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VW dealership reborn with style
It was billed as Volkswagen Victoria's grand reopening, but Thursday night's shindig at the dealership's new state of the art facility at its existing location was more than a celebration.
"This is a new beginning for Volkswagen Victoria," said Peter Trzewik, pulling himself away from the action in the 20,000 square foot corporate identity facility's bright, immaculate new showroom long enough to breathe a sigh of relief.
The German Auto Import Network partner was elated staff no longer has to serve customers out of trailers as they've had to do for the past year during the final phase of the dealer group's two year, $20 million construction project. It culminated with Volkswagen Victoria's debut as a standalone facility, following in the tire treads of sister dealerships Porsche Centre Victoria and Audi Autohaus.
"This building used to be one big showroom selling Volkswagen, Porsche and Audi," recalled Trzewik, who hosted the event at 3329 Douglas St. with partner Sylvester Chuang. "Now it gives not just the sales team but the customers a place to be proud of the brand."
Trzewik compares the labour intensive transformation of the dealership GAIN purchased in January of 2012 to surviving a home renovation.
"This makes the dealership come together with its customers and fake hermes belt price say 'now we have a home again,'" he said.
An estimated 300 customers enjoyed gourmet treats dished up by chef Castro Boeteng's culinary crew as the band played on. The menu included ice cream made on the spot with local milk flash frozen with hermes black belt knockoff liquid nitrogen, creating fumes of white smoke one wag noted looked like what might come out of a tailpipe, but not a Volkswagen's.
They were greeted by GAIN staffers dressed in "Volkswagen blue," as Weis Associates design team leader Sandy Behrend described Volkswagen's signature colour paired with dominant whites.
The spiffy new showroom is a spacious, eye catching blast of sleek minimalism highlighted by banks hermes mens belt replica of white cabinets separating high tech workstations but with a stylish nod to Volkswagen history.
The retro flavour included a cream coloured 1971 Volkswagen Beetle in mint condition, and a 1974 white Karmann Ghia convertible in a pristine garage.
"It's like a language," says Behrend, explaining the Canada wide White Frame Modular Concept design. "You can speak the language in different ways and different sentences in different locations."
Volkswagen Canada's network development manager Paul Gommerman said it was a perfect fit for the 36th store the company has built.
With anticipated motor vehicle sales of $1.8 million across Canada this year, consumers have developed "an appetite for nicer, bigger Hermes belts replica paris and better stores," he said.
"It's designed to be modular so it can expand outwards and inwards in the facility," Gommerman said, adding its stylistic nods to Volkswagen's past dealerships was by design.
"It's a bit of an homage to those while modernizing it significantly and bringing a cool palette where the cars really are the stars of the show," he said. "Everything is designed around an ambience that keeps the customer engaged and comfortable, and really a place they want to be in."
Cor and Barbara Knoop, intrigued by the new look of the dealership where they bought a Volkswagen van and a Jetta wagon in the past, certainly wanted to be there.
"It's the European engineering. It's designed with the driver in mind," said Cor, explaining his brand allegiance.
"We love Volkswagens. They're so well made and easy to drive," added Barbara, jokingly noting her husband has been dropping hints he'd love a turbo charged Tiguan SUV for his birthday.
National retail sales manager Jason Legere says the Volkswagen being asked about most is the seventh generation 2015 Golf.
"That car has just been on fire," he said, noting it was named Motor Trend car of the year. "We're absolutely excited about its potential going forward."
It was billed as Volkswagen Victoria's grand reopening, but Thursday night's shindig at the dealership's new state of the art facility at its existing location was more than a celebration.
"This is a new beginning for Volkswagen Victoria," said Peter Trzewik, pulling himself away from the action in the 20,000 square foot corporate identity facility's bright, immaculate new showroom long enough to breathe a sigh of relief.
The German Auto Import Network partner was elated staff no longer has to serve customers out of trailers as they've had to do for the past year during the final phase of the dealer group's two year, $20 million construction project. It culminated with Volkswagen Victoria's debut as a standalone facility, following in the tire treads of sister dealerships Porsche Centre Victoria and Audi Autohaus.
"This building used to be one big showroom selling Volkswagen, Porsche and Audi," recalled Trzewik, who hosted the event at 3329 Douglas St. with partner Sylvester Chuang. "Now it gives not just the sales team but the customers a place to be proud of the brand."
Trzewik compares the labour intensive transformation of the dealership GAIN purchased in January of 2012 to surviving a home renovation.
"This makes the dealership come together with its customers and fake hermes belt price say 'now we have a home again,'" he said.
An estimated 300 customers enjoyed gourmet treats dished up by chef Castro Boeteng's culinary crew as the band played on. The menu included ice cream made on the spot with local milk flash frozen with hermes black belt knockoff liquid nitrogen, creating fumes of white smoke one wag noted looked like what might come out of a tailpipe, but not a Volkswagen's.
They were greeted by GAIN staffers dressed in "Volkswagen blue," as Weis Associates design team leader Sandy Behrend described Volkswagen's signature colour paired with dominant whites.
The spiffy new showroom is a spacious, eye catching blast of sleek minimalism highlighted by banks hermes mens belt replica of white cabinets separating high tech workstations but with a stylish nod to Volkswagen history.
The retro flavour included a cream coloured 1971 Volkswagen Beetle in mint condition, and a 1974 white Karmann Ghia convertible in a pristine garage.
"It's like a language," says Behrend, explaining the Canada wide White Frame Modular Concept design. "You can speak the language in different ways and different sentences in different locations."
Volkswagen Canada's network development manager Paul Gommerman said it was a perfect fit for the 36th store the company has built.
With anticipated motor vehicle sales of $1.8 million across Canada this year, consumers have developed "an appetite for nicer, bigger Hermes belts replica paris and better stores," he said.
"It's designed to be modular so it can expand outwards and inwards in the facility," Gommerman said, adding its stylistic nods to Volkswagen's past dealerships was by design.
"It's a bit of an homage to those while modernizing it significantly and bringing a cool palette where the cars really are the stars of the show," he said. "Everything is designed around an ambience that keeps the customer engaged and comfortable, and really a place they want to be in."
Cor and Barbara Knoop, intrigued by the new look of the dealership where they bought a Volkswagen van and a Jetta wagon in the past, certainly wanted to be there.
"It's the European engineering. It's designed with the driver in mind," said Cor, explaining his brand allegiance.
"We love Volkswagens. They're so well made and easy to drive," added Barbara, jokingly noting her husband has been dropping hints he'd love a turbo charged Tiguan SUV for his birthday.
National retail sales manager Jason Legere says the Volkswagen being asked about most is the seventh generation 2015 Golf.
"That car has just been on fire," he said, noting it was named Motor Trend car of the year. "We're absolutely excited about its potential going forward."
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