en

Colour Theory from Hari's blog

This can be a sufficiently complex (and controversial) topic to be covered in an article, but you want to leave the key elements that may guide or make one understand if colours really have any influence on the psyche or emotions and are therefore likely to change states of perception.

In 1666, the English scientist Sir Isaac Newton discovered that when pure white light passes by way of a prism, it separates into all of the visible colours. Newton also discovered that each colour is made up of single wavelength and can't be separated into other colours.

In that past, other experiments showed that light might be combined to create other colours. For instance, red light blended with yellow light creates an orange colour. Some colours, such as for example green and magenta, cancel each other out when mixed together and cause a white light. If you've ever painted, then you've probably noticed how certain colours can be mixed together to create other colours.

“Given the prevalence of colour, you might expect colour psychology to be always a well-developed area,” noted researchers Andrew Elliot and Markus Maier. “Surprisingly little theoretical or empirical work has been conducted currently on the influence of colour on psychological functioning,1 and the task that's been done has been driven primarily by practical concerns rather than scientific rigour.”

Despite the typical insufficient research in this region, the idea of colour psychology has turned into a hot topic in marketing, art, design, and other fields. A lot of the evidence in this emerging area is usually purely empirical but researchers and experts have made some important discoveries and observations about colour psychology and its influence on moods, feelings and behaviours.

teoria da cor

harmonia das cores

Colour is determined by the brain

Once you look at a coloured object, your brain determines its colour in the context of the surrounding colours. The feeling you receive once you look at bright complementary colours next to one another is an energetic or pulsating effect.

It seems just like the colours are moving far from each other. It's caused by an impact called colour fatigue. Whenever a colour hits a portion of the retina long enough, the optic nerve starts sending confusing signals to the brain. This confusion is intensified by the complements. Mixing bright complementary colours draws attention but must certanly be used in combination with restraint.

The effect is disconcerting and could make your eyes feel like they have been shaken. Do the following experiment: Stare at the centre point of the corner area for 30 seconds.

Then close your eyes or look at a white wall. What can you see?

bandeira portugal invertida

Colour Psychology

Our personal and cultural associations affect our connection with colour. Colours are perceived as warm or cool due mainly to long-standing (and often universal) associations. Yellow, orange and red are related to the warmth of the sun and fire; blue, green and violet with the coolness of leaves, sea and sky. Warm colours appear closer to the viewer than cool colours, but bright, cool colours can overwhelm light and subtle warm colours. Using warm colours for foreground and cool colours for background enhances the perception of depth. Although red, yellow and orange are generally considered high colours and blue, green and most violets are low tones, the brightness, darkness and lightness of a colour can alter the psychological message.

While a gentle blue-green appears to be tranquil, damp and cool, a brilliant turquoise, often related to lush tropical ocean scenery, may well be more exciting to the eye. The psychological association of a colour is usually more significant compared to visual experience.

Colours act on both the human body and the mind. Red has been demonstrated to stimulate the senses and increase blood pressure, while blue and light green has the alternative effect and calms the mind. For this reason doctors'gowns tend to be of these colours. People will in actuality gamble more and make riskier bets when sitting under a red light, rather than a blue light.

That's why Las Vegas is the town of neon red. For most people, one of the first decisions of your day concerns colour harmony. What am I going to wear?

This question is answered not just by picking a style and fabric suited to the growing season, but in addition by making the proper colour choices design agency. And it continues from there. Whether you are designing a fresh kitchen, wrapping something special or making a bar chart, the colours you select greatly affect your end results. How often times have you taken a breath once you see a flower bed in full bloom?

Most likely the gardener arranged the flowers according to their colour for an additional vibe. Maybe you have seen a movie the place where a co-ordinated colour scheme helps the film create a world unto itself? With a little knowledge of good colour relationships, you can make colour work much better in your organization graphics and other applications. Colour is light and light is energy.

Scientists can see that actual physiological changes occur in humans when they are exposed to certain colours (vibrations). Colours can stimulate, excite, depress, tranquilise, increase appetite and create a sense of warmth or coolness. This is known as chromodynamics. There are many stories in regards to the psychological aftereffects of colour such as for example when a paint company executive received complaints from workers in a blue office that the office was too cold.

When offices were painted with a hot peach, the jumpers came off even though the temperature hadn't changed. I myself have experimented with pink cardboards showing the way the influence of a colour can influence momentary physical strength.

The illusions discussed below will show that sometimes colour combinations can trick the viewer, sometimes in methods work in your favour. They are able to also cause unfortunate effects in your graphics, so make sure to look out for these little pitfalls.

Sometimes colours affect each other in unexpected ways. For instance, most colours, when placed alongside their complements, produce vibrant, electric effects. Other colours, in the proper combinations, look quite distinctive from that which you might expect.

But the most striking colour illusions are those in which identical colours, when surrounded by different backgrounds, appear to be distinctive from each other. In a related effect, different colours can appear to be the exact same colour when surrounded by certain backgrounds.

In the image below, one's heart is the exact same colour, but since the surrounding areas are markedly different in contrast, it appears to the eyes that they're different. Just like a colour will look different in various environments, two similar colours will look identical under some conditions.

ilusão cores diferentes

A cor do coração é diferente?

ilusão cores diferentes

A cor do coração é diferente?

Por esta imagem percebe-se que as cores são iguais.

psicologia das cores

So what's the outcome? Experts have discovered that while colour may have an influence on how exactly we feel and act, these effects are at the mercy of personal, cultural and situational factors. More scientific research is necessary to gain a better understanding of colour psychology.


The Wall

No comments
You need to sign in to comment