As companies transition into a digitized, service-based economy, they have incorporated apps into their product offerings, and this includes many of our clients. We’ve outlined some best practices for app store optimization (ASO) in this article so you don’t have to search everywhere for the right answers. Why? Because we’re nice like that. To get more news about Aso Optimization, you can visit aso700.com official website.

At Archetype Solutions Group, our marketing team optimizes social media, web and email marketing, as well as app marketing and optimization efforts for our clients. When we work with apps our first focus is always ASO. By focusing on this first we create a foundation for the rest of our marketing efforts that fosters growth and enables our partners to succeed in the future.

Searching in the app stores (Apple and Google Play), browsing app store top charts, and using app store features are still three of the top five ways people discover new apps for potential purchase. Therefore, it is important for app owners to pay special attention to how their products are presented in the app stores and strategically plan their product presentations to optimize visibility. Such efforts need to be deliberate and require an understanding of each app store’s ranking algorithms.
In this guide, we will introduce the ways in which your app’s visibility is determined in the app stores, as well as some best practices to keep in mind in order to capitalize on these algorithms and maximize your app’s presence from a marketing perspective.

These underlying mechanisms of both app stores should dictate your strategic plan and approach to presenting your app. Taking them into account, we recommend targeting keyword optimization, ranking, impressions (number of views on the app store), engagement (reviews and ratings) and downloads as key performance indicators for your app’s visibility in the store.

Now that we have given you some background information, how exactly do you start improving? Below we have laid out some easy optimization steps you can take to improve on the KPIs we just listed.

In addition to the app title and subtitle, the Apple App Store specifically uses a 100-character keyword field to determine which search strings your app shows up for. It is important to use all allotted characters and fill the space with carefully researched keywords to maximize organic traffic to your app.

Unlike the App Store, Google Play does not have a designated keyword field. Instead, Google Play’s search engine automatically pulls keywords from the title, subtitle (short description), and long description to index your app. It is especially important to include relevant keywords in these sections when you are optimizing your app in Google Play.

You can discover the most relevant keywords by doing a deep dive into your data and developing consumer profiles. With those profiles you can craft short and long-tail keywords by thinking through what consumers will likely type in the search bar when looking for an app.