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Swiss Watch Houses Embrace Technology
NEW YORK At a time when pundits are hailing fake cartier diamond rings the coming wave of smart watches as the next generation of wearable technology, practitioners of the mechanical arts might seem cartier love ring gold replica to be a threatened breed.
In the 1970s, when inexpensive and accessible quartz digital technology brought disruptive change to the industry, many brands stuck in the machine age were driven out of business.
"They're not out there shaking in their shoes like it's the next coming of the quartz crisis," said Michael Disher, the technical editor for WatchTime magazine.
The difference between then and now is that this time around, the top Swiss watch houses are themselves poaching cutting edge researchers from government labs and universities to emulate the forward thinking ethos of the automotive industry, whose tradition of developing concept cars they have recently co opted.
Continue reading the main story
Michel Willemin, the chief executive of Asulab, a research and development laboratory owned by 's parent company, the Swatch Group, conducted a primer on magnetism that led with a slide presentation: "Permanent Magnets You."
He then demonstrated how everyday objects, like the magnetic closure of a ladies handbag, could disrupt a watch's timekeeping.
The discussion finally came around to the features that distinguish the Aqua Terra from past anti magnetic watches, including the Rolex Milgauss and 's own 1957 Railmaster, which employed shields to protect, and thus hide, the movement.
"The main problem of shielding is that it doesn't work over 1,000 gauss," said Thierry Conus, head of research and development at the movement and parts maker ETA.
Beyond incorporating materials that afford greater resistance to magnetic fields, the Aqua Terra movement boasts two distinctions: It is visible through a sapphire display back and it has been industrialized. Monachon, head of product development at .
The company's decision to frame its news conference as a science lesson seemed to borrow a page from the playbook of Cartier, which invited a group of 115 journalists to its watchmaking facility in La Chaux de Fonds, Switzerland, last July for cartier love ring replica a two day educational session on its ID concept watch program.
Mr. Disher, one of the attendees, compared the experience to "a high school science class."
"I've been to many new product launches before, but the approach Cartier took broke the mold," he said, recalling an experiment in which presenters with degrees in physics and materials science reduced the pressure inside a sealed container in order to show that it was possible to boil water at room temperature.
Seamaster Aqua Terra watch contains special materials that counteract magnetic fields, a technology that the brand plans to use more widely.
The Cartier presentation was an effective way to communicate the essence of its latest concept watch, the ID Two, introduced in January.
Dubbed the first high efficiency watch, the ID Two is a prototype, not for sale. Its case, cut from a single block of transparent ceramic called Ceramyst, contains gaskets "doped" with nanoparticles to reinforce the seal and maintain an internal vacuum, free of air particles.
The construction helps to avoid a loss of energy by the oscillator, which regulates the speed of the movement, when it encounters air resistance. The result, according to Cartier, is a watch with a 32 day power reserve that consumes 37 percent less energy than its traditional counterpart.
The model follows in the footsteps of ID One, which Cartier introduced in 2009 and promoted as the first watch that could function, adjustment free, for eternity, thanks to new "self lubricating" coatings and materials and a shock proof escapement, all housed in a case fashioned from niobium titanium.
The futuristic ID watches "integrate new technologies that are aimed at knock off cartier ring women helping watchmaking to progress," said Hlne Poulit Duquesne, director of international marketing at Cartier.
But don't expect to see the ID watches' features on the market any time soon: "It is a long process to switch from R. to industrialization," she said.
At TAG Heuer, Guy Smon, a former French navy pilot and physicist, has led the charge to transform the brand's research and development team, which now has 52 people, into a stealth haute horlogerie unit dedicated to developing, and marketing, the world's most accurate chronographs.
Since the introduction in 2004 of TAG's first concept watch, the V4, which employed an innovative transmission system using gears and belts no thicker than a human hair, the brand has produced a series of high speed chronographs that strive to reach the limits of mechanical accuracy.
In 2011, the team introduced the Mikrograph, a 50Hz chronograph with a regulating system accurate to 1/100th of a second.
Next came the Mikrotimer, a 500Hz chronograph accurate to 1/1,000th of a second, and after that, the Mikrogirder, a 1,000Hz chronograph that was accurate to an unprecedented 5/10,000th of a second, featuring the first new mechanical regulator since Christiaan Huygens, the Dutch mathematician and scientist, invented the spiral balance spring in 1675.
