m/Bart-Starr-Jersey/]Bart Starr Jersey[/url] , it is your market which holds the key to your positioning. That doesn't mean that your acumen and aspirations are irrelevant. You must have a clear understanding and shared agreement on these at the management level in order to develop an effective positioning statement.

My approach to developing an effective positioning statement and an actionable marketing plan begins with gaining this understanding. Here's how we go about it, and you can too:

- interviews with management and employees to learn job responsibilities, current marketing practices, as well as to surface questions for customer interviews

- a review of appropriate primary and secondary research

- a series of one-on-one customer interviews

Customer interviews allow us to probe for information such as:

- how customers perceive your "product" and other products in the category. what the customer wants from the product category he is not now receiving. what is the primary customer benefit of your product

- how your customers currently position your brand. how customers perceive your competitors

- what media habits, lifestyles do customers share. what industries do they work in, what are their titles [url=http://www.teampackersjerseys.com/david-bakhtiari-Jersey/]David Bakhtiari Jersey[/url] , what associations do they belong to

- how do customers want to be communicated with

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