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In the modern people would select imitation cartier leve ringyellow gold in Fashion industry from fuadiskws's blog

Costumes, the largest provider of financing Goddess sent how to do this business

Women's fashion share goddess of electricity supplier recently announced that it has completed by the end of 2016 led by the Northern Lights Venture Capital, Jingwei China, the last round of investment capital and a number of international fashion brand investors voted with the vote of 18 million US dollars A round of financing . It is understood that this is the largest so far in the domestic apparel business A round of financing By the end of 2014, Xu Baizi co-founding team formally established goddess faction. From the model point of view, the Goddess sent by buying clothing, to provide consumers with dress, daily clothing, accessories, short rental service, members can use the original retail price of 5% 10% to rent the international big names According to Xu Baizi introduced the goddess The main clients are 20 to 25-year-old college students and career newcomers, followed by 26-30-year-old white-collar women and fashionista. The former use of the scene are mostly uniforms to imitation diamond ring cartier the retail price of about $ 1000 tide brand, young designer brand-based, higher frequency; the latter have enough uniforms to accumulate, it is to meet the party, wedding, company annual meeting, etc. Rigid clothing needs of special occasions Domestic online clothing rental platform has also been on the line and access to finance. For example, 'Clothing 23' won A + rounds of 10 million US dollars led by IDG Capital; 'Doraemon Dream' also completed 46 million A round of financing. At the end of 2015, the goddess sent a $ 3 million investment in Pre A round of CRE Capital. Xu Baizi fake diamond ring cartier talked about the future A round of financing, the main use of funds for the uniforms inventory, supply chain system construction and market costs and the current round of financing, the goddess to further enhance the management team, the new strategic leader graduated from the London School of Economics, Former Macquarie Group in the stock analysts. The supply chain experts, such as Red Star Macalline VP and other senior personnel also joined the goddess camp to share rent will be clothing e-commerce new attempt?

Traditional apparel business generally low margin, low repurchase and low passenger orders, coupled with the decline in online retail, clothing rental sharing economy is really a good business?

It is understood that the goddess sent has now launched three business lines, namely, a single rental dress, monthly membership cloud wardrobe and offline store. 'In less than a year to achieve profit or balance of payments.' Founder Xu Baizi told 'clothing painted' Previously, Huacun capital investors Yue Yue 'clothing painted' frankly investing in the field of clothing rental reasons: Due to the influence of the sun culture of social media, fashion queens and friends, Chinese girls have an increasing demand for clothing consumption. However, the international big names and high-end women are still unable to reach domestic consumers with reasonable prices and excellent experiences. A market opportunity - clothing rental. '

The current round of investors, Managing Director of Northern Light Venture Jiang Haotian further explained the mode advantage of clothing leasing: 'Clothing is a trillion market, but also a highly mature area of ​​e-commerce, but over the past ten years of development can not be avoided Commodity de-standardization led to inventory risk, high return rate, low line orders, Goddess sent the bottom line of the new generation of consumer demand for innovation, and in a very short period of time on the supply chain and operations Mode has been a lot of optimization. '

As for the Investment Goddess Faction, Jingwei China Management Partner Xu Chuan-sheng said they valued the team's ability to execute because the goddess faction to do a trick and fight spell the business founder and CEO Xu Baizi

Attempt to localize American experience

In fact, the birth of the goddess school has the shadow of Rent the Runway, the originator of clothing rental, more like a localization experiment of American experience. Xu Baizi used to be Deutsche Bank, vice president of TMT investment banking division of Macquarie Group in Hong Kong, Investment banking experience, let her contact with many pre-IPO Internet startups. In early 2014, Xu Baizi found that several foreign companies in the field of clothing leasing have successively obtained huge amounts and rounds of financing. Among them, Rent the Runway, which won 60 million U.S. dollars of E round of financing, is a typical case. The founder of the company even claimed to 'create Rental of the Amazon 'Online, clothing rental demand for a long time, but the pain is obvious: first of all, to bear the high store rental and staff costs, resulting in rent even compared to the purchase price; Second, there is no advantage of the purchase channels, cartier diamond love ring fake mostly for the wholesale market No branded low-end gown, with vertical scenes like bridal gown, performance clothing, etc. Rent the Runway's success is based on the internal complex and efficient operating system, according cartier diamond love ring replica to Forbes Chinese network reported that the company a total of 5 million members nationwide, daily The website and its software algorithms need to process and send more than 65,000 pieces of clothing and more than 25,000 pieces of earrings, bracelets and necklaces to members. This is exactly what Hsu Tzu is good at - she graduated with a degree in Business Operations Engineering from Columbia University, Operations research, in simple terms, is to use computers to simulate the entire set of actual operating systems to enhance effectiveness. 'Maybe copy the U.S. experience to China to build the Chinese version of Rent the Runway.'

For now, the goddess school mainly solves the following four major issues, which are also the main pain points and barriers in the model. 1. To reduce procurement costs, 2. To change the traditional inventory system, 3. Limit rental, 4. Garment cleaning is a barrier.
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