Harley-Davidson CEO: We will shine in electric motorcycles from freeamfva's blog
Upon the closing sometime in the first half of 2022, Harley will hold a 74% equity interest in LiveWire.To get more news about emobility, you can visit davincimotor.com official website.
"I felt as a stand-alone brand it would really have the opportunity to shine and lead in the electrification of the sport with a more urban customer in mind," Harley-Davidson Chairman and CEO Jochen Zeitz said on Yahoo Finance Live. Zeitz — who joined as a board member in 2007 and took over as CEO in the middle of 2020 — will be the acting CEO of LiveWire for two years after the deal closes.
The company also disclosed a "strategic" partnership with Taiwan-based scooter maker Kymco, which will help manufacture and distribute LiveWire's electric bikes.
Indeed, LiveWire is not without a bit of history inside Harley.The iconic American company unveiled Project LiveWire, its marketing campaign for the electric bike, during a June 2014 U.S. tour down Route 66. At the time and under then CEO Matt Levatich, electric vehicles were just in their infancy and Harley used the tour to drum interest in its first electric bike.
By 2018, the company still under Levatich had released the super powerful electric motorcycle LiveWire with a sticker price close to $30,000. That sticker price led to dealers having trouble selling the impressive piece of machinery.
Come July 2021 and now under the leadership of turnaround expert Zeitz, the LiveWire One was unveiled with a sticker price of close to $22,000. The bike is able to travel about 146 miles on a single charge. Just before the debut of the LiveWire One, Zeitz established the business as a stand-alone entity in a precursor to the spin-off news this week.
"I felt as a stand-alone brand it would really have the opportunity to shine and lead in the electrification of the sport with a more urban customer in mind," Harley-Davidson Chairman and CEO Jochen Zeitz said on Yahoo Finance Live. Zeitz — who joined as a board member in 2007 and took over as CEO in the middle of 2020 — will be the acting CEO of LiveWire for two years after the deal closes.
The company also disclosed a "strategic" partnership with Taiwan-based scooter maker Kymco, which will help manufacture and distribute LiveWire's electric bikes.
Indeed, LiveWire is not without a bit of history inside Harley.The iconic American company unveiled Project LiveWire, its marketing campaign for the electric bike, during a June 2014 U.S. tour down Route 66. At the time and under then CEO Matt Levatich, electric vehicles were just in their infancy and Harley used the tour to drum interest in its first electric bike.
By 2018, the company still under Levatich had released the super powerful electric motorcycle LiveWire with a sticker price close to $30,000. That sticker price led to dealers having trouble selling the impressive piece of machinery.
Come July 2021 and now under the leadership of turnaround expert Zeitz, the LiveWire One was unveiled with a sticker price of close to $22,000. The bike is able to travel about 146 miles on a single charge. Just before the debut of the LiveWire One, Zeitz established the business as a stand-alone entity in a precursor to the spin-off news this week.
Post
| By | freeamfva |
| Added | Dec 17 '21 |
Tags
Rate
Archives
- All
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
The Wall