Brand loyalty is something all businesses strive for. But when it comes to chocolate which happens at the top? Below is a set of the Top 10 most popular chocolate bars in the world when it comes to consumption. But before you continue reading why don't you take a guess in regards to what is number one?

10. Hershey Milk Chocolate Bars

Invented by Milton S. Hershey of Lancaster, PA in 1894, Hershey Milk Chocolate Bars were the first mass produced chocolate bar in the USA. Still going strong they have been described as 'The Great American Chocolate Bar' and possess a slightly sour and tangy taste that's distinctly 'Hersheys' ;.

9. Oh Henry!

Created in 1921 by the Williamson Candy Company, this chocolate bar contains a delicious mixture of peanuts, caramel and fudge that is coated in smooth milk chocolate. Particularly popular in Canada this chocolate bar is believed to possess been named after a son who frequently flirted with girls at the offices of the Williamson Company.

8. M&Ms

Named after the surname initials of the companies two founders, M&Ms were originally stated in the summer of 1941 and are actually sold in over 100 countries world wide. Comprising of an alternative selection of coloured candy shell with the letter 'm' imprinted about it in lower case, this product is available nowadays with a number of fillings including milk and chocolates, crisped rice, mint chocolate, peanuts, peanut butter, almonds, orange chocolate, coconut, pretzel and wild cherry.

7. Baby Ruth

Originally referred to as 'Kandy Kake' this bar of chocolate covered peanuts, caramel and nougat was introduced to the U.S in 1900. Just like a Picnic,  wonka bar edibles this product was first stated in Chicago by the Curtiss Candy Company who renamed it to Baby Ruth in 1921, supposedly in honour of the daughter of President Grover Cleveland. Nowadays it's manufactured by Nestle.

6. 3 Musketeers

Produced by Mars Incorporated, 3 Musketeers is just a chocolate bar with a centre that lots of people incorrectly make reference to as nougat. In reality it is in fact made of chocolate marshmallow and whipped cream. Launched in 1932 it originally contained three pieces in one package, flavoured strawberry, chocolate and vanilla, which resulted in the item being so named. Costing five cents when it was first introduced it was marketed as one of many largest chocolate bars in the marketplace and something that could be shared with family or friends.

5. Milky Way

Created in Minnesota by Frank C. Mars in 1923, the Milky Way was the first commercially distributed filled chocolate bar. The name and taste of the bar was taken from a famed malted milkshake of the afternoon, not the earth's galaxy as much contend. In its first year of sales in 1924 the Milk Way generated $800,000 in revenue.

4. Butterfinger

Popularised by Bart Simpson this concoction of butter and peanut butter covered in milk chocolate was lauched by The Curtis Candy Company of Chicago in 1923. The item got its named following a public contest was run by the company and quickly became a strong favourite on the back of early marketing ploys which saw the company drop Butterfingers and Baby Ruth bars from airplanes in cities across the United States.

3. Kit Kat

First created by Rowntrees of York in 1935, Kit Kat's in its original four finger form were developed following a worker at the Rowntree York factory put an indicator in a recommendation box for a treat that 'a person could decide to try work in his pack up' ;.Originally called 'Rowntree's Chocolate Crisp' the item was renamed to Kit Kat after WWII. Today it's made by Nestle in 17 countries around the world such as the UK, Egypt, Australia, Algeria, China, Malaysia, Turkey, Bulgaria and Venezuela.

2. Reese's Peanut Butter Cups

Introduced in 1928 by Harry Burnett Reese, this chocolate has been one of many best-selling candies in U.S. History. Consisting of a delicious peanut butter filling enrobed in milk chocolate it comes as an individual 'Big Cup' or in a bunch of 2, 4 or 8. Whoever has seen the Adam Sandler and Drew Barrymore film '50 First Dates' will recognise this product instantly.

1. Snickers

The best-selling chocolate bar of all time, the Snickers Bar was introduced to the planet in 1930 by Mars Incorporated. Consisting of peanut nougat topped with roasted peanuts and caramel and covered in smooth milk chocolate the item was named after the Mars family horse. Today it's worldwide global sales of $2 billion.