Last year, TAG took it a step further with the Mikrotourbillon. Priced from 50,000 to 250,000 Swiss francs, or about $53,000 to $267,000, the models were sold in extremely limited series.Features fake cartier rose necklace stainless steel Did you have it Let us come know about regarding it in detail
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NEW YORK At a time when pundits are hailing fake cartier diamond rings the coming wave of smart watches as the next generation of wearable technology, practitioners of the mechanical arts might seem cartier love ring gold replica to be a threatened breed.
In the 1970s, when inexpensive and accessible quartz digital technology brought disruptive change to the industry, many brands stuck in the machine age were driven out of business.
"They're not out there shaking in their shoes like it's the next coming of the quartz crisis," said Michael Disher, the technical editor for WatchTime magazine.
The difference between then and now is that this time around, the top Swiss watch houses are themselves poaching cutting edge researchers from government labs and universities to emulate the forward thinking ethos of the automotive industry, whose tradition of developing concept cars they have recently co opted.
Continue reading the main story
Michel Willemin, the chief executive of Asulab, a research and development laboratory owned by 's parent company, the Swatch Group, conducted a primer on magnetism that led with a slide presentation: "Permanent Magnets You."
He then demonstrated how everyday objects, like the magnetic closure of a ladies handbag, could disrupt a watch's timekeeping.
The discussion finally came around to the features that distinguish the Aqua Terra from past anti magnetic watches, including the Rolex Milgauss and 's own 1957 Railmaster, which employed shields to protect, and thus hide, the movement.
"The main problem of shielding is that it doesn't work over 1,000 gauss," said Thierry Conus, head of research and development at the movement and parts maker ETA.
Beyond incorporating materials that afford greater resistance to magnetic fields, the Aqua Terra movement boasts two distinctions: It is visible through a sapphire display back and it has been industrialized. Monachon, head of product development at .
The company's decision to frame its news conference as a science lesson seemed to borrow a page from the playbook of Cartier, which invited a group of 115 journalists to its watchmaking facility in La Chaux de Fonds, Switzerland, last July for cartier love ring replica a two day educational session on its ID concept watch program.
Mr. Disher, one of the attendees, compared the experience to "a high school science class."
"I've been to many new product launches before, but the approach Cartier took broke the mold," he said, recalling an experiment in which presenters with degrees in physics and materials science reduced the pressure inside a sealed container in order to show that it was possible to boil water at room temperature.
Seamaster Aqua Terra watch contains special materials that counteract magnetic fields, a technology that the brand plans to use more widely.
The Cartier presentation was an effective way to communicate the essence of its latest concept watch, the ID Two, introduced in January.
Dubbed the first high efficiency watch, the ID Two is a prototype, not for sale. Its case, cut from a single block of transparent ceramic called Ceramyst, contains gaskets "doped" with nanoparticles to reinforce the seal and maintain an internal vacuum, free of air particles.
The construction helps to avoid a loss of energy by the oscillator, which regulates the speed of the movement, when it encounters air resistance. The result, according to Cartier, is a watch with a 32 day power reserve that consumes 37 percent less energy than its traditional counterpart.
The model follows in the footsteps of ID One, which Cartier introduced in 2009 and promoted as the first watch that could function, adjustment free, for eternity, thanks to new "self lubricating" coatings and materials and a shock proof escapement, all housed in a case fashioned from niobium titanium.
The futuristic ID watches "integrate new technologies that are aimed at knock off cartier ring women helping watchmaking to progress," said Hlne Poulit Duquesne, director of international marketing at Cartier.
But don't expect to see the ID watches' features on the market any time soon: "It is a long process to switch from R. to industrialization," she said.
At TAG Heuer, Guy Smon, a former French navy pilot and physicist, has led the charge to transform the brand's research and development team, which now has 52 people, into a stealth haute horlogerie unit dedicated to developing, and marketing, the world's most accurate chronographs.
Since the introduction in 2004 of TAG's first concept watch, the V4, which employed an innovative transmission system using gears and belts no thicker than a human hair, the brand has produced a series of high speed chronographs that strive to reach the limits of mechanical accuracy.
In 2011, the team introduced the Mikrograph, a 50Hz chronograph with a regulating system accurate to 1/100th of a second.
Next came the Mikrotimer, a 500Hz chronograph accurate to 1/1,000th of a second, and after that, the Mikrogirder, a 1,000Hz chronograph that was accurate to an unprecedented 5/10,000th of a second, featuring the first new mechanical regulator since Christiaan Huygens, the Dutch mathematician and scientist, invented the spiral balance spring in 1675.
Last year, TAG took it a step further with the Mikrotourbillon. Priced from 50,000 to 250,000 Swiss francs, or about $53,000 to $267,000, the models were sold in extremely limited series.
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