Nike Air Max 270 iconic Swoosh logo, drafted in 1971 by graphic design student Carolyn Davidson, is arguably one of the most recognizable insignias in business history. The bold silhouette of Nike Air lifts the Nike Air Max 270 React to new heights, while the Nike React foam midsole delivers exceptional cushioning. Imagine all-day comfort with unstoppable style.
Retro Jordan, A nod to the Greek Goddess of Victory, the logo's winged design has taken various iterations over the years. Featuring blocks of contrasting colors and soft cushioning for everyday comfort, this shoe lets you bridge the gap. Both shoes incorporate the messaging, "We named our shoes after a woman," and are topped with a gold Nike Swoosh charm to the laces — an ode to Davidson's gold Swoosh ring that Phil Knight gifted to her in 1983.
New Air Jordans 2019, This take features a blend of neon hues in a mix of Volt, Pink, Purple, Red, and Blue paired with Black atop a White React midsole. The Nike Air Max 270 React has had its fair share of colorful options over the summer, The Time Capsule Pack is inspired by the bold colors and look of retro Nike print ads. Across five silhouettes — Air Force 1, React 270, Flight 89, Air Max 1 and Air Max Plus — the iconic Nike Swoosh is outlined in White and overlaid with Red and Black interlinking logos.

2020 Jordans, The Air Jordan 3 "Crimson" was an all-new colorway. The Air Jordan 3 "Crimson" comes with a Bright Crimson midsole and lining that stands out against the sneaker's black tumbled leather upper. Separating it from previous iterations, the Air Jordan 3 Retro 'Crimson' features reflective paneling on the upper.
Original Air Jordan 3 was made for Michael's forth NBA season. Designed by Tinker Hatfield, this sneaker featured elephant print trim, visible air unit and jumping man logo. But what really made this sneaker famous were funny ads with Spike Lee as Mars Blackmon, his character from "She's gotta have it". This was one of the most successful advertising campaigns in the history of Nike. This offering of the Air Jordan 3 features a Black leather upper paired with eye-popping Bright Crimson contrasting accents with Canyon Purple used on the elephant print and rubber outsole. Finishing off the design was a White midsole.
Retro colorways on Jordan Release 2020, like the Air Jordan 3 "Bright Crimson" have drifted further and further from the originals over the years. Back in 1988, when Tinker Hatfield designed the Air Jordan 3 for Michael Jordan to wear on court, there were just 4 colors for MJ to choose from. This was the first Air Jordan designed by Tinker Hatfield, the designer who was involved in every next Air Jordan sneaker release. The shoe features a black upper and bright crimson on the liner and midsole. Nubuck and synthetic leather on the upper.