The iconic sneakers that defined Michael Jordan's title runs from wisepowder's blog
For many basketball fans in the 1990s, that wasn't just a line said by
Spike Lee's Mars Blackmon character in a commercial -- it was a way of
life. Michael Jordan helped turn basketball sneakers into a
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Episode 5 of "The Last Dance" (9 p.m. ET, Sunday on ESPN and the ESPN App) delves into the global phenomenon that was the Air Jordan sneaker franchise and the off-court business surrounding the Chicago Bulls.
In advance of that episode, longtime designer Tinker Hatfield and Jordan VP of Footwear Gentry Humphrey spoke with ESPN about the iconic Air Jordan line and the sneakers that were on Jordan's feet when he won each of his six championships.Jordan established himself atop the NBA hierarchy, knocking off Converse icon Magic Johnson and the Los Angeles Lakers in his first NBA Finals. Jordan ushered in a new era in the NBA in an amplified shade of Bulls red -- dubbed "infrared" -- with a molded heel tab inspired by the rear spoiler on his Porsche.
Michael actually started influencing more design power over the process, and I was cool with that," Hatfield said. "He started feeling like his signature look shouldn't have a [toe] tip. He was wearing dress shoes at the time that had a cleaner toe and a molded toe."
Gone was the extra toe panel that defined each of his models to that point, while the heel tab was complemented by a taller, rubberized tongue that allowed for easier entry.
"We always say that if some things are similar from one year to the next, there should always be something that's radically different," Hatfield said.
Episode 5 of "The Last Dance" (9 p.m. ET, Sunday on ESPN and the ESPN App) delves into the global phenomenon that was the Air Jordan sneaker franchise and the off-court business surrounding the Chicago Bulls.
In advance of that episode, longtime designer Tinker Hatfield and Jordan VP of Footwear Gentry Humphrey spoke with ESPN about the iconic Air Jordan line and the sneakers that were on Jordan's feet when he won each of his six championships.Jordan established himself atop the NBA hierarchy, knocking off Converse icon Magic Johnson and the Los Angeles Lakers in his first NBA Finals. Jordan ushered in a new era in the NBA in an amplified shade of Bulls red -- dubbed "infrared" -- with a molded heel tab inspired by the rear spoiler on his Porsche.
Michael actually started influencing more design power over the process, and I was cool with that," Hatfield said. "He started feeling like his signature look shouldn't have a [toe] tip. He was wearing dress shoes at the time that had a cleaner toe and a molded toe."
Gone was the extra toe panel that defined each of his models to that point, while the heel tab was complemented by a taller, rubberized tongue that allowed for easier entry.
"We always say that if some things are similar from one year to the next, there should always be something that's radically different," Hatfield said.
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