Changing the slug will affect how search engines read your site. Ideally, you'd want it to align with the headline of the page. If that's not possible, try editing the headline into a solid URL. However, remember that punctuation marks and special characters in a URL are difficult to read.

The length of your URL is very important, since search engines will rank your website according to how long it is. Shorter URLs are more attractive to search engines, and users don't want to spend their time reading a long URL. A simple and efficient URL is the best option. You can use your domain name as a slug to match your brand name.

To help Google understand what the page is about, hyphens should be used to separate words in the slug. This is also true for blog posts. Avoid using dates in the slug since they may lead to 404 errors. Avoid using generic terms in your slug to make it easier to understand and remember.

You can find errors in your URL structure with the Site Audit tool. You can also use the Keyword Magic tool to find the right keywords for your slug. Using keywords in URLs will boost your search engine optimization. Make sure your slug is short and descriptive. Keep in mind that search engines don't just index content, but also URLs and metadata.

The length of your URL slug should be no more than 50-60 characters. It should also not contain stop words. Stop words are words that are common, but they don't help narrow the search results. Instead, make sure the slug contains at least one or two keywords that are related to the page's subject.

In addition to being a part of SEO, a good slug will also increase your page's ranking on the SERP. This is because keywords in a URL structure are signals to Google that the page's content should be included in the search results. However, if the slug is confusing, it can make a user hesitant to click on the link. Furthermore, it won't look trustworthy.

Your page URL slug should be simple to understand and easy to remember. It should be easy to type in and should give a little description about the content of the page. It's like a name tag for a page. You can change the slug in WordPress settings in Pages, which is under the Home menu. Your page URL slug will be displayed in your website's URL.