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Audi withdraws all polo sponsorship leaving International Day in limbo
'Royal patronage has helped to raise polo's game'
Polo was dealt a blow on Tuesday after Audi withdrew their long standing support from all sponsorship within the sport. The news has left the Hurlingham Polo Association to find new sponsors for the England team, as well as International Day this summer, the flagship day for English polo.
The HPA had been in talks for the past two months to seek continuance of the three tiered sponsorship but it has not gone ahead, leaving the sport's national governing body in a period of "review", according to its head administrator.
New sponsors for the England team and International Day will be sought as soon as possible, but Test Matches and the International Day event are not under threat, according to David Woodd, HPA CEO, and Neil Hobday, CEO of Guards Polo Club, Windsor Great Park, where the event is hosted.
Audi has relinquished its sponsorship of polo in the UK after a decade in the sport
The Telegraph understands that talks with a new sponsor for International Day are already underway.
Following an impressive 12 year term supporting polo, Audi has made the commercial decision not to renew its sponsorships for the England polo team, the Audi International Series and the Pony Club Polo Championships after an extensive review of the brand sponsorship initiatives.
Woodd, CEO of the Hurlingham Polo Association, said: "It has been excellent, made a huge difference, and we are very sad it has come to an end.
"We have to move on. We've been working very hard to keep them in, that's been going on for a couple of months. We are obviously now reviewing the huge gap left by Audi which includes International Day, the England team and the Pony Club.
"Audi have done a huge amount for the England squad and the Pony Club so it will have a big impact on those. But we've got imitation cartier gold love ring to review it and move on."
Jon Zammett, Head of PR for Audi UK, said in a statement: "We are very proud to have been a significant supporter of polo in the UK for more than a decade. We believe Audi has made a positive impact on the development and growing success of the national England squad, in particular, as well as the sport as a whole over the years.
"However, we feel that it is now an appropriate time to embark on a new era for Audi in which we will further embrace and focus on our activities relating to the performing love ring replica cartier arts. Audi has already expanded it collaborations this year with BAFTA as well as the Royal Ballet.
"After a very consistent period of support for polo at many levels, which began with visiting international team sponsorships going as far back as 2002, Audi of course wishes the sport the very best of luck, including the HPA, with whom we have greatly enjoyed working. We hope the sport will see continued success in the future, building on the achievements and advances cartier love replica ring gold of the Audi era.
However, Audi will be continuing to host its Audi Polo Challenge private exclusive events, which have raised more cartier ring replica rose gold than 1.7 million over the years for various charities supported by the Duke of Cambridge and Prince Harry.
John Tinsley, who has been Chair of the HPA International Committee throughout the Audi involvement in polo, added: has had a huge impact on the sport, in particular for the England squad which has been transformed in the last 10 years and become the envy of all other countries.
"In addition, its sponsorship for the Pony Club has been crucial to the development of our young players. Its contribution to polo, which has been focused on English players, will be much missed and the Hurlingham Polo Association would like to thank Audi for all its unstinting support.
Guards Polo Club and the HPA will now work behind the scenes to get International Day buoyant with a sponsor. It is understood moves are already underway.
"I think they should be applauded for their commitment to the sport. In organizations, sponsorship does have directional changes, from time to time. Now they are going to the arts and ballet and to something else which needs support. I think they can look back on their record in polo and be truly proud of it."
It will obviously impact on International Day, the HPA's most important polo day in the season, hosted at Guard's Polo Club.
"It's one of the impacts it will have," he added. "We are now is committed to working with the HPA to bring an International Test Match to Guard's and we will get together with the HPA at the earliest opportunity to see if we can do that."
Hobday believes there are other "obvious" sponsors out there, with pol looking for the next generation of sponsorship.
"There are some obvious ones who we will talk to immediately, and I'm sure the HPA have some ideas as well, and what we have to do is to sit around the table, come up with a plan and get on with it," he said. "We and the HPA have been committed to International Day and the for many many years, and it's been kind to both of us for many many years thanks to Audi more recently and Cartier before that, and we need to move on to the next generation of sponsorship for International Day."
It will be a crucial moment for an important day in the English polo calendar.
