Your headline is likely to make or break your advertising. The headline is the very first thing that your potential customers see. The headline helps them determine if to read your ad.

If you like your ad read, and you would like potential customers to take action, then focus about 80 percent of one's effort on writing your headline.

There are many things you certainly can do to help you write good headlines:

1. Study good headlines.

Does the headline make you want to take action? Does the headline make you want to read the ad? If it does, then odds are it's a successful headline. Use it in your sweipe file. (A swipe file is a report of good headlines, ads, and other copywriting you want to use to help you write your personal effective advertising.)

2. Work with a headline formula.

You can find quite a few headline formulas. These formulas can help you in writing your headlines.

Here are many headline formulas you might use:

How To - How to do something.
News - Think newspaper headlines  Naija news today. Informative.

Guarantee - You produce a promise.
Testimonial - Customer's testimonial as headline.
Question - Ask a question.
Problem & Solution - Present the situation then provide a solution.

As I said before, you can find others, but they're some of the most popular and can help you in writing your headlines.

Regardless of what headline formula you utilize, you want to be specific. As an example, "How exactly to Make Money Online" is not a good headline because it's not specific. It certainly doesn't tell your potential customers anything.

Give your potential customers some type of details, like "How exactly to Make Money Without a Website or List in 7 Days or Less." Specific details are certain to get their attention.

3. Concentrate on the benefits of your product, not the features.

An element tells them something in regards to the product. Good results tells them how the product will solve their problems.

As an example, if you are selling shampoo, maybe the shampoo strips any styling products off of the hair. This really is something it does, a feature. For a benefit, maybe the shampoo makes your own hair look as sexy as Pamela Anderson's. In other words, what you are doing listed here is painting a photo of what the potential customers' lives could be like if they've the product.

4. Answer the question, "What's inside for me?"

When I say "what's inside for me?" I don't mean what's inside for you, the advertiser. I mean what's inside for your potential customers. They don't care about you, what you think, or anything else. They want to solve their problems.

Concentrate on solving their problems and nothing else. Draw them into your ad by answering this question, and you've not just gotten their attention, you increase conversion, and you're more likely to make the sale.