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The story behind Charleston fashion designer Mary Norton's company, an American dream that started at the dining room table of her James Island home and led her to Hollywood's highest circles, has ended in bankruptcy.
Mary Norton Inc., which she founded 12 years ago as Moo Roo, filed for liquidation late last week, following a recession that has crippled the luxury goods market. Court filings show that the company owes more than $5 cartier love bangle fake million, largely to the investment fund that bought a majority stake in her business in 2006.
Norton's stylish shoes and handbags, priced no less than $395, have accompanied top celebrities down the red carpet and have been profiled in fashion magazines.
"It's kind of yellow gold cartier love bracelet replica a Cinderella story," Norton said last week, before the bankruptcy filing. "I'm very proud of what I've done."
Success came quickly. Norton started by plucking deeply discounted handbags from sales racks and reviving them with her own flair. Friends encouraged her to sell them for several hundred dollars, and one suggested that she name her enterprise after her daughters, Micah "Moo" and Reilly "Roo."
In 1997, her home based business got an electrifying jolt, one that Norton didn't see coming but witnessed from her living room couch. As A list celebrities paraded across the red carpet at the annual Emmy Awards, the picture focused on "Seinfeld" star Julie Louis Dreyfus, who was clutching a bright green satin handbag adorned with a delicate orchid, which Norton created only rooms away.
The bag made its way to Louis Dreyfus through a Norton friend, who knew the actress's manager.
"There wasn't even a brand," Norton said. "I was just signing my name inside the bags."
As with many young brands that find favor among celebrities, Moo Roo's popularity spread quickly.
Entertainment agents and publicists began to circulate other Norton creations, funneling them to celebrities. A slew of accolades from top fashion magazines followed.
Norton only produced bags in bracelet cartier copy small batches to preserve their worth, except for a few customer favorites. She later opened boutiques on King Street, in Beverly Hills, Calif., and just off New York City's fashionable Fifth Avenue.
"I think everyone was proud of her success and the fact that she was creating something from her dining room table, literally," said Bob Siegel, chief executive officer of Lacoste, who lives in Charleston and helped advise Norton.
Nine years after the company's start, Moo Roo's rapid growth started to make Norton uneasy. She was personally guaranteeing loans. So when New York fashion veterans Dawn Mello and Marty Wikstrom offered to buy the company through their fashion oriented investment fund, the proposition was attractive:
The Atelier Fund would take a majority stake in the company. Norton could continue as the line's exclusive designer. The brand name was changed to Mary Norton. A shoe line was added.
Atelier was backed by Compagnie Financiere Richemont, cartier bangle fake one of the top three luxury investors that carried other brands such as Cartier and Montblanc.
The company's stock grew in step with a luxury goods boom that peaked two years ago. Then the recession kicked in.
Mary Norton Inc.'s Cinderella story ended with a surprise clearance sale this month at her King Street store. Its Web site shows no product is available. The Charleston shop was closed July 10 because of "harsh economic circumstances," Norton said last week.
Norton, reached by telephone Monday, declined to comment on the bankruptcy. In a recent interview, she said her next step is unclear but sounded hopeful.classic imitation cartier pink gold jewelry Galvanized steel Did you have it Let's go know about about its in detail
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The story behind Charleston fashion designer Mary Norton's company, an American dream that started at the dining room table of her James Island home and led her to Hollywood's highest circles, has ended in bankruptcy.
Mary Norton Inc., which she founded 12 years ago as Moo Roo, filed for liquidation late last week, following a recession that has crippled the luxury goods market. Court filings show that the company owes more than $5 cartier love bangle fake million, largely to the investment fund that bought a majority stake in her business in 2006.
Norton's stylish shoes and handbags, priced no less than $395, have accompanied top celebrities down the red carpet and have been profiled in fashion magazines.
"It's kind of yellow gold cartier love bracelet replica a Cinderella story," Norton said last week, before the bankruptcy filing. "I'm very proud of what I've done."
Success came quickly. Norton started by plucking deeply discounted handbags from sales racks and reviving them with her own flair. Friends encouraged her to sell them for several hundred dollars, and one suggested that she name her enterprise after her daughters, Micah "Moo" and Reilly "Roo."
In 1997, her home based business got an electrifying jolt, one that Norton didn't see coming but witnessed from her living room couch. As A list celebrities paraded across the red carpet at the annual Emmy Awards, the picture focused on "Seinfeld" star Julie Louis Dreyfus, who was clutching a bright green satin handbag adorned with a delicate orchid, which Norton created only rooms away.
The bag made its way to Louis Dreyfus through a Norton friend, who knew the actress's manager.
"There wasn't even a brand," Norton said. "I was just signing my name inside the bags."
As with many young brands that find favor among celebrities, Moo Roo's popularity spread quickly.
Entertainment agents and publicists began to circulate other Norton creations, funneling them to celebrities. A slew of accolades from top fashion magazines followed.
Norton only produced bags in bracelet cartier copy small batches to preserve their worth, except for a few customer favorites. She later opened boutiques on King Street, in Beverly Hills, Calif., and just off New York City's fashionable Fifth Avenue.
"I think everyone was proud of her success and the fact that she was creating something from her dining room table, literally," said Bob Siegel, chief executive officer of Lacoste, who lives in Charleston and helped advise Norton.
Nine years after the company's start, Moo Roo's rapid growth started to make Norton uneasy. She was personally guaranteeing loans. So when New York fashion veterans Dawn Mello and Marty Wikstrom offered to buy the company through their fashion oriented investment fund, the proposition was attractive:
The Atelier Fund would take a majority stake in the company. Norton could continue as the line's exclusive designer. The brand name was changed to Mary Norton. A shoe line was added.
Atelier was backed by Compagnie Financiere Richemont, cartier bangle fake one of the top three luxury investors that carried other brands such as Cartier and Montblanc.
The company's stock grew in step with a luxury goods boom that peaked two years ago. Then the recession kicked in.
Mary Norton Inc.'s Cinderella story ended with a surprise clearance sale this month at her King Street store. Its Web site shows no product is available. The Charleston shop was closed July 10 because of "harsh economic circumstances," Norton said last week.
Norton, reached by telephone Monday, declined to comment on the bankruptcy. In a recent interview, she said her next step is unclear but sounded hopeful.
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