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Second-hand trading platform cited luxury fresh air
In the eyes of the average person, luxury goods may be a 'can only be afar, a small amount of possession' of the object. However, a few days ago, a new way of playing luxury goods in van ring knock off the United States and other places is quite hot and attracts many Chinese buyers are highly concerned that it is the second-hand luxury goods trading quality assurance, ultra-low prices, the purchase of comfort, easy access and other factors, Attract consumer enthusiasm to participate in second-hand luxury goods market. Experts pointed out that China's second-hand luxury goods market prospects are very broad, many companies landing beach, this new game will be more popular among consumers, 'This purchase of luxury goods, is really another new attempt!' Fashion lady Wu very satisfied A recent attempt - in a well-known foreign second-hand luxury goods trading platform to buy luxury things have to look at a fashion magazine before talking about. When reading the magazine, Ms. Wu inadvertently attracted by the playful name of a fashion company - The RealReal - a US second-hand goods trading platform. After several studies, Miss Wu realized that the purchase of second-hand luxury goods is a very worthwhile attempt, and in the United States has been quite hot, so she decided to start a luxury on this platform to open The RealReal APP, Miss Wu Discover the shopping page is very simple, classification and guidance are very clear, in addition to the second-hand items, the other looks no different from the luxury one-stop shopping sites. Carefully selected, she fancy a Hermes bracelet, and carefully read the app on the bracelet for a specific introduction. 'Overall, the material, model are very satisfied, very well maintained, and the original price of 2,250 US dollars bracelet, now only 1325 US dollars!' She said because of direct mail inconvenient, Ms. Wu can only be sent to foreign goods Friend, please bring friends back. Even so, she still very happy after the next single, waiting for your favorite home Miss Wu told reporters that the purchase of second-hand luxury goods, in addition to cheaper prices, but also to meet the modern people are willing to accept the new psychological things. As for the existence of second-hand goods, ungrateful, Miss Wu said that as long as psychologically acceptable, usually used, second-hand luxury does not make people feel any discomfort, but also may be due to previous master's taste or have experienced Story and other reasons, making the object more attractive Data show that The RealReal was founded in June 2011, the founder and CEO Julie Wainwright start trading in the circle of second-hand luxury goods, steady development, so far the number of transactions on the site has exceeded 2 million The scope of business includes apparel, accessories, shoes, handbags, jewelry, and even furniture, artwork, tablecloths, decorative items and other household items. Recently, The RealReal announced that it has received 40 million U.S. dollars of E-round led by Greenspring Associates. As of now, The RealReal received a total of 123 million US dollars financing 'The RealReal guarantee that all used luxury goods are authentic, so we can safely buy and sell second-hand luxury, which is its most appealing to me.' Ms. Wu introduction , The site is to collect the goods after the seller to identify and take pictures, and then placed on the site, marked the current price, price, usage, size and other information are credible beachhead beach market
According to market research firm Bain Co. Bain, second-hand luxury market about 19 billion US dollars capacity, and the rapid growth. 'There are over $ 16 billion worth of excess clothing in only 80% of UK women's wardrobes.' Fanny Moizant, founder of Vestiaire de Copines, a second-hand luxury goods trading platform, has expressed immense appetite for second-hand luxury trading platforms, A handful of platforms stand out with their distinctive positioning and quality of service. For example, Thredup, a second-hand clothing platform, has raised $ 81 million in round E, while European-based Vestiaire Collective, which sells personal luxury, has $ 37 million in second-round financing of second-hand luxury goods in various forms. For example, a luxury auction is one of them. Last summer, Christie's, one of the world's leading art auction houses, held a handbag auction in Hong Kong. Many bags were dropped at high prices. Among them, a fuchsia crocodile diamond Hermès bag was valued at 1.72 million Hong Kong dollars 1.366 million yuan) a record high auction It is understood that in Japan and other countries, second-hand luxury consignment industry has been developing for more than 30 years, such as luxury appraisers appear such a supporting profession and some specialized industry associations to form a more mature Industry chain data show that the largest increase in luxury spending in 2015 was China (31%), followed by the United States (24%) and Europe (18%). Therefore, in recent years, many companies are committed to seizing the Chinese market. For example, in October last year, France's second-hand luxury goods trading platform InstantLuxe landed in the Chinese market. In addition to the main concept of 'clean up the closet', InstantLuxe also expressed the hope to promote the concept of 'real ladies without counterfeit goods'; low price is one of their major advantages in China and has more successful websites. For example, the earliest fish auction, which was founded in 2012, has become the largest online auction platform in China due to its superior purchasing power and technical stability. It includes a series of auctions of luxury goods and works of art. charm
