful sailor who knew when to tack. "Who had access to this apartment?" Arkady asked. "Pasha was the only one allowed on this level. The security was the best in the world," Zurin said. "Best in the world," Timofeyev agreed. Zurin said, "The entire building is covered by surveillance cameras, inside and out, with monitors that are watched not only at the reception desk here but, as a safeguard, also by technicians at the headquarters of NoviRus Security. The other apartments have keys. Ivanov had a keypad with a code known only to him. He also had a lock out button by the elevator, to keep out the world when he was in. He had all the security a man could wish for." Arkady had been in the lobby and seen the monitors tucked into a round rosewood desk. Each small screen was split in four. The receptionist also had a white phone with two outside lines and a red phone with a line direct to NoviRus. "The building staff doesn't have Ivanov's code?" Arkady asked. "No. Only the central office at NoviRus." "Who had access to the code there?" "No one. It was sealed, until tonight." According to the prosecutor, Ivanov had ordered that no one enter the apartment but him not staff, not a housecleaner, not a plumber. Anyone who tried would appear on monitors and on tape, and the staff had seen nothing. Ivanov did his own cleaning. Gave the elevator cartier mens bracelet replica man the trash, laundry, dry cleaning, lists for food or whatever, which would be waiting in the lobby when Ivanov returned. Zurin made it sound like many talents. "Eccentric," Arkady said. "He could afford to be eccentric. Churchill wandered around his castle naked." "Pasha wasn't crazy," Rina said. "What was he?" Arkady rephrased the question. "How would you describe him?" "He had lost weight. He said he had an infection. Maybe he had a bad reaction to medication." Timofeyev said, "I wish Ozhogin were here." Arkady had seen a glossy magazine cover with a confident Lev Timofeyev sailing a yacht in the Black Sea, carving through the waves. Where was that Timofeyev? Arkady wondered. An ambulance rolled discreetly to the curb. The detective crossed the street with a camera and shot flash pictures of Ivanov being rolled into the body bag and of the stain on the pavement. Something had been concealed under Ivanov's body. From Arkady's distance it looked like a drinking glass. The detective took a picture of that, too. Hoffman watched Arkady as much as the scene below. "Is it true, you treat Moscow like a crime scene?" "Force of habit." The living room would have been a forensic technician's dream: white leather sofa and chairs, limestone floor and linen walls, glass ashtray and coffee table, all excellent backgrounds for hair, lipstick, fingerprints, the scuff marks of life. It would have been easy to dust and search before Zurin genially invited in a crowd and tainted the goods. Because with a jumper, there were two questions: was he alone, and was he pushed? Timofeyev said to no one in particular, "Pasha and I go far back. We studied and did research together at the institute when the country suffered its economic collapse. Imagine, the greatest physics laboratory in Moscow, and we worked without pay. The director, Academician Gerasimov, turned off the heat in the buildings to save money, and of course, it was winter and the pipes froze. We had a thousand liters of radioactive water to discharge, so we sent it into the river in the center of the city." He drained his glass. "The director was a brilliant man, but you would sometimes find him inside a bottle. On those occasions he relied on Pasha and me. Anyway, we dumped radioactive water in the middle of Moscow, and no one knew." Arkady was taken aback. He certainly hadn't known. Rina took Timofeyev's glass to the bar, where she paused by a gallery of photographs in which Pasha Ivanov was not dead. Ivanov was not a handsome individual, but a big man full of grand gestures. In different pictures he rappelled off cliffs, trekked the Urals, kayaked through white water. He embraced Yeltsin and Clinton and the senior Bush. He beamed at Putin, who, as usual, seemed to suck on a sour tooth. He cradled a cartier ring setting imitation miniature dachshund like a baby. Ivanov partied with opera tenors and rock stars, and even when he bowed to the Orthodox patriarch, a brash confidence shone through. Other New Russians fell by the wayside: shot, bankrupted or exiled by the state. Pasha not only flourished, he was known as a public spirited man, and when construction funds for the Church of the Redeemer ran low, Ivanov provided the gold foil for the dome. When Arkady first opened a file on Ivanov, he was told that if Ivanov was charged with breaking the law, he could call the senate on his mobile phone and have the law rewritten. Trying to indict Ivanov was like trying to hold on to a snake that kept shedding skin after skin and grew legs in the meantime. In other words, Pasha Ivanov was both a man of his time and a stage in evolution. Arkady noticed a barely