Melissa Downes joins Invast Global from freeamfva's blog
Invast Global is pleased to announce the appointment of Melissa Downes to the position of Global Head of Marketing, based in our Sydney office. Melissa joins us from BT where she was a Senior Marketing Manager in the Customer Experience and Growth team. She has strong financial marketing experience at the Westpac Group, ANZ, NAB, and Zurich.To get more news about bdsmarkets, you can visit wikifx.com official website.
Melissa is a creative and accomplished B2B marketing expert with a track record in delivering high-stakes stakeholder management across risk regulatory comms and engagement.As a Senior Marketing Consultant at MLC, she was the project lead for the Annual Member Meeting held on behalf of the Trustee across four RSE’s while also delivering new initiatives, communications, and marketing strategies across multiple projects. This included delivery of strategy, pitches, and tools for the Workplace Super team whilst managing all related B2B marketing for their top 300 business partners. She was the Take to Market manager building the strategy for rolling out new licensee agreements at NAB. She retired and redesigned legacy programs at Zurich after introducing segmentation, and redesigning partnership programs in line with yield and risk appetite.
“Working within corporate super clients, brokers and advisers has given me valuable insights into how busy these professionals are and the issues they face running a business. Marketing should assist our clients’ businesses. By helping them explain complex products simply and assisting them to do business with us seamlessly, we are assisting them and their business, making them more effective adding to the benefits of partnering with us.” – Melissa Downes
Prior to these roles, Melissa was Content and Communications Manager for ANZ Wealth, where she managed strategy, campaigns, edited APEXInsights, and lead content and communications to 16,500 financial advisors with the fortnightly newsletter Perspective Extra, the most well-read in the advice industry. Whilst at ANZ her team launched a new AI-created underwriting engine with UTS and delivered the award-winning APEX Inspire program.
Melissa, who has just joined the team this week, is delighted, “I’m excited by the opportunities I see at Invast Global and the talent it has attracted. This is a business that continues to grow with an appetite for international expansion. I am looking forward to building Invast Global’s market share with a group of incredibly smart and talented executives.”
CEO Gavin White adds “We are very excited to have found someone of Melissa’s calibre to fill the role of Global Head of Marketing. Her strong strategic mindset and breadth of experience across both marketing and financial services will enable Invast Global to take the next step in providing the best possible service and communication to our clients”. Melissa’s credentials include a Master of Marketing from the Business School at Sydney University, a graduate certificate of Digital Marketing from Columbia University, and a BA at Macquarie University. This combined with her previous experience will allow Melissa to play a key role in Invast Global’s growth into the future.
Melissa is a creative and accomplished B2B marketing expert with a track record in delivering high-stakes stakeholder management across risk regulatory comms and engagement.As a Senior Marketing Consultant at MLC, she was the project lead for the Annual Member Meeting held on behalf of the Trustee across four RSE’s while also delivering new initiatives, communications, and marketing strategies across multiple projects. This included delivery of strategy, pitches, and tools for the Workplace Super team whilst managing all related B2B marketing for their top 300 business partners. She was the Take to Market manager building the strategy for rolling out new licensee agreements at NAB. She retired and redesigned legacy programs at Zurich after introducing segmentation, and redesigning partnership programs in line with yield and risk appetite.
“Working within corporate super clients, brokers and advisers has given me valuable insights into how busy these professionals are and the issues they face running a business. Marketing should assist our clients’ businesses. By helping them explain complex products simply and assisting them to do business with us seamlessly, we are assisting them and their business, making them more effective adding to the benefits of partnering with us.” – Melissa Downes
Prior to these roles, Melissa was Content and Communications Manager for ANZ Wealth, where she managed strategy, campaigns, edited APEXInsights, and lead content and communications to 16,500 financial advisors with the fortnightly newsletter Perspective Extra, the most well-read in the advice industry. Whilst at ANZ her team launched a new AI-created underwriting engine with UTS and delivered the award-winning APEX Inspire program.
Melissa, who has just joined the team this week, is delighted, “I’m excited by the opportunities I see at Invast Global and the talent it has attracted. This is a business that continues to grow with an appetite for international expansion. I am looking forward to building Invast Global’s market share with a group of incredibly smart and talented executives.”
CEO Gavin White adds “We are very excited to have found someone of Melissa’s calibre to fill the role of Global Head of Marketing. Her strong strategic mindset and breadth of experience across both marketing and financial services will enable Invast Global to take the next step in providing the best possible service and communication to our clients”. Melissa’s credentials include a Master of Marketing from the Business School at Sydney University, a graduate certificate of Digital Marketing from Columbia University, and a BA at Macquarie University. This combined with her previous experience will allow Melissa to play a key role in Invast Global’s growth into the future.
Post
| By | freeamfva |
| Added | Apr 7 '22 |
Tags
Rate
Archives
- All
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
The Wall