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The degree to which you prepare will directly impact the success of your meeting. Here are 6 key things you need to do before your all-important meeting with a CEO.
It's the meeting for which you've been waiting. Finally, you've been able to
secure a meeting with the CEO of the company you know you can help. ?For the
past year, you've been researching the company and developing relationships with
as many people as possible.
In particular, you have gotten to know the two
gatekeepers who have been up to now blocking your way to the CEO. ?Last week
your call to the administrative assistant finally hit home and you're on the
CEO's calendar in three weeks. ?Now is the time to get ready. The degree to
which you prepare will directly impact the success of your meeting.
Below are
6 key things you need to do before your meeting:
1. ?Set up Google Alerts to
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in the company with whom the CEO interacts.
2. ?If the company is publically
traded, read their annual reports and their quarterly filings, and listen to the
recordings of their quarterly investor calls.
3. ?Benchmark the company with
their major competitors to determine how they compare.
4. ?Identify the
strategic objectives on which the company is working. In particular, learn all
you can about the key initiatives with which you have reason to believe the CEO
is most concerned. ?
5. ?Monitor the news to determine if there are any
political or newsworthy events that could impact either the CEO or the
company.
6. ?Monitor the trade journals and industry websites that pertain to
the company's industry.
7. ?Know the educational background of the CEO and
identify any key alumni and school events with which the CEO may be
connected.
Use the information you obtain from the activities listed above to
help you develop a list of "peer commentquestions" you can share with the
gatekeeper or CEO if the opportunity arises.
"Peer commentsquestions" are
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decision-making responsibility.
Remember - your peer commentquestion is not
the opportunity for you to share your 5,000 word opinion on a topic. ?Your
commentquestion should be brief and framed as an opening to get the CEO to share
their opinion.
It is not necessary for the peer questioncomment to relate
directly to your meeting topic. In fact, is better if it is on a completely
different topic. You will show the CEO that you do not have tunnel vision and
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allows the CEO to naturally begin to see you as one of their peers, thus
increasing their comfort in sharing information with you. ??
Earlier in this
article, I mentioned that you shouldn't hesitate to share your peer
commentsquestions with the gatekeeper ?as well. The gatekeeper is really an
extension of the CEO. When you make relevant comments or pose "peer" questions,
you increase the gatekeeper's comfort level. If the gatekeeper feels comfortable
with
you [url=http://www.teamrockiesshop.com/Black-Daniel-Murphy-Womens-Jersey/]Daniel
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If
you have managed to land that all-important meeting with a CEO, don't delay in
your preparation. ?Invest the effort and time now so you can experience the
valuable dividends later.
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