perceptible glitter on the windowsill, scattered grains of crystals so familiar he could not resist pressing his forefinger to pick them up and taste them. Salt. "I'm going to look around," he said. "But you're not investigating," Hoffman said. "Absolutely not." "A word alone," Zurin said. He led Arkady into the hall. "Renko, we had an investigation into Ivanov and NoviRus, but a case against a suicide doesn't smell good in anybody's nostrils." "You initiated the investigation." "And I'm ending it. The last thing I want is for people to get the idea that we hounded Pasha Ivanov to death, and still went after him even when he was in the grave. It makes us look vindictive, like fanatics, which we aren't." The prosecutor searched Arkady's eyes. "When you've had your little look around here, go to your office and collect all the Ivanov and NoviRus files and leave them by my office. Do it tonight. And stop using the phrase 'New Russian' when you refer to crime. We're all New Russians, aren't we?" "I'm trying." Ivanov's apartment took up the entire tenth floor. There weren't many rooms, but they were spacious and commanded a wraparound view of the city that gave the illusion of walking on air. Arkady began at a bedroom upholstered in linen wall panels, laid with a Persian rug. The photographs here were more personal: Ivanov skiing with Rina, sailing with Rina, in scuba diving gear with Rina. She had huge eyes and a Slavic shelf of cheekbones. In each picture a breeze lifted her golden hair; she was the kind who could summon a breeze. Considering their difference in ages, for Ivanov their relationship must have been a bit like making a mistress of a leggy girl, a Lolita. That was who she reminded Arkady of Lolita was a Russian creation, after all! There was a nearly paternal humor in Pasha's expression and a candy sweet flavor to Rina's smile. A rosy nude, a Modigliani, hung on the wall. On the night table were cartier bracelet men fake an ashtray of Lalique glass and a Herm s alarm clock; in the drawer was a 9mm pistol, a Viking with a fat clip of seventeen rounds, but not a whiff of ever having been fired. An attach case on the bed held a single Bally shoe sack and a mobile phone charger cord. On the bookshelf was a decorator's selection of worn leather bound collections of Pushkin, Rilke and Chekhov, and a box that held a trio of Patek, Cartier and Rolex watches and gently agitated them to keep them running, a definite necessity for the dead. The only off note was dirty laundry piled in a corner. He moved into a bathroom with a limestone floor, gold plated fixtures on a step in spa, heated bars for robes large enough for polar bears and the convenience of a toilet phone. A shaving mirror magnified the lines of Arkady's face. A medicine cabinet held besides the usual toiletries bottles of Viagra, sleeping pills, Prozac. Arkady noted a Dr. Novotny's name on each prescription. He didn't see any antibiotics for infection. The kitchen looked both new and forgotten, with gleaming steel appliances, enameled pots without a single smudge and burners with not one spot of crusted sauce. A silvery rack held dusty, expensive wines, no doubt selected by an expert. Yet the dishwasher was stacked with unwashed dishes, just as the bed had been loosely made and the bathroom towels hung awry, the signs of a man caring for himself. A restaurant size refrigerator was a cold vault, empty except for bottles of mineral water, odds and ends of cheese, crackers and half a loaf of sliced bread. Vodka sat in the freezer. Pasha was a busy man, off to business dinners every day. He was, until recently, a famously sociable man, not a wealthy recluse with long hair and fingernails. He would have wanted to show his friends a shining up to date kitchen and offer them a decent Bordeaux or a chilled shot of vodka. Yet he hadn't shown anyone anything, not for months. In the dining room Arkady laid his cheek on the rosewood table and looked down its length. Dusty, but not a scratch. At the twist of a rheostat, the next room turned into a home theater with a flat screen a good two meters wide, speakers in matte black and eight swivel chairs in red velvet with individual gooseneck lamps. All New Russians had home theaters, as if they were auteurs on the side. Arkady flipped through a video library ranging from Eisenstein to Jackie Chan. There was no tape in the tape player, and nothing in the mini fridge but splits of Mo t.
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    "Do. Not. Get. Me. Anything. Practical," Jill McGuire, 70, of St. Louis, said of Valentine's Day. "I do not want a toaster." She was laughing but dead serious. She's been married 47 years to Dan, 69, and said that she doesn't expect extravagant gifts, but she expects to be remembered. This year she's flying back into town from a trip to Mexico on Valentine's Day. So she said she'll probably bring her husband something from her trip and she admits that she'd expect a surprise of some sort with her welcome home hug.

