One serious drawback in FIFA 20 Coins Pro Clubs is that there is actually not any incentive to keep playing long term, you're not rewarded for your efforts and time; something which Ultimate Team does very well. It's difficult to pinpoint just how a rewards system would work or what the rewards would be, it could be Ultimate Team packs (something the Journey does already), cosmetic accessories and unlockables to your pro, skill and expertise points or new CPU players to your group. 

There have even been suggestions to implement something very similar to Fortnite's combat pass, encouraging individuals to play and finally making this manner monetizable; a win for everybody involved.

Among the core mechanisms in Ultimate Team, is buy Fut 20 Coins your capability to exchange your players and pick up new recruits for you squad. This is something which could be translated into Guru Clubs by being in a position to exchange your CPU players. 

Think back to the first FIFA Street, your players would increase as you progressed through the game, as the game went on you can trade them out for better players. It would be great to be able to tailor your staff the way you need and select the team you need to compliment your own style. It would also bring a far more enjoyable experience for the ones that play with the'any' -- it could be a much more rigorous duel when defending against pro players with updated defenders.