ASO application optimization: step-by-step instructions. ASO (App Store Optimization) is a set of measures to improve the visibility of your application. This is one of the main tools for promoting mobile applications on the App Store and Google Play.To get more news about Android App Store Optimization, you can visit aso700.com official website.

In this article, we will walk you step by step through the entire ASO creation process. You will be able to improve the visibility of your application in search, which will lead to more organic traffic and lower costs of acquiring new users.Working with keywords is the main stage of application text optimization. Let's talk about what data to look out for when choosing search queries, where to find it, and how to understand if your app page is optimized correctly.

With the help of professional ASO tools, you can speed up the process of optimizing applications tenfold, as well as analyze data that cannot be obtained manually. Most of the tools in this article are free.

Thorough research is an important element of ASO optimization. This is the first step to take before launching the application, and the first action to take when your application downloads do not reach the expected amount.

First, try to think of all the possible keywords that might be relevant to your mobile app or game.

Answer these questions: what tasks your application performs, what problems it solves, what category it belongs to. This may give you a few ideas for basic search queries.

You can add all keywords to Keyword Monitor, this is the fastest and most convenient way to collect the semantic core and evaluate search queries. Detailed instructions are here.

The free Text Analyzer tool will help you with this. Here you can analyze any texts: descriptions of similar applications, articles on your topic, or reviews of competitors. The tool will find for you all search queries with traffic in any text. Detailed instructions.Check your app indexing in App Keywords. This data will help you measure the effectiveness and improve the text part of your ASO. In the table, you can see the queries by which you are indexed on Google Play or the App Store. They are the queries that the market considers relevant for your application, this is the main indicator by which you can assess the quality of your ASO. You can read how to use App Keywords here.

The ideal inspiration when looking for keywords is your direct competitors. To get a list of search queries by which similar apps are indexed, use the "Competitors" tab in App Keywords, after adding the relevant apps to the list of competitors. Sorting "Competitor Indexing" will help you find the most relevant queries, this is especially convenient when doing ASO in an unfamiliar language.