We have all been there, walking home from the shop with this precious cargo of a brand new iPhone 4S, still wrapped in its stylish box, being extremely careful as to not leave it on the counter at Starbucks, on the top of car roof even as we drive off or on the seat even as we get off the bus. And, we finally get it home without losing it, or getting it snatched out of our hand by a driving mugger! Then, we open the box to reveal the perfectly designed device inside - all glass and technology - the perfect accompaniment to our modern lives.

For some days, we consider it, we cherish it  iphone case, we put it carefully down on soft surfaces, we never put it into a pocket with coins or keys - we even work with a special cloth to wipe the smudges off the screen - god help us when it gets a scratch in the initial week!

And then, we start to get accustomed to having it around and suddenly forget how fragile and vunerable to injury it really is. In a hurry from the door, it gets put in our pocket, and even as we fumble around at the car-park for some change, the minute of horror engulfs us - the iPhone has just spent sometime, naked, with loose change, and they have been rubbing along together nicely! Rushing to inspect the inevitable destruction of the glossy glass finish with this clammy hands, a much more horrific event occurs - the telephone slips out of our grasp- and in slow motion - slams to the concrete. Dam you Apple Designers!

Luckily, the telephone has survived this time around with just a couple minor battle scars but we now realise why the iPhone Case industry is booming. It's not a case of wanting an incident as they say, but it's an incident of needing a case. Unfortunately, if you don't never leave your house, and your house gets the thickest floor covering you can purchase, most of us arrive at the stage pretty quickly where case shopping becomes our priority.

Nobody really really wants to ruin the intended look of the Apple Designers, and let's face it, if we're able to enhance the look of the iPhone 4 more, we'd be working for Apple. So, although there are numerous stylish and funky cases to choose from, the initial design of the iPhone is still the most effective case on earth (in my estimation anyway). But, as we know, not everyone agrees and if lots of the public were responsible for design at Apple Inc. we'd all be walking around with Diamond encrusted iPhones, or snake-skin ones! For a few people, they're actually contributing to, and personalizing the device and at the same time protecting it.

So, what're the best-selling iPhone Cases? What do most people really end up buying? We have seen that there are numerous thousands of cases available from Monkeys to Diamonds to 24Ct Gold Plated Cases right through to Wool Socks! There are stylish cases for business, and functional cases for sport, but do each of them sell? Is there an individual for every single case? Or exist factories churning out novelty cases that end up in the recycle bin?

Well, the answer compared to that is no - evidently, there's someone for every single case, people tastes are so varied, and many of us want to check individual and one means of doing that is by picking a case to exhibit our individuality and style. Sales figures from our online store throughout the last couple of months show a great spread across the complete selection of available cases but you can find definitely cases that sell vast amounts more compared to others, and you might be surprised with the results.

At the danger of giving out a great deal to our competitors, I can inform you that the best-selling cases throughout the last couple of months for the iPhone 4S have now been - watch for it - 3D Animal Cases. Yes, that's right, if you were convinced that most people wanted the smallest amount of intrusive and stylish case they may find, you would be wrong. Seemingly, people are not too worried about since the Apple Logo, as well as disguising their phone to this extent so it seems like a pet! And the sales figures are not showing a slight trend towards these cases, it's an enormous one.