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    "It's very common for couples to put their relationship on the back burner and stop putting effort into the relationship," Skurtu said. "So Valentine's Day, while it is kind of important or not important, does say a lot about a couple's relationship."

    She said couples counseling could be in your future if the day passes and one person didn't remember with even a small gesture, like saying "I love you," kissing them, leaving a love note, announcing dinner plans or perhaps presenting a gift.

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    For their first Valentine's Day he got her diamond earrings and then he joked that perhaps he'd set the standard a little too high.

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    Rose, 85, and George Storey, 89, of Brentwood Forest have been married for 63 years. They have eight kids, 24 grandchildren and six great grandchildren. She was a stay at home mom until her 50s and then she went to work and retired at 75.

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    In turn she'd usually put a love note in the lunch box that she packed for him that day. She does remember jewelry and fancy dinners but says that thrilled her in younger days, not now. A recent Valentine's Day gift was a beautiful green plant, she recalls.

    "Old people don't talk about it much, but we still like to cuddle," Storey said. "Being together is more important. Sharing time with each other. Enjoying our own company and spending time with our lovely family, that's our Valentine's Day it's every day."

    Vassel said that quiet displays of love are usually the most effective. Some people, men especially, think that big showy declarations are best, but Vassel says that they should ask if they are really showing their love or just showing off.

    Alexis Cook, 25, of Maplewood said she was single last Valentine's Day. She's been dating Patrick Vitt, 26, for about 10 months and they've already started celebrating Valentine's Day. She received a little blue box from Tiffany and Co. in the mail, the "I love you" ring. And she got him a rolling tool chest because he's "quite the handyman."

    On Feb. 14, they'll enjoy dinner and a movie, she said.

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    Karen Klaus, 59, of St. Louis met Marty Luepker, 54, last year the week before Valentine's Day. He was out of town on the actual day, but posted a romantic song on her Facebook page.
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    What should we ask iReporters next

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    I cannot believe how gullable the media is and how dumb the people of the United States are. The Republicans have a staff of all these educated people working for them but not enough brains between them to come up with their own campaign. They have to steal everything from Obama. I don't have enough time to write all the things they have taken from them and who is running for President, Palin or McSame. And for the polls, who cares. The Republicans can stick that 1/8 of 1% of the population poll you know where. Wake up people. Do the Republicans have more than one speech on their campaign trail. I am so tired of hearing that agitating voice of Sarah Palin and her dumb bridge and ebay jet. Wake up people. The Republicans aren't saying anything and I'm still waiting for McSame to finish a sentence without going taking a nap. Read between the lines. They are saying, " We don't know what the hell we are doing". This is Obama vs. McSame not the bored woman from Alaska.

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    ?/FONT> Architect Philip Johnson: Architect Philip Johnson, the pioneer of post modernism and elder statesman of American architects, renowned for his Glass House and the AT skyscraper among many other structures, died Jan. 25 at the age of 98. January 26, 2005

    ?/FONT> My Life in Pictures: December 30, 2004

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    ?/FONT> A Photo Diary by Simone Grossman: December 23, 2004

    ?/FONT> Coming Home: Alan Babin can't even remember the valor that earned him an Iraqi bullet. But that pales beside the heroism required every day of his long recovery. December 17, 2004

    ?/FONT> A Year in the Life of Washington's Children: The Washington Post Magazine culled the work of two dozen photographers to create a scrapbook of children's lives in the nation's capital. research station in Antarctica McMurdo Station. December 02, 2004

    ?/FONT> A Photo Diary By Ted Kresse: Ted Kreese is an associate producer at NBC's "Meet the Press." November 11, 2004

    ?/FONT> The Cream of Country: Kenny Chesney was named entertainer of the year at the 38th Annual Country Music Association Awards in Nashville. November 10, 2004

    ?/FONT> 'Saturday Night' Highlights: Spotlighting some of the most memorable sketches in the 30 year history of one of television's most influential comedy shows. October 22, 2004

    ?/FONT> Rocking the Vote: The raucus finale of the Vote for Change tour at MCI Center was more a call to guitars than a call to arms. October 11, 2004
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    New Look may give private equity a hat

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    Comment number 1. At 20:12 11th Feb 2010, boabycat wrote: What will this mean to the Compnay investment market? If these private equity firms do not sell on then there will be no new money for business startups that are risky to take on. Will the government owned banks pick up the slack? Should they?

    Robert, what did you mean by this in York during the Q after you Ebor lecture?

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    Complain about this comment (Comment number 1)

    Comment number 2. At 20:28 11th Feb 2010, copperDolomite wrote: Chickens

    Complain about this comment (Comment number 2)

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