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shot studio on wheels
The bright magenta van parked alongside Pan Pacific Park near the Grove could be mistaken for any one of the scores of gourmet van cleef engagement ring price replica food trucks roaming the streets of Los Angeles.
But passersby did a double take as they read the sign written in white text across its side:
In a city where a head shot is an actor's calling card, it used to be easy to get a studio quality photo. But many of the traditional photo studios have closed, unable to get enough business as more people use cellphones and digital cameras to snap pictures.
Actor turned photographer Adam Hendershott, who sports black rimmed glasses and a scruffy brown beard, said many of his Hollywood friends complained they were having a tough time finding a photographer.
They combed through Craigslist until they found an 18 year old van cleef and arpels diamond ring replica Chevy Step Van that was once used as a bread truck. They had to remove the 400 pound metal bread racks and sweep up crumbs scattered across the floor.
Now, there are no traces of bread (probably a good thing, seeing how van cleef & arpels ring price replica gluten phobic many actors are). Instead of racks, a bolted in chair sits next to a table with makeup and hair products neatly organized. A long pole hangs across from the chair, for outfit changes.
A picture of someone's face shouldn't cost an arm and a leg. Adam Hendershott, Headshot Truck photographer
In the "studio" space, a large light hangs from the back of the truck and a desktop computer screen sits to the left so people can review the photos on the spot sometimes pointing out nitpicky things they'd like to fix, like blemishes or sticking out hair.
Outside the truck, two plastic hot pink flamingos (nicknamed Fred and Bobbles) greet customers. The day's clients are listed in orange and pink chalk on a blackboard hung next to the door.
Just above the list, scrawled in cursive, a greeting reads "Welcome aboard!"The old school head shot industry seems to be going the way of the flashbulb.
In April 2013, portrait company CSI Corp. closed thousands of locations it ran out of Sears and Wal Mart stores. Affordable mom and pop studios are becoming rare.
High end studios that charge thousands of dollars for head shots are still around, but that price is too hefty for struggling actors.
On average, 28 year old actress Ashley Platz said, those photographers charge up to $800.
"And, you know, that's like rent for a month," Platz said.
The digital age has given rise to amateur photographers who charge $100 for work done out of makeshift studios in their homes or garages. Their Craigslist ads some sketchier than others include "Headshots you'll love 100% guaranteed!" to "Need new headshots? Of course you do!"
That has squeezed professional photographers like Alan Weissman. He has made a living for more than two decades running a Los Angeles studio that caters to mostly fresh faced actors but also celebrities including Morgan Freeman, Billy Crystal and Cameron Diaz.
"When I started I didn't have much competition. There were 15 or 20 people doing what I did," said Weissman, who charges $395 for two basic head shot looks and 50 8 by 10 photos. "Now it's just awful. People aren't looking for quality anymore they look for whoever will do photos fast and cheap."
Weissman said that although the concept behind the Headshot Truck is interesting, the business seems more like a "gimmick."
"I love the idea I think it's totally cool but I don't think it's serving the actor," he said. "I'm old school. They aren't at the next level."
Weissman said even some of his interns "have websites before they are real photographers" and advertise head shot services online. The increase in cheaper competition has led to less work.
"You used to have to know your craft," he said. "People don't know what they are looking for anymore."
"A picture of someone's face shouldn't cost an arm and a leg," Adam Hendershott, a 31 year old Burbank native, said with the air of someone who's used that line before. The truck's basic package is $250.
The bright magenta van parked alongside Pan Pacific Park near the Grove could be mistaken for any one of the scores of gourmet van cleef engagement ring price replica food trucks roaming the streets of Los Angeles.
But passersby did a double take as they read the sign written in white text across its side:
In a city where a head shot is an actor's calling card, it used to be easy to get a studio quality photo. But many of the traditional photo studios have closed, unable to get enough business as more people use cellphones and digital cameras to snap pictures.
Actor turned photographer Adam Hendershott, who sports black rimmed glasses and a scruffy brown beard, said many of his Hollywood friends complained they were having a tough time finding a photographer.
They combed through Craigslist until they found an 18 year old van cleef and arpels diamond ring replica Chevy Step Van that was once used as a bread truck. They had to remove the 400 pound metal bread racks and sweep up crumbs scattered across the floor.
Now, there are no traces of bread (probably a good thing, seeing how van cleef & arpels ring price replica gluten phobic many actors are). Instead of racks, a bolted in chair sits next to a table with makeup and hair products neatly organized. A long pole hangs across from the chair, for outfit changes.
A picture of someone's face shouldn't cost an arm and a leg. Adam Hendershott, Headshot Truck photographer
In the "studio" space, a large light hangs from the back of the truck and a desktop computer screen sits to the left so people can review the photos on the spot sometimes pointing out nitpicky things they'd like to fix, like blemishes or sticking out hair.
Outside the truck, two plastic hot pink flamingos (nicknamed Fred and Bobbles) greet customers. The day's clients are listed in orange and pink chalk on a blackboard hung next to the door.
Just above the list, scrawled in cursive, a greeting reads "Welcome aboard!"The old school head shot industry seems to be going the way of the flashbulb.
In April 2013, portrait company CSI Corp. closed thousands of locations it ran out of Sears and Wal Mart stores. Affordable mom and pop studios are becoming rare.
High end studios that charge thousands of dollars for head shots are still around, but that price is too hefty for struggling actors.
On average, 28 year old actress Ashley Platz said, those photographers charge up to $800.
"And, you know, that's like rent for a month," Platz said.
The digital age has given rise to amateur photographers who charge $100 for work done out of makeshift studios in their homes or garages. Their Craigslist ads some sketchier than others include "Headshots you'll love 100% guaranteed!" to "Need new headshots? Of course you do!"
That has squeezed professional photographers like Alan Weissman. He has made a living for more than two decades running a Los Angeles studio that caters to mostly fresh faced actors but also celebrities including Morgan Freeman, Billy Crystal and Cameron Diaz.
"When I started I didn't have much competition. There were 15 or 20 people doing what I did," said Weissman, who charges $395 for two basic head shot looks and 50 8 by 10 photos. "Now it's just awful. People aren't looking for quality anymore they look for whoever will do photos fast and cheap."
Weissman said that although the concept behind the Headshot Truck is interesting, the business seems more like a "gimmick."
"I love the idea I think it's totally cool but I don't think it's serving the actor," he said. "I'm old school. They aren't at the next level."
Weissman said even some of his interns "have websites before they are real photographers" and advertise head shot services online. The increase in cheaper competition has led to less work.
"You used to have to know your craft," he said. "People don't know what they are looking for anymore."
"A picture of someone's face shouldn't cost an arm and a leg," Adam Hendershott, a 31 year old Burbank native, said with the air of someone who's used that line before. The truck's basic package is $250.
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