"It's a very important day for English polo," added Hobday. "The important message today is one of gratitude to Audi for its sponsorship across many different levels of the sport. They've left it a better place than they found it, and I think we should all recognize that. Thank them, wish them luck in their new direction, and we as a sport, as a club, as a governing body, need to sit down and make sure we move on in a positive way."trend copy cartier love earring stainless steel You deserve Let's comprehend regarding its detailed
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'Royal patronage has helped to raise polo's game'
Polo was dealt a blow on Tuesday after Audi withdrew their long standing support from all sponsorship within the sport. The news has left the Hurlingham Polo Association to find new sponsors for the England team, as well as International Day this summer, the flagship day for English polo.
The HPA had been in talks for the past two months to seek continuance of the three tiered sponsorship but it has not gone ahead, leaving the sport's national governing body in a period of "review", according to its head administrator.
New sponsors for the England team and International Day will be sought as soon as possible, but Test Matches and the International Day event are not under threat, according to David Woodd, HPA CEO, and Neil Hobday, CEO of Guards Polo Club, Windsor Great Park, where the event is hosted.
Audi has relinquished its sponsorship of polo in the UK after a decade in the sport
The Telegraph understands that talks with a new sponsor for International Day are already underway.
Following an impressive 12 year term supporting polo, Audi has made the commercial decision not to renew its sponsorships for the England polo team, the Audi International Series and the Pony Club Polo Championships after an extensive review of the brand sponsorship initiatives.
Woodd, CEO of the Hurlingham Polo Association, said: "It has been excellent, made a huge difference, and we are very sad it has come to an end.
"We have to move on. We've been working very hard to keep them in, that's been going on for a couple of months. We are obviously now reviewing the huge gap left by Audi which includes International Day, the England team and the Pony Club.
"Audi have done a huge amount for the England squad and the Pony Club so it will have a big impact on those. But we've got imitation cartier gold love ring to review it and move on."
Jon Zammett, Head of PR for Audi UK, said in a statement: "We are very proud to have been a significant supporter of polo in the UK for more than a decade. We believe Audi has made a positive impact on the development and growing success of the national England squad, in particular, as well as the sport as a whole over the years.
"However, we feel that it is now an appropriate time to embark on a new era for Audi in which we will further embrace and focus on our activities relating to the performing love ring replica cartier arts. Audi has already expanded it collaborations this year with BAFTA as well as the Royal Ballet.
"After a very consistent period of support for polo at many levels, which began with visiting international team sponsorships going as far back as 2002, Audi of course wishes the sport the very best of luck, including the HPA, with whom we have greatly enjoyed working. We hope the sport will see continued success in the future, building on the achievements and advances cartier love replica ring gold of the Audi era.
However, Audi will be continuing to host its Audi Polo Challenge private exclusive events, which have raised more cartier ring replica rose gold than 1.7 million over the years for various charities supported by the Duke of Cambridge and Prince Harry.
John Tinsley, who has been Chair of the HPA International Committee throughout the Audi involvement in polo, added: has had a huge impact on the sport, in particular for the England squad which has been transformed in the last 10 years and become the envy of all other countries.
"In addition, its sponsorship for the Pony Club has been crucial to the development of our young players. Its contribution to polo, which has been focused on English players, will be much missed and the Hurlingham Polo Association would like to thank Audi for all its unstinting support.
Guards Polo Club and the HPA will now work behind the scenes to get International Day buoyant with a sponsor. It is understood moves are already underway.
"I think they should be applauded for their commitment to the sport. In organizations, sponsorship does have directional changes, from time to time. Now they are going to the arts and ballet and to something else which needs support. I think they can look back on their record in polo and be truly proud of it."
It will obviously impact on International Day, the HPA's most important polo day in the season, hosted at Guard's Polo Club.
"It's one of the impacts it will have," he added. "We are now is committed to working with the HPA to bring an International Test Match to Guard's and we will get together with the HPA at the earliest opportunity to see if we can do that."
Hobday believes there are other "obvious" sponsors out there, with pol looking for the next generation of sponsorship.
"There are some obvious ones who we will talk to immediately, and I'm sure the HPA have some ideas as well, and what we have to do is to sit around the table, come up with a plan and get on with it," he said. "We and the HPA have been committed to International Day and the for many many years, and it's been kind to both of us for many many years thanks to Audi more recently and Cartier before that, and we need to move on to the next generation of sponsorship for International Day."
It will be a crucial moment for an important day in the English polo calendar.
"It's a very important day for English polo," added Hobday. "The important message today is one of gratitude to Audi for its sponsorship across many different levels of the sport. They've left it a better place than they found it, and I think we should all recognize that. Thank them, wish them luck in their new direction, and we as a sport, as a club, as a governing body, need to sit down and make sure we move on in a positive way."
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