Nick Rojas is a freelance journalist who has written for Entrepreneur, TechCrunch, and Yahoo. Today he joins us to discuss App Store SEO techniques that can increase your downloads and app revenue.
App Store Optimization (ASO) is an essential element for growing the success of your mobile apps. If you're bringing a new app to market, or need an ASO update, you can certainly increase your downloads with a little App Store SEO.To get more news about App Store Optimization, you can visit aso700.com official website.

Publishers and developers often believe that their latest app is the perfect new utility, game, or source of information for the public. But in truth, there's probably already an app like yours in Google Play or the Apple Store. It may not be half as good as the product you've developed, but with an extended history and presence, it will be more easily discovered by users.

In fact, there are more than 6.5 million apps ready to be installed across the major app stores. According to Think with Google, the average number of apps a mobile user has in his or her smartphone is 36, and only 26% of them are used on a daily basis.
1. Have an Eye-Catching App Icon
Icons are often a second thought when it comes to marketing an app, but this is a tremendous mistake. People are motivated by images, and your icon is often the first exposure they will have to your product. So what better way to entice mobile users than putting in the effort to design a catchy icon?

Tayasui Sketches Pro is a great example of an app with an eye-catching icon. Not only is it powerful and interesting, but it's relevant to the app's function. Users browsing an app store will quickly recognize what the app does, and why it might suit their needs.

2. Make the Most of Your Title Tag
The second most valuable app store SEO tactic is a title tag that sells. To maximize rankings with ASO, you want to ensure your app title is as enticing as your website’s 3. Develop a Robust App Description<br /> The biggest mistake many app publishers make when bringing a new app to market is not having a robust description that tells potential users exactly what they need to know. Like website SEO, you should make your above the fold content descriptive, following it with an information-packed, authoritative description below.<br />
4. Use Actionable Graphics<br />
If you browse an app store, you may notice a number of apps with simple screenshots showcasing their features. This is great, but you should take your images one step further by creating actionable graphics.<p>To improve your install chances and increase your user base, take screenshots of your app in action, then add arrows, text, and other exciting, actionable images to highlight certain features.<br />
5. Take Keyword Optimization to the Next Level<br />
Like SEO, keyword optimization for your app is a very important element of ASO. In fact, keyword optimization is slightly harder for apps since you have limited space to place them.<p>For instance, a user may only see the first 600 or so characters of your description on their mobile devices. Another key factor in ranking when optimizing app keywords is that the first 167 characters are the most important, according to Mobile Action.