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The three offensive to help Jingdong won the luxury city
More and more big-name luxury brands are interacting frequently with Jingdong, and both seem to want to tap more potential high-end consumers.
August 17, the Swiss luxury jewelry watch brand Chopard Chopard in the first self-flagship store in China officially on the platform. On knock off gold love necklace July 31, YSL also announced that it will formally launch its online sales channel in China through its cooperation with JD Farfetch. Just recently Jingdong announced the 2017 second quarter earnings at the same time, Liu Qiang East announced plans to open luxury online shopping platform. In fact, before this Armani, Zenith, Swarovski, Vertu and a large number of international luxury brands stationed in Jingdong Mall.
Jingdong started with 3C category Why attract so many big-name luxury favors? From the love necklace gold knock off beginning of this year's spin-off, to overseas investment and 'Jing Zun Da' and other extreme logistics experience upgrade, Jingdong accumulation in this area and force, it seems heralded a new round of luxury goods business war on the opening.
Nowadays, more and more luxury brands are available to consumers on the Jingdong platform. Up to now, more than 90% of international famous brands have chosen Jingdong on the e-commerce channel in China.
August 17, the Swiss luxury jewelry watch brand Chopard Chopin announced the official opening of the brand self-flagship store in Jingdong, it is noteworthy that this cooperation is Chopard Chopard's first attempt in the field of Chinese e-commerce. For this cooperation, Chopard Chopard on-line the most representative products in the brand. And launched the exclusive Happy Hearts series red bracelet and Happy Ocean series watch.
And on July 31, YSL announces that it will start online sales in China, and CEO of Saint Laurent said the brand will work with Farfetch, a UK online fashion retailer, to sell its products through an online platform the latter partnered with JD.com .
The move by Yves Saint Laurent shows that the importance of China's domestic luxury market outweighed concerns in the industry over counterfeit goods. The brand said Farfetch and Jingdong cooperation to help ease the concerns about the fake issue in the Chinese market. Two years ago, Yves Saint Laurent and GUCCI and other brother brands twice a year for Ali Taobao counterfeit lawsuit filed.
As of now, including ZENITH, SWAROVSKI, TRUSSARDI and Armani, including international luxury brands have settled in Jingdong. In addition to attracting international luxury brands, JD.com has also established JD (x) two high-end sub-brand lines to collaborate with luxury brands on customization.
Once high above the e-commerce away from the luxury big why they would choose to cooperate with Jingdong? With LVHM's Tiger TAG Heuer
'Right' has two meanings: On the one hand, China is becoming the world's largest luxury goods market. According to the 2017 China Luxury Goods Report by McKinsey, 7.6 million Chinese families purchased luxury goods in 2016, surpassing those of Malaysian or Dutch families total. Among them, the average annual household consumption of luxury goods reached 71,000 yuan, double the number of French and Italian families. Any international giant in such a huge market can not be ignored. On the other hand, Jingdong quality genes and word of mouth experience is looking for a breakthrough channel luxury big names, meet at the time.
While the Jingdong hair luxury and other fashion areas, we also see the three offensive Jingdong power luxury field: to strengthen the high-end quality, improve the fashion category, the ultimate shopping experience.
In addition, the field of luxury is not only bags, watches, etc., but also knock off chain cartier clothing, shoes, accessories, etc., how to enrich the category in a relatively short period of time, Jingdong choice is achieved through investment.
June 22, Jingdong announced a strategic partnership with the shopping platform Farfetch, and the latter invested 397 million US dollars, becoming one of its largest shareholder, Liu Qiang East has become a member of Farfetch's board of directors.
To know Farfetch brought together more than 700 top buyers and brand partners in the world, with many department stores can not enter or not into the show and many niche designer brand products, to improve the Jingdong luxury category structure Great help.
And the platform has reached a mature system of cooperation, for the first time into the field of luxury goods Jingdong can be said to serve two purposes, on the one hand the supply is relatively stable, on the other hand can learn from each other's mature operating system and experience.
On the one hand, through its own accumulation, on the other hand, it has enriched its brands and products through two-pronged investment and cooperation. Up to now, over 90% of top international brands including Chopard, Armani and others have settled in the Jingdong platform.
Especially in this year's 618, the fashion division's performance has become a dark horse. For example, in the 'Behind the Jingdong 618 days data reflects what changes in consumer trends,' the article mentions that the rapid growth of women in this shopping festival led to the sale of related products, after the layout of Jingdong fashion and luxury goods industry The advantages have also been shown. Data may be more convincing, this year 618, RIMOWA sales increased 3.5 times last year. In addition, the LVMH Group Tiger Tag Heuer brand sales in 618 during the same period last year, 12 times.
