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real estate to new heights

With offshore buyers looking to snap up some of the priciest real estate in the Lower Mainland, realtor David Green figured the use of drones to capture aerial video of these mansions was a no brainer.

So three years ago, he and business partner, Simeon Garratt, set up Lift Marketing to send real estate sales soaring in a brand new direction.

Since then, they have acquired three drones unmanned aircraft to swoop and soar around palaces for sale, capturing bird's eye views of hillsides, swimming pools, rooftop patios, every glimpse of opulence and sometimes entire neighbourhoods, reflecting such nearby must haves as private schools.

"We have a unique buyers' situation where a lot of buyers aren't physically present, so this highlights the property," explained Green over coffee in Yaletown, adding that drones are particularly effective in neighbourhoods such as West Vancouver, with its steep topography.

You would think flying these drones would be a breeze, but Lift Marketing has to comply with strict Transport Canada regulations and has to obtain a Special Flight Operation Certificate. They have also hired an experienced operator of remote control devices to operate them.

Drones can be dangerous. Witness the recent bloodied hand of Spanish pop singer Enrique Iglesias, who reached out and touched one on stage.

The cost of one of these drone shot videos will run a seller anywhere from $750 to around $1,500.

Small potatoes, perhaps, when you consider some of these mansions can run you around $10 million.

Green said that while drones are fake herme bag used mostly for high end real estate, how much is a hermes handbag given the relatively modest cost and advancements in technology, he figures they should be used more extensively.

"I think they should be used for everything, whether it's a quick aerial photo or whether it requires a full video, whether it's a million dollar property or a five million dollar property."

Drone work can be fairly labour intensive, with about two hours on the ground required to produce a 30 to 90 second video. Garrett, who also speaks Mandarin, does most of the editing.

Lift Marketing operates out of Vancouver and Kelowna, where Green spent the first decade of his 16 year career as a realtor.

So far, clients love the service, said Green, adding that some enjoy showing up on site to watch the drone being launched and performing its aerial magic.

"They almost like the process as much as the finished product."$18,000,000 1638 Angus Drive, Vancouver, BC from Lift Marketing on Vimeo.

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