I would say 99% of men and women still use 'Institutional Advertising' which can be advertising that doesn't ask for an immediate and instant response. It's characterized by ads which have these characteristics:

1) The business name while the headline at the the surface of the ad...
2) Hardly any copy on the ad...
3) A list of products or services provided by the company...
4) Plenty of white space...
5) Lovely pictures or images without any direct relationship to the item or service sold...and
6) No incentive to call now...

Pick up your Yellow Pages Directory and go to any page. You'll begin to see the this kind of ad throughout the devote almost any category. I urge you strongly to prevent advertising similar to this right away.

C But let me let you know - the image itself doesn't generate sales! And if you think about the fact that people really don't value a company, or what the business sells -image or institutional advertising is a complete waste of money. Bear in mind this...

People don't buy products or services - they purchase the result. They buy 'what's in it for me?' They buy a solution with their problem(s). It's true that institutional or image advertising will help build 'brand awareness' ;.And that's okay for large corporations such as Cola-Cola. They've multimillion dollar advertising budgets (having stated that, these companies would prosper even more if they used direct response advertising.)

Whenever you compare ads particularly in the special advertising sections, the ads are virtually identical in cost and have a tendency to feature a set of services offered by the business without any action items known as a 'call to action' ;.A well crafted ad should cause you to money. It's an offer that gives enough information to elicit an immediate response  法人 節税, either to outline the coupon, grab the device and necessitate the information or any step that moves the client nearer to purchasing from the advertiser.

You should spend at the least 60-75% of your time writing a catchy headline that will immediately grab the customer's eye and peek their curiosity to continue to read. You have seconds to seize their attention. For instance an offer beginning with.... "They Laughed When I Put The Tri-Creaser On My Folding Machine, But When They Saw The Results..." The reader is immediately intrigued to learn the rest of the story.

Most businesses or entrepreneurs fall under two advertising categories...brand building or direct response ads. Brand building advertising doesn't work nicely for small businesses because either the business chooses the wrong publication(s) (i.e. the goal market was wrong) or usually the business can't keep advertising long term because of cost. Advertising should generate sales almost immediately (direct response) not in the hope that sometime in the future someone who desires the item or service you offer remembers the ad and decides to get from you?

Powerful direct response ads can transform your organization literally overnight even in this economy. The response rate is indeed significant that it can occur often instantaneous with tested 'calls to action' and good copy. Each ad must certanly be accountable, measurable and tracked to ensure that the ad is running at a gain! I guarantee you the moment you begin writing direct response ads you'll raise your responses and sales often over. And your profits will skyrocket! You'll not just save money but make a lot more by following this advice!

Gail M. Barsky Attorney, Speaker, CEO Teachs Business Owners, Entrepreneurs & Professionals how to leverage Offline Marketing Systems with Internet Market Strategies & Social Media.