'Online orders, 90 minutes to send home,' If this is the city courier advertising language, you should not be surprised. Recently, Yves Saint Laurent for the Chinese market to make such 'arrogant' commitment, the fate of the behind it is from cooperation love necklace gold imitation with Farfetch Jingdong. On July 31, Yves Saint Laurent, announced to enter the Chinese market through Farfetch, promised that orders from consumers in three cities of Beijing, Shanghai and Hong Kong will be available on the same day. Starting in October, orders for the three cities will be served in 90 minutes. This service is done by Jingdong.
In fact, the luxury shopping online sales the most difficult problem is the shopper's experience, but because of the advantages of self-built logistics Jingdong, so when the distribution of high-end goods, so that shoppers can feel the same with the special offline shopping Experience.
To this end, during this year 618, Jingdong specifically for luxury consumers launched the 'Beijing respect of' high-end services.
In the Jingdong purchase marked 'respect' prefix of goods, you can enjoy the special person, car, green top delivery service. After the user orders, delivery little brother will wear a suit, wearing white gloves, driving electric cars to bring luxury to the door. Currently, the service has been launched in the three major cities of Beijing, Shanghai and Guangzhou. In addition, Jingdong, as the earliest E-commerce enterprise in China, has its own large-scale high-quality logistics system that can realize real-time point-to-point distribution and 211 time-limited rapid distribution and other logistics services. This has a strong impact on the continuous improvement of consumer experience Plus role.
In addition, data has also become a big core value point. Jingdong owns the longest and most accurate data in the value chain and masters the consumer behavior data of more than 200 million users, covering the complete process of users' browsing, ordering and distribution to after-sales service. Through this, luxury brands will not only be able to get precise push, to a certain extent, access to precision users, but also for the user to launch customized products.
This experience upgrade can be said that the luxury brand in the field to lift the e-commerce to dispel the last concern: the user experience. To allow online shopping users also enjoy the luxury line with similar luxury stores offline experience.
Seen in this light, in fact, real spring luxury e-commerce has just begun, with the admission of Jingdong, Lynx and other giants, the largest luxury goods industry, the mouth of these giants cake.In the modern people would choose imitation cartier love banglerose gold at Fashion industry
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More and more big-name luxury brands are interacting frequently with Jingdong, and both seem to want to tap more potential high-end consumers.
August 17, the Swiss luxury jewelry watch brand Chopard Chopard in the first self-flagship store in China officially on the platform. On knock off gold love necklace July 31, YSL also announced that it will formally launch its online sales channel in China through its cooperation with JD Farfetch. Just recently Jingdong announced the 2017 second quarter earnings at the same time, Liu Qiang East announced plans to open luxury online shopping platform. In fact, before this Armani, Zenith, Swarovski, Vertu and a large number of international luxury brands stationed in Jingdong Mall.
Jingdong started with 3C category Why attract so many big-name luxury favors? From the love necklace gold knock off beginning of this year's spin-off, to overseas investment and 'Jing Zun Da' and other extreme logistics experience upgrade, Jingdong accumulation in this area and force, it seems heralded a new round of luxury goods business war on the opening.
Nowadays, more and more luxury brands are available to consumers on the Jingdong platform. Up to now, more than 90% of international famous brands have chosen Jingdong on the e-commerce channel in China.
August 17, the Swiss luxury jewelry watch brand Chopard Chopin announced the official opening of the brand self-flagship store in Jingdong, it is noteworthy that this cooperation is Chopard Chopard's first attempt in the field of Chinese e-commerce. For this cooperation, Chopard Chopard on-line the most representative products in the brand. And launched the exclusive Happy Hearts series red bracelet and Happy Ocean series watch.
And on July 31, YSL announces that it will start online sales in China, and CEO of Saint Laurent said the brand will work with Farfetch, a UK online fashion retailer, to sell its products through an online platform the latter partnered with JD.com .
The move by Yves Saint Laurent shows that the importance of China's domestic luxury market outweighed concerns in the industry over counterfeit goods. The brand said Farfetch and Jingdong cooperation to help ease the concerns about the fake issue in the Chinese market. Two years ago, Yves Saint Laurent and GUCCI and other brother brands twice a year for Ali Taobao counterfeit lawsuit filed.
As of now, including ZENITH, SWAROVSKI, TRUSSARDI and Armani, including international luxury brands have settled in Jingdong. In addition to attracting international luxury brands, JD.com has also established JD (x) two high-end sub-brand lines to collaborate with luxury brands on customization.
