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Media Musings Blog Archive Sniffing out interactive advertising
When I look at the clock and it's about 12am I think "Yes!" Why,van cleef and arpel replica necklace? Because this means there is at least an hour of prime awake time for trawling YouTube.
Usually I'd stick with pandas rolling down hills and dancing chameleons, but last night ended with a strangely entertaining campaign for
Mexican internet company Terra asked advertising agency DDB to create a campaign where dog owners are rewarded with free Wi Fi if they pick up their pets' poop in public parks. The waste is weighed and converted to Wi Fi time.
Though some people might turn up their noses to something called "poo Wi Fi", interactive campaigns are the way forward. They get the attention. And sometimes show up for night owls on YouTube adventures.
They are what will get those eyeballs, hands and paws on ads, not the "12 new protein flavours" nonsense you accidentally click on Facebook. After watching this twice,van cleef necklace replica alhambra, I wished I lived in Mexico City with the world's largest dog just so I could see how much Wi Fi it would generate.
Admit it! You can just see yourself tweeting how much your dog weighed in today. On the other hand, you'd shun your pug for its meagre contribution. And don't even try to use the "I don't use my phone when walking my dog excuse",van cleef flower copy necklace, all lies.
And poo Wi Fi isn't the only campaign getting the audience involved.
Another interactive campaign are two ads from dog brand Pedigree. They will be played in cinemas where the 3D glasses you're wearing will determine the ad you watch. One shows what will happen if you do donate and vice versa.
This is such a powerful campaign and will have the viewer crying before the film even starts. I'm not a fan of 3D, but this might just change that. And it might just compel me to donate,van cleef flower fake necklace, if not to them, then to someone rattling containers on Swanston Street.
Mumbrella reported a new campaign by Lynx, branded as "" to celebrate the release of their first female fragrance.
The windows of a Sydney house have been fitted with special LCD screens, where the content can only be seen with polaroid glasses. They feature couples making out and a room filled with water while a dog swims past.
I'm not sure how successful this will be as a one off, but I would like to see things like this happening all over Australia. It's refreshing to see these innovations!
Thumbs up and bums down to interactivity, you've got my attention.
Hey Alex, no I don't think they are failing to direct money appropriately. For instance with the poo Wi Fi campaign, waste is being put to use in a productive way. If this is what it takes to get people to clean up after their dogs, then it's a good thing. Also remembering this is in Mexico City where Wi Fi probably isn't as accessible as it would be in say Melbourne.
And Hannah, indeed, if something is made fun and interactive, people are likely to give it a chance even if it is just once, that's surely better than nothing. And to me, interactive campaigns seem more legitimate than ads online or wasting trees on flyers in your letterbox.
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When I look at the clock and it's about 12am I think "Yes!" Why,van cleef and arpel replica necklace? Because this means there is at least an hour of prime awake time for trawling YouTube.
Usually I'd stick with pandas rolling down hills and dancing chameleons, but last night ended with a strangely entertaining campaign for
Mexican internet company Terra asked advertising agency DDB to create a campaign where dog owners are rewarded with free Wi Fi if they pick up their pets' poop in public parks. The waste is weighed and converted to Wi Fi time.
Though some people might turn up their noses to something called "poo Wi Fi", interactive campaigns are the way forward. They get the attention. And sometimes show up for night owls on YouTube adventures.
They are what will get those eyeballs, hands and paws on ads, not the "12 new protein flavours" nonsense you accidentally click on Facebook. After watching this twice,van cleef necklace replica alhambra, I wished I lived in Mexico City with the world's largest dog just so I could see how much Wi Fi it would generate.
Admit it! You can just see yourself tweeting how much your dog weighed in today. On the other hand, you'd shun your pug for its meagre contribution. And don't even try to use the "I don't use my phone when walking my dog excuse",van cleef flower copy necklace, all lies.
And poo Wi Fi isn't the only campaign getting the audience involved.
Another interactive campaign are two ads from dog brand Pedigree. They will be played in cinemas where the 3D glasses you're wearing will determine the ad you watch. One shows what will happen if you do donate and vice versa.
This is such a powerful campaign and will have the viewer crying before the film even starts. I'm not a fan of 3D, but this might just change that. And it might just compel me to donate,van cleef flower fake necklace, if not to them, then to someone rattling containers on Swanston Street.
Mumbrella reported a new campaign by Lynx, branded as "" to celebrate the release of their first female fragrance.
The windows of a Sydney house have been fitted with special LCD screens, where the content can only be seen with polaroid glasses. They feature couples making out and a room filled with water while a dog swims past.
I'm not sure how successful this will be as a one off, but I would like to see things like this happening all over Australia. It's refreshing to see these innovations!
Thumbs up and bums down to interactivity, you've got my attention.
Hey Alex, no I don't think they are failing to direct money appropriately. For instance with the poo Wi Fi campaign, waste is being put to use in a productive way. If this is what it takes to get people to clean up after their dogs, then it's a good thing. Also remembering this is in Mexico City where Wi Fi probably isn't as accessible as it would be in say Melbourne.
And Hannah, indeed, if something is made fun and interactive, people are likely to give it a chance even if it is just once, that's surely better than nothing. And to me, interactive campaigns seem more legitimate than ads online or wasting trees on flyers in your letterbox.
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