EA has yet to FIFA 23 Coins comment regarding the mistake. However, the harm to the market is permanent. A majority, if certainly not all players are now worthless, even though the market slightly recovered following the removal of the pack , and the resultant shortage with FUT Hero items, the loss of coins is irreversible.

Players who managed to purchase the pack could be in much better luck since the pack was advertised as not tradeable (meaning it can't be sold to transfer markets) There have been instances where EA has sold packs that have the wrong description it is typical for them to compensate those who purchased the pack, meaning some gamers could be given 2 FUT Hero cards for as little as 25,000 coins.

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A snafu with one of FIFA 23's"Hero Packs" resulted in a rather expensive price after the tradeable FIFA Ultimate Team Hero object was added to the market for virtual transfers in the game at a drastically reduced price. The chaos ensued when players tried to sell their items after their value plummeted seeking to make up for losses since the market was overwhelmed.

FUT Hero items are extremely rare and thus valuable. Each item is associated with a athlete who's made a major contribution to the club or is a fan favourite for any reason. A Hero item is available for many millions FUT coins for each one in the market for virtual transfers or can be acquired by purchasing packs, but there is FUT 23 Coins buy a low possibility of getting one.