Someone said that the success of these second-hand luxury trading platform, in fact, is in line with the current popular concept: shared economy. Car rental software Uber and rental accommodation software Airbnb is undoubtedly the typical representative of the shared economy. Experts point out that a truly shared economy must be a model for all parties to benefit from. Take the limousine service as an example. By reasonably allocating idle resources, the driver of a private car gets a material return from sharing, and users enjoy convenience and preferential treatment. Both parties can benefit and maximize their profit. 'Uber replica vca ring is a private car Use, we are the sale of idle luxury again, are the concept of sharing. 'A luxury goods trading person in charge said that in a shared economic atmosphere, more and more van cleef & arpels engagement ring knock off people will be idle items on the Internet, It is noteworthy that it is worth noting that the communiqué of the Fifth Plenary Session of the 18th CPC Central Committee clearly pointed out that 'developing a shared economy' is interpreted by industry insiders as a sign of the formal inclusion of the sharing economy in the party's and state's strategic plans. The government work report Will 'support the sharing of economic development' clear. Sharing economy is expected to provide new impetus to economic development and transformation However, in the view of professionals, unlike other 'shared' items, luxury goods are expensive and after all, there are still some problems to be solved. First of all, the issue of authenticity has always been the biggest problem for buyers. Can not deny that the second-hand luxury goods industry has been facing rampant fickle, mixed predicament, the trust system is still not perfect, lack of consumer confidence, which is to limit the development of the biggest bottleneck. Many companies therefore set up their own evaluation and guarantee system, hoping to stand out in the business accordingly. For example, The RealReal can be described as a direct hit consumer pain point, as the site name indicates, the company as a strong third party guarantee, emphasizing the sale of goods through their platform have been experts to ensure that genuine. Buyers and sellers are also based on the company's reputation trading transactions followed by the issue of hedge. Recently, a 'Jiucheng luxury goods are not hedge' argument aroused widespread discussion. Even if the means of maintenance continue to improve, many people are still worried about the current immature second-hand luxury market, liquidity has become a problem. However, with the rapid development of second-hand luxury goods market, the increasing number of participants and the gradual development of mobile channels, the problem can be solved well.
In the eyes of the average person, luxury goods may be a 'can only be afar, a small amount of possession' of the object. However, a few days ago, a new way of playing luxury goods in van ring knock off the United States and other places is quite hot and attracts many Chinese buyers are highly concerned that it is the second-hand luxury goods trading quality assurance, ultra-low prices, the purchase of comfort, easy access and other factors, Attract consumer enthusiasm to participate in second-hand luxury goods market. Experts pointed out that China's second-hand luxury goods market prospects are very broad, many companies landing beach, this new game will be more popular among consumers, 'This purchase of luxury goods, is really another new attempt!' Fashion lady Wu very satisfied A recent attempt - in a well-known foreign second-hand luxury goods trading platform to buy luxury things have to look at a fashion magazine before talking about. When reading the magazine, Ms. Wu inadvertently attracted by the playful name of a fashion company - The RealReal - a US second-hand goods trading platform. After several studies, Miss Wu realized that the purchase of second-hand luxury goods is a very worthwhile attempt, and in the United States has been quite hot, so she decided to start a luxury on this platform to open The RealReal APP, Miss Wu Discover the shopping page is very simple, classification and guidance are very clear, in addition to the second-hand items, the other looks no different from the luxury one-stop shopping sites. Carefully selected, she fancy a Hermes bracelet, and carefully read the app on the bracelet for a specific introduction. 'Overall, the material, model are very satisfied, very well maintained, and the original price of 2,250 US dollars bracelet, now only 1325 US dollars!' She said because of direct mail inconvenient, Ms. Wu can only be sent to foreign goods Friend, please bring friends back. Even so, she still very happy after the next single, waiting for your favorite home Miss Wu told reporters that the purchase of second-hand luxury goods, in addition to cheaper prices, but also to meet the modern people are willing to accept the new psychological things. As for the existence of second-hand goods, ungrateful, Miss Wu said that as long as psychologically acceptable, usually used, second-hand luxury does not make people feel any discomfort, but also may be due to previous master's taste or have experienced Story and other reasons, making the object more attractive Data show that The RealReal was founded in June 2011, the founder and CEO Julie Wainwright start trading in the circle of second-hand luxury goods, steady development, so far the number of transactions on the site has exceeded 2 million The scope of business includes apparel, accessories, shