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The jewelry market in 2014 will be more optimistic than in previous years
In the fourth quarter of last year, repeated market conditions, the performance of the mixed case, the jewelery industry is full of new year is full of hope. With the steady market conditions and no new negative factors, the jewelery industry is convinced that the toughest times have passed and the market conditions in 2014 will be more optimistic than in previous years. For the market forecast in 2014, many jewelry brands believe that the jewelry market will grow Show the polarization, the unique design of high-priced products and the price of popular jewelry expected performance will be better. In the eyes of diamond bird co-CEO Xu Lei, the polarization of the jewelry market has a long history. The twenty-eight law of wealth distribution in the jewelry market is no exception, is still stronger, the weak are on the brink of reshuffle. Large-scale brands, strong brand competitiveness of enterprises in the country to form a relatively competitive market in the region where the formation of absolute competitiveness; and some small and medium-sized enterprises will face a crisis of survival or even betrayed jewelry brand AQUOREN President Du Yuanning that Universal The business environment is constantly changing. There are many unstable factors at different stages in the supply chain and production lines. Manufacturers are ready to meet different challenges. 'I was also very optimistic about the performance of the jewelry market in 2014 on the premise that no other unexpected event hit the global economy.'
In the current e-commerce market, there are two types of e-commerce providers, one is the traditional e-commerce companies such as Chow copy van cleef mother of pearl clover necklace Tai Fook, Chao Acer, Luk Fook Jewelery and Chow Tai Shing; the other is a rising star such as Diamond Bird, Ke Blue diamond, emerald dynasty and so on. Regardless of the traditional jewelry company or a rising star, they regard the e-commerce platform as an increasingly important competitive chip. The earliest brand engaged in online diamond sales in China is Diamond Bird. This brand, established in 2002, has been gradually established after 12 years of development Vertical official website, settled in Lynx, Jingdong and other online shopping mall, turnover in 2011 exceeded 600 million yuan. Kelan diamonds are completely rooted in the network, in 2008 received round A $ 3 million investment in June 2011 received millions of dollars from Tencent financing into 2014, the Chinese silver group listed in Hong Kong also January 7 Announced the construction of a silverware e-commerce platform, using the B2C model, consumers locked 'after 85' and '90' to attract third-party O2O silver brand settled in and Alibaba, micro-Amoy platform and Jingdong Mall, etc. However, until now So far, China's jewelry e-commerce has not yet formed a monopoly, is still in an unsaturated state of competition, the market is still great room for development In the e-commerce business, as a representative of the traditional business Chow Tai Fook will e-commerce as a digital marketing, brand building And customer relationship management, a powerful channel. 'By analyzing customer habits and online shopping records, effective analysis and adherence to the younger generation's shift in tastes and preferences can help to develop more effective strategies for targeting online consumers.' With online and offline synergies, Further enhancing the overall production capacity and efficiency of physical retail stores. 'Huang Shaoji, Managing Director of Chow Tai Fook Jewelery Group Co., Ltd. According to the earnings report, Chow Tai Fook e-commerce business nearly tripled its turnover in FY2013. In FY14, Chow Tai Fook will slow down store expansion and strengthen online platform construction. The jewelery industry in 2013 has been characterized by ups and downs, with hot and cold sectors before. The rapid decline in gold prices in the first half of last year hit a hot, part of the market by the end of October began to downturn. 2013 industry topics are around the recent gold is down or up event. In 2013, the international gold price plunged all the way, dropping 30% during the year, which can be described as the year in which the international gold price reversed since 1981. After setting the biggest decline in 32 years, people can not help but ask, in 2014, gold will go from here?
ZHANG Mo-nan, an associate researcher at the National Information Center's economic forecast department, believes that the 'magic power' of gold as a tool against inflation may cause the demand for international gold to remain weak. Gold has always been given the financial attributes will also return to its own commodity and physical properties, the international gold prices may experience a low cycle of the new cycle into 2014, the gold rebounded sharply and achieve a 'good start', the two trading days cumulative increase Nearly 3, optimism about the gold investment on the market once again rise. However, some analysts pointed out that 'good start' style shocks are common at the beginning of the year and are not a sign of a bull market. In the recent lack of clear and favorable conditions, gold prices should not be expected to rise too high. Financial experts suggest that if the gold investment as a hedge Asset allocation, the overall trend to determine the overall clear, you can hold for a long time, do not recommend frequent trading; if it is trading investment, the early stage can be a small participation, the gradual purchase gradually accumulate experience. For some leveraged gold investment products, such as gold futures, deferred transactions, etc., although the amplification of the replica van cleef & arpels necklace alhambra proceeds, but also magnified the risk, the choice should be cautious In addition, financial experts believe that gold fell further limited space because China's gold output is already the highest in the world, with an annual output of about 400 tons and consumption of about 820 tons per annum. Adding that gold remains a hedge precious rare metal currency, once the geopolitical factors change suddenly The situation will certainly appear, and the space for decline has been scarce From the beginning of May 2013 to the present, the national diamond sales exceeded 1 billion yuan. Among them, the consumption of diamonds from 2 carats to 5 carats increased by more than 40% over the same period of last year. As early as December 2013, De Beers Diamond Trading Company, the world's largest supplier of rough diamonds, raised rough diamond prices by about 7%, while rough diamond prices increased by another 7 months in just two months. According to the latest 2014 Diamond price report, 30 points, 50 points, 1 carat, 3 carats of loose diamonds have different degrees of growth. One of the carats of diamonds the fastest growth rate, up to 8%, while the 30-point diamond prices increased by 200 yuan on the basis of the original price of diamond prices rose because of the cost of cutting costs, not just the cost of rough diamonds Ascertainment of the rise and the lack of supply in the market have led to an increase in the cost of cutting and grinding, which has, to a certain extent, promoted the price rise. So, how to buy cheaper diamonds when the price of diamonds goes up? General jewelers price update rate does not keep pace with the rate of diamond prices, this time consumers can take advantage of the old price of the diamond buy hand. At the same time, the choice of custom loose diamond online, the price will be much higher than the direct purchase at the mall end of the year is the wedding season, the wedding tide and the delivery season struck, so that many jewelry businesses to increase marketing efforts to grab the share. For consumers, jewelry merchants fierce battle is just around the corner, it is also a good time for consumers enjoy ex-gratia In February 14 this year to 16, at the Beijing National Convention Center China Wedding Expo site can be seen, the major Jewelry show on the theme of the most sought after wedding gold, jewelry, bracelets, necklaces and other commodities are popular, a jewelry brand revealed that the recent gold bottom, coupled with just the wedding season, a lot of people began to 'hoard' Jewelry 'Wedding Fair 3 days, our daily sales are several times more than usual.' A jewelry brand sales staff introduced, the major brands of wedding jewelry counter is full of consumers in front of the crowd mostly new come Buy wedding jewelry. At the same time, there are also some people who buy gold jewelry as a collection or gift to friends and relatives Luk Fook-chang, chairman and chief executive of Lukfook Jewelery Group, said: 'The sales of bridal and festival-related products coincided with the double spring and leap month in 2014, the overlapping of western Valentine's Day and the Lantern Festival, Driving the sales of the retail business in the first quarter of 2014. Despite the expectation of early purchase of gold during the rush of gold rush, the price of gold remains at a low level, causing the demand for gold to last for the short history of our jewelery enterprises, lack of experience and accumulation Not enough, resulting in the vast majority of Chinese jewelry companies in the family or family as a unit of the workshop-based development model.Jewelry industry has its origin in the development of family, including Cartier, Tiffany and other companies also never hide their workshop-based production business model However, in foreign countries, the jewelry family - run business, which is a symbol of excellent handcrafting and profound cultural connotation, is not reflected in the workshop production in China.On the contrary, the disadvantages of the workshop - style management are hard to overcome.The drawbacks are firstly that there is no scientific management, Corporate short-sighted, quick success; Second, the processing equipment, Art backward, there is no uniform standard, product quality is difficult to guarantee; again, the workshop-style management can not form the scale, and then the strength is not enough, it is difficult to bear the large amount of production; Finally, these SMEs because of its management style, technical heritage, business scope , Is not conducive to cultivating and attracting broadening horizons, knowledgeable, comprehensive quality of personnel of these shortcomings, a direct result of low quality, high cost, low competitiveness.And some enterprises in the market began to extend the expansion of the industry chain, such as the establishment of their own sales Channels, brands, but because there is no long-term business development planning and brand strategy, business capability is not enough, and finally van cleef rose gold necklace knock off had to return to processing, OEM production of a business development is inseparable from the good management of an industry, ultimately, the development of management , Jewelry industry needs to improve management, break the tradition, reform and innovation, which will become the only way for the development of the jewelry industry In the general trend of saturation of the mass market, all the jewelers will look at the high-end market, but to meet the high-end Customer base both pursuit of high quality and pursuit Investment potential requirements, is not easy.Now, today, the brand in the high-end jewelry design and promotion of a lot of work franchise diamond rough procurement, production and wholesale Gabriel Trading Co., Ltd., also involved in the Mainland's diamond retail market Yao Weiran, vice chairman of the company, said that he is optimistic about the consumer potential in the mid-to-high end jewelry market in the Mainland. 'Returning from overseas, a group of people with high quality and spending power have become a new consumer force. They value product design and investment value. 'He said that the future development of the jewelry market, products and promotion are indispensable.' Through the promotion of programs, targeting the right customer base, triggering their demand for products in order to make a jewelry brand sustainable and long-term development. '
As the largest listed jewelery company in the world with its largest market value, Huang Shaoji, the general manager of the company, said: 'The Group has a stable economic performance in its business market and the consumption of jewelery continues to rise. Therefore, Cautious optimism continues to expand its retail network and retail sales We will expect the Group's business to grow steadily in 2014 and to have a positive attitude towards the development of the medium and long term. With the recovery of consumer sentiment and the rising demand for wedding and fashion jewelery products, we expect the Group's business to grow steadily in 2014 and maintain a positive attitude towards the medium and long term development. '
In the fourth quarter of last year, repeated market conditions, the performance of the mixed case, the jewelery industry is full of new year is full of hope. With the steady market conditions and no new negative factors, the jewelery industry is convinced that the toughest times have passed and the market conditions in 2014 will be more optimistic than in previous years. For the market forecast in 2014, many jewelry brands believe that the jewelry market will grow Show the polarization, the unique design of high-priced products and the price of popular jewelry expected performance will be better. In the eyes of diamond bird co-CEO Xu Lei, the polarization of the jewelry market has a long history. The twenty-eight law of wealth distribution in the jewelry market is no exception, is still stronger, the weak are on the brink of reshuffle. Large-scale brands, strong brand competitiveness of enterprises in the country to form a relatively competitive market in the region where the formation of absolute competitiveness; and some small and medium-sized enterprises will face a crisis of survival or even betrayed jewelry brand AQUOREN President Du Yuanning that Universal The business environment is constantly changing. There are many unstable factors at different stages in the supply chain and production lines. Manufacturers are ready to meet different challenges. 'I was also very optimistic about the performance of the jewelry market in 2014 on the premise that no other unexpected event hit the global economy.'
