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Celebs duped to open mouth

LONDON Attention British sports celebrities, minor royals and other gullible souls: Beware of sheiks bearing bundles of cash.

The latest victim of a "fake sheik" sting is Sven Goran Eriksson, coach of England's World Cup soccer team.

Sunday's editions of the gossipy News of the World carried a front page "world exclusive" on how one of its undercover reporters, disguised as a rich Arab, lured Eriksson to a bogus business meeting in the wealthy Arab emirate of Dubai,love bangle, plied him with $1,600 worth of Dom Perignon champagne and fine wine, and caused him to say a few things he certainly wished he hadn't said.

For Mazher Mahmood, the tabloid's star investigative reporter,cartier love bangle replica, it was his second big sting in four months. In September, decked out in his favorite disguise flowing robes, headdress, Rolex watch and personal helicopter Mahmood duped Princess Michael of Kent, who is married to Queen Elizabeth II's cousin, into dishing the dirt on the late Princess Diana and her husband, Prince Charles.

Posing as a potential buyer for her $10 million country manor, Mahmood got Princess Michael wagging her tongue about Diana, whom she described as bitter, nasty and strange, and Charles, whom she said had "married a womb."

The queen was not amused. Nor was she amused when her daughter in law, Sophie,cartier love bracelet, countess of Wexford, made mildly disparaging comments a few years ago about the royal family and Prime Minister Tony Blair during a conversation with Mahmood, this time posing as a Saudi businessman interested in doing business with Sophie's public relations firm.

Eriksson, a 56 year old Swede whose dour demeanor belies an uncanny knack for high profile affairs with glamorous women, was duped into chatting about his coaching ambitions after this summer's World Cup championships and letting slip a few indiscreet comments about England's players.

Or as the News of the World put it in its six page special report, "Scheming Sven Goran Eriksson is secretly preparing to DUMP England immediately after the World Cup."

The paper, owned by Rupert Murdoch, defended its tactics in an editorial, saying that once it got wind that the "greedy Swede" was interested in other offers, "it was our duty to investigate."

Let no one say the British tabloids do not take their duties seriously. While American newspapers have tended to regard such sting tactics as unethical, British reporters have elevated the genre to an art form.

In 2003, a reporter for the Daily Mirror went undercover for two months to expose security breeches at Buckingham Palace before a visit by President Bush. The reporter, who posed as a royal footman, also exposed details of what the queen liked for breakfast.

Mahmood is the undisputed master of the technique. His newspaper claims his efforts have brought scores of criminals to justice, among them drug dealers, pimps, pedophiles and people traffickers.

Mahmood's greatest scoop was exposing an alleged plot to kidnap Victoria Beckham, who is married to soccer star David Beckham. Five men were arrested, but the case fell apart in court as have a few others involving celebrities entrapped into criminal behavior.

Commenting on the News of the World's crime busting crusades, Roy Greenslade,cartier love bracelet diamonds, a journalism critic at London's City University, noted that "several judges have raised questions about the thin line between exposing crime and stimulating it."

To maintain his cover, Mahmood and his employers make sure that his photo never appears in the media. Some people are disturbed by the use of cheesy Arab stereotypes to draw out the worst behavior in sports figures, royalty and other targets.

Not Mahmood's editors.

In 1999, when he was named the British Press Awards Reporter of the Year, a figure swathed in elaborate Arab robes, faced concealed, stepped forward to claim the prize it turned out to be former Murdoch editor Kelvin MacKenzie.

Mahmood, who is said to be of Pakistani origin and speaks no Arabic, seems to have mixed feelings.

"Real sheiks have my deepest sympathies," he told the News of the World. "When I display the wealth they live with every day, it exposes greed and hypocrisy."

The Wall

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