Many people don't desire to 'search' for the info on the Internet. They would rather go through a phase of discovery, during that they desire to unearth interesting or useful data. Social networking websites like Facebook usually are not concerned with this particular search process, and happily leave this job for the search engines like Google and Yahoo. Another objective of a searcher is to achieve a specific goal or to purchasing decision. This is a digital marketing task that social networking those sites like Facebook may do very easily.

For example, imagine there's an individual who wishes to buy a new sports car. Typically, the person would first run a search on Google for a set of suitable manufacturers, before selecting several companies for further research. They may then ask their friends due to their opinion on the selections. Some friends may recommend a Ferrari, while others may recommend a Porsche. Prospective buyers will most likely question their friends further about their car choices. Once satisfied, the consumer may conduct additional online research, before finally deciding which car he or she really wants to purchase.

Now instead of this lengthy process, imagine posting a Internet marketing line on your Facebook wall saying something like, 'Can anyone recommend an excellent sports vehicle to buy?' You will soon get replies both from your friends, in addition to brand/third-party data. Moreover, Facebook will gather digital marketing data about 'likes' to assist you check which products/brands may be worth further consideration. This Internet marketing search facility of Facebook achieves two goals: It links a user's graph research using their extended research, but, most importantly, it keeps users from using Google also.

Digital marketing brands continue steadily to analyse the value of a Facebook fan and how they need to purchase vs earn exposure  Facebook & Instagram Advertising Consultant. A helpful way of attracting brands is to give them points by which they are able to connect using their customers. Google improved its business model through the relevant intersection of content and intent. If Facebook includes consumer questions within its digital marketing graph, it would give brands a much better way of measuring user intent, not only enhancing its digital marketing ad properties, but in addition improving its standing vis-à-vis Google.

We usually witness new innovations only if competition is present. And so the increasing digital marketing competition between Google and Facebook is likely to lead to more engaging consumer experiences.