In the current e-commerce market, there are two types of e-commerce providers, one is the traditional e-commerce companies such as Chow copy van cleef mother of pearl clover necklace Tai Fook, Chao Acer, Luk Fook Jewelery and Chow Tai Shing; the other is a rising star such as Diamond Bird, Ke Blue diamond, emerald dynasty and so on. Regardless of the traditional jewelry company or a rising star, they regard the e-commerce platform as an increasingly important competitive chip. The earliest brand engaged in online diamond sales in China is Diamond Bird. This brand, established in 2002, has been gradually established after 12 years of development Vertical official website, settled in Lynx, Jingdong and other online shopping mall, turnover in 2011 exceeded 600 million yuan. Kelan diamonds are completely rooted in the network, in 2008 received round A $ 3 million investment in June 2011 received millions of dollars from Tencent financing into 2014, the Chinese silver group listed in Hong Kong also January 7 Announced the construction of a silverware e-commerce platform, using the B2C model, consumers locked 'after 85' and '90' to attract third-party O2O silver brand settled in and Alibaba, micro-Amoy platform and Jingdong Mall, etc. However, until now So far, China's jewelry e-commerce has not yet formed a monopoly, is still in an unsaturated state of competition, the market is still great room for development In the e-commerce business, as a representative of the traditional business Chow Tai Fook will e-commerce as a digital marketing, brand building And customer relationship management, a powerful channel. 'By analyzing customer habits and online shopping records, effective analysis and adherence to the younger generation's shift in tastes and preferences can help to develop more effective strategies for targeting online consumers.' With online and offline synergies, Further enhancing the overall production capacity and efficiency of physical retail stores. 'Huang Shaoji, Managing Director of Chow Tai Fook Jewelery Group Co., Ltd. According to the earnings report, Chow Tai Fook e-commerce business nearly tripled its turnover in FY2013. In FY14, Chow Tai Fook will slow down store expansion and strengthen online platform construction. The jewelery industry in 2013 has been characterized by ups and downs, with hot and cold sectors before. The rapid decline in gold prices in the first half of last year hit a hot, part of the market by the end of October began to downturn. 2013 industry topics are around the recent gold is down or up event. In 2013, the international gold price plunged all the way, dropping 30% during the year, which can be described as the year in which the international gold price reversed since 1981. After setting the biggest decline in 32 years, people can not help but ask, in 2014, gold will go from here?
ZHANG Mo-nan, an associate researcher at the National Information Center's economic forecast department, believes that the 'magic power' of gold as a tool against inflation may cause the demand for international gold to remain weak. Gold has always been given the financial attributes will also return to its own commodity and physical properties, the international gold prices may experience a low cycle of the new cycle into 2014, the gold rebounded sharply and achieve a 'good start', the two trading days cumulative increase Nearly 3, optimism about the gold investment on the market once again rise. However, some analysts pointed out that 'good start' style shocks are common at the beginning of the year and are not a sign of a bull market. In the recent lack of clear and favorable conditions, gold prices should not be expected to rise too high. Financial experts suggest that if the gold investment as a hedge Asset allocation, the overall trend to determine the overall clear, you can hold for a long time, do not recommend frequent trading; if it is trading investment, the early stage can be a small participation, the gradual purchase gradually accumulate experience. For some leveraged gold investment products, such as gold futures, deferred transactions, etc., although the amplification of the replica van cleef & arpels necklace alhambra proceeds, but also magnified the risk, the choice should be cautious In addition, financial experts believe that gold fell further limited space because China's gold output is already the highest in the world, with an annual output of about 400 tons and consumption of about 820 tons per annum. Adding that gold remains a hedge precious rare metal currency, once the geopolitical factors change suddenly The situation will certainly appear, and the space for decline has been scarce From the beginning of May 2013 to the present, the national diamond sales exceeded 1 billion yuan. Among them, the consumption of diamonds from 2 carats to 5 carats increased by more than 40% over the same period of last year. As early as December 2013, De Beers Diamond Trading Company, the world's largest supplier of rough diamonds, raised rough diamond prices by about 7%, while rough diamond prices increased by another 7 months in just two months. According to the latest 2014 Diamond price report, 30 points, 50 points, 1 carat, 3 carats of loose diamonds have different degrees of growth. One of the carats of diamonds the fastest growth rate, up to 8%, while the 30-point diamond prices increased by 200 yuan on the basis of the original price of diamond prices rose because of the cost of cutting costs, not just the cost of rough diamonds Ascertainment of the rise and the lack of supply in the market have led to an increase in the cost of cutting and grinding, which has, to a certain extent, promoted the price rise. So, how