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Electro battle bubbling over Bluesfest lineup

Electro battle bubbling over Bluesfest lineupLYNN SAXBERG, Ottawa CitizenNot everyone is raving about a Bluesfest that's heavy on electronic music. This week's announcement of a lineup that includes DJ Tisto and Grammy winner Skrillex as two of the 12 main stage headliners has polarized live music fans in Ottawa like never before. The issue is shaping up to be even hotter than the perennial lawnchair debate.

In one corner are those who dislike the thumping electro beat, question its intrinsic musical value and see it as a waste of two precious headlining slots. In the other corner is a growing mass of young people who are blown away by the fact that Tisto, whom some describe as the Paul McCartney of the electronic dance music scene, will headline Bluesfest's opening night.

Of course, there's plenty of other music on the bill of the 19th annual edition of RBC Royal Bank Bluesfest, taking place July 4 15 at LeBreton Flats Park. Iron Maiden, Norah Jones, Snoop Dogg,van cleef copy bracelets, David Gray, Nickelback and Blue Rodeo and dozens more are all headed our way, but the element that has people riled is the emphasis on electronic dance music, or EDM. The former Hard Rock stage is becoming the Electro stage, and the festival's theme this year is "Electro fied."

"I don't think it should be there," says David Thompson, a 40 year old Ottawa musician. "It has nothing to do with blues or even rock music. They're remixing other people's music. I don't think it has a place at a rock or blues festival."

He's also one of an increasing number of potential festivalgoers reviving the call for the festival to change its name. "I think Bluesfest is a really misleading name now," Thompson said. "If it's going to be called a blues festival, there should be more blues."

The festival began in 1994 as a weekend celebration of blues and its many forms, but over the years has grown to become one of Canada's biggest festivals by featuring big name pop and rock acts like Sting, Van Morrison, Bob Dylan, Black Eyed Peas and KISS. This year, the blues content will be supplied by a dozen or so acts, including Tedeshi and Trucks, Downchild Blues Band and Marcia Ball,van cleef & arpels copy bracelet, which isn't enough for veteran festivalgoers like Sue Clark and Mike Leipe. Neither plan to buy a pass this year.

"This year's line up seems to have swung so far towards attempting to provide the newest and shiniest music that appeals to young people," wrote Leipe in a Facebook comment, candidly describing himself as a middle aged old fart, "that it's alienated me and the majority of my generally very musically broad minded friends."

Others are lamenting the increase in ticket prices and a perceived lack of blockbuster acts. "I already had the time off and I was waiting for a Springsteen or Aerosmith," says Lanark County resident Rick Killingbeck, 55. "I understand catering to the youth a bit but I just thought with the budget they had they could have made better use of it."

However, at the other end of the wide ranging Bluesfest demographic, young people are thrilled, and Bluesfest officials say there was no slump in out of the gate ticket sales.

"I'm definitely very, very excited,van cleef and arpels clover imitation bracelet," says 23 year old Brennan Stang, who recently moved to Ottawa for a job and has never been to Bluesfest before. "I think it's absolutely fantastic. I'm a huge electro fan so it's nice to see it being recognized by a more mainstream part of society.

"They may think they're taking a risk by going with the electronic lineup but I know tons of people back home who have been looking at the lineup and sending me messages, going, 'Can I sleep on your floor?'

Reflecting his generation's diverse tastes, Stang says he's also keen to see non electronic headliners like Iron Maiden, Snoop Dogg, Alice Cooper, Lauryn Hill and even Mellencamp. The Toronto native, who was raised on classic rock, says he's a fan of everything except country music.

There's no denying an appetite for electronic music exists in Ottawa, and is gaining strength. DNA Presents, a fast rising Ottawa promotion company that specializes in electronic music, worked with Bluesfest boss Mark Monahan to program the EDM acts at this year's festival.

In the last year, DNA has not only presented shows at the CE Centre and Barrymore's Music Hall,alhambra bracelet copy van cleef, but also organized a hugely successful EDM festival called Escapade. The Canada Day 2011 event featured Dutch superstar Tisto and attracted 4,500 people to a downtown parking lot. This year's edition has grown to two days, July 1 2, with three stages on a spacious new site at the Canada Aviation and Space Museum.

Michael O'Farrell, DNA's vice president of marketing, says Escapade will have the capacity for 15,000 people each day. At the festival and the CE Centre shows, admittance is restricted to those 16 and older.

"A year ago, we were hesitant. The market hadn't been tested. The big names always skipped Ottawa because it wasn't known as a market that catered to that fan base," O'Farrell says. "But last year, Escapade was definitely proof that there is a demand and it is growing. Every show we gain new followers and new fans."

What's the appeal of an EDM show? Instead of putting the spotlight on musicians with instruments, O'Farrell says the impact lies in the visual scope of the production, which usually includes state of the art lighting, video techniques, sound equipment and special effects like pyro and confetti.

"It's a party," O'Farrell says. "You're not just going to a listening showcase. It's like bringing a nightclub atmosphere to a large concert."

A fan of everything from Arcade Fire to Usher, the 30 year old O'Farrell credits Tisto for being one of the first DJs to bring electronic music out of the DJ booth and onto the arena circuit. "He's like a Paul McCartney," he says. "He's a legend in his genre of music."

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