Once high above the e-commerce away from the luxury big why they would choose to cooperate with Jingdong? With LVHM's Tiger TAG Heuer
'Right' has two meanings: On the one hand, China is becoming the world's largest luxury goods market. According to the 2017 China Luxury Goods Report by McKinsey, 7.6 million Chinese families purchased luxury goods in 2016, surpassing those of Malaysian or Dutch families total. Among them, the average annual household consumption of luxury goods reached 71,000 yuan, double the number of French and Italian families. Any international giant in such a huge market can not be ignored. On the other hand, Jingdong quality genes and word of mouth experience is looking for a breakthrough channel luxury big names, meet at the time.
While the Jingdong hair luxury and other fashion areas, we also see the three offensive Jingdong power luxury field: to strengthen the high-end quality, improve the fashion category, the ultimate shopping experience.
In addition, the field of luxury is not only bags, watches, etc., but also knock off chain cartier clothing, shoes, accessories, etc., how to enrich the category in a relatively short period of time, Jingdong choice is achieved through investment.
June 22, Jingdong announced a strategic partnership with the shopping platform Farfetch, and the latter invested 397 million US dollars, becoming one of its largest shareholder, Liu Qiang East has become a member of Farfetch's board of directors.
To know Farfetch brought together more than 700 top buyers and brand partners in the world, with many department stores can not enter or not into the show and many niche designer brand products, to improve the Jingdong luxury category structure Great help.
And the platform has reached a mature system of cooperation, for the first time into the field of luxury goods Jingdong can be said to serve two purposes, on the one hand the supply is relatively stable, on the other hand can learn from each other's mature operating system and experience.
On the one hand, through its own accumulation, on the other hand, it has enriched its brands and products through two-pronged investment and cooperation. Up to now, over 90% of top international brands including Chopard, Armani and others have settled in the Jingdong platform.
Especially in this year's 618, the fashion division's performance has become a dark horse. For example, in the 'Behind the Jingdong 618 days data reflects what changes in consumer trends,' the article mentions that the rapid growth of women in this shopping festival led to the sale of related products, after the layout of Jingdong fashion and luxury goods industry The advantages have also been shown. Data may be more convincing, this year 618, RIMOWA sales increased 3.5 times last year. In addition, the LVMH Group Tiger Tag Heuer brand sales in 618 during the same period last year, 12 times.
'Online orders, 90 minutes to send home,' If this is the city courier advertising language, you should not be surprised. Recently, Yves Saint Laurent for the Chinese market to make such 'arrogant' commitment, the fate of the behind it is from cooperation love necklace gold imitation with Farfetch Jingdong. On July 31, Yves Saint Laurent, announced to enter the Chinese market through Farfetch, promised that orders from consumers in three cities of Beijing, Shanghai and Hong Kong will be available on the same day. Starting in October, orders for the three cities will be served in 90 minutes. This service is done by Jingdong.
In fact, the luxury shopping online sales the most difficult problem is the shopper's experience, but because of the advantages of self-built logistics Jingdong, so when the distribution of high-end goods, so that shoppers can feel the same with the special offline shopping Experience.
To this end, during this year 618, Jingdong specifically for luxury consumers launched the 'Beijing respect of' high-end services.
In the Jingdong purchase marked 'respect' prefix of goods, you can enjoy the special person, car, green top delivery service. After the user orders, delivery little brother will wear a suit, wearing white gloves, driving electric cars to bring luxury to the door. Currently, the service has been launched in the three major cities of Beijing, Shanghai and Guangzhou. In addition, Jingdong, as the earliest E-commerce enterprise in China, has its own large-scale high-quality logistics system that can realize real-time point-to-point distribution and 211 time-limited rapid distribution and other logistics services. This has a strong impact on the continuous improvement of consumer experience Plus role.
In addition, data has also become a big core value point. Jingdong owns the longest and most accurate data in the value chain and masters the consumer behavior data of more than 200 million users, covering the complete process of users' browsing, ordering and distribution to after-sales service. Through this, luxury brands will not only be able to get precise push, to a certain extent, access to precision users, but also for the user to launch customized products.
This experience upgrade can be said that the luxury brand in the field to lift the e-commerce to dispel the last concern: the user experience. To allow online shopping users also enjoy the luxury line with similar luxury stores offline experience.
Seen in this light, in fact, real spring luxury e-commerce has just begun, with the admission of Jingdong, Lynx and other giants, the largest luxury goods industry, the mouth of these giants cake.
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