to buy cheaper diamonds when the price of diamonds goes up? General jewelers price update rate does not keep pace with the rate of diamond prices, this time consumers can take advantage of the old price of the diamond buy hand. At the same time, the choice of custom loose diamond online, the price will be much higher than the direct purchase at the mall end of the year is the wedding season, the wedding tide and the delivery season struck, so that many jewelry businesses to increase marketing efforts to grab the share. For consumers, jewelry merchants fierce battle is just around the corner, it is also a good time for consumers enjoy ex-gratia In February 14 this year to 16, at the Beijing National Convention Center China Wedding Expo site can be seen, the major Jewelry show on the theme of the most sought after wedding gold, jewelry, bracelets, necklaces and other commodities are popular, a jewelry brand revealed that the recent gold bottom, coupled with just the wedding season, a lot of people began to 'hoard' Jewelry 'Wedding Fair 3 days, our daily sales are several times more than usual.' A jewelry brand sales staff introduced, the major brands of wedding jewelry counter is full of consumers in front of the crowd mostly new come Buy wedding jewelry. At the same time, there are also some people who buy gold jewelry as a collection or gift to friends and relatives Luk Fook-chang, chairman and chief executive of Lukfook Jewelery Group, said: 'The sales of bridal and festival-related products coincided with the double spring and leap month in 2014, the overlapping of western Valentine's Day and the Lantern Festival, Driving the sales of the retail business in the first quarter of 2014. Despite the expectation of early purchase of gold during the rush of gold rush, the price of gold remains at a low level, causing the demand for gold to last for the short history of our jewelery enterprises, lack of experience and accumulation Not enough, resulting in the vast majority of Chinese jewelry companies in the family or family as a unit of the workshop-based development model.Jewelry industry has its origin in the development of family, including Cartier, Tiffany and other companies also never hide their workshop-based production business model However, in foreign countries, the jewelry family - run business, which is a symbol of excellent handcrafting and profound cultural connotation, is not reflected in the workshop production in China.On the contrary, the disadvantages of the workshop - style management are hard to overcome.The drawbacks are firstly that there is no scientific management, Corporate short-sighted, quick success; Second, the processing equipment, Art backward, there is no uniform standard, product quality is difficult to guarantee; again, the workshop-style management can not form the scale, and then the strength is not enough, it is difficult to bear the large amount of production; Finally, these SMEs because of its management style, technical heritage, business scope , Is not conducive to cultivating and attracting broadening horizons, knowledgeable, comprehensive quality of personnel of these shortcomings, a direct result of low quality, high cost, low competitiveness.And some enterprises in the market began to extend the expansion of the industry chain, such as the establishment of their own sales Channels, brands, but because there is no long-term business development planning and brand strategy, business capability is not enough, and finally van cleef rose gold necklace knock off had to return to processing, OEM production of a business development is inseparable from the good management of an industry, ultimately, the development of management , Jewelry industry needs to improve management, break the tradition, reform and innovation, which will become the only way for the development of the jewelry industry In the general trend of saturation of the mass market, all the jewelers will look at the high-end market, but to meet the high-end Customer base both pursuit of high quality and pursuit Investment potential requirements, is not easy.Now, today, the brand in the high-end jewelry design and promotion of a lot of work franchise diamond rough procurement, production and wholesale Gabriel Trading Co., Ltd., also involved in the Mainland's diamond retail market Yao Weiran, vice chairman of the company, said that he is optimistic about the consumer potential in the mid-to-high end jewelry market in the Mainland. 'Returning from overseas, a group of people with high quality and spending power have become a new consumer force. They value product design and investment value. 'He said that the future development of the jewelry market, products and promotion are indispensable.' Through the promotion of programs, targeting the right customer base, triggering their demand for products in order to make a jewelry brand sustainable and long-term development. '
As the largest listed jewelery company in the world with its largest market value, Huang Shaoji, the general manager of the company, said: 'The Group has a stable economic performance in its business market and the consumption of jewelery continues to rise. Therefore, Cautious optimism continues to expand its retail network and retail sales We will expect the Group's business to grow steadily in 2014 and to have a positive attitude towards the development of the medium and long term. With the recovery of consumer sentiment and the rising demand for wedding and fashion jewelery products, we expect the Group's business to grow steadily in 2014 and maintain a positive attitude towards the medium and long term development. '
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