The growing mobile gaming industry which is the largest segment of FUT 22 Coins the overall industry in terms of revenue production, has seen EA and its competitors like Activision Blizzard Inc (ATVI.O) make substantial purchases.

For EA, mobile games make more than a 10 percent of its overall revenue.EA has spent billions of dollars to acquire Glu Mobile, UK-based Codemasters and Playdemic Ltd, to bulk up its mobile gaming portfolio by adding more gaming titles.Consumer gaming hardware, accessories, and content on the United States alone jumped to a record $56.9 billion by 2020, according data from the research firm NPD.

"They benefit from this windfall to make sure they are prepared for the future by acquiring IP and skills, and by establishing a foothold in new markets," Joost Van Dreunen who is a lecturer in gaming business at New York University, said.Acquiring studios with strong mobile brands will allow EA to benefit from the experience and monetize on the already existing player base at the same at the same time.

EA states that its FIFA Ultimate Team Preview Packs have increased sales.EA Director of Operations Andrew Wilson has said that the new preview packs released for FIFA 21's Ultimate Team mode have been "well loved by the fans" and has boosted sales.

According to PC Gamer, during an investors call on August 4th, Wilson said that Preview Packs led to "an increase in engagement" as well as "a more efficient conversion rate of spenders.""It was dipping towards the time the season was over, so some of this information is to buy FIFA 22 Coins be viewed in that light, but we are committed to continually innovating all of the offers we make and the programs we design for our players, and believe we'll be able to expand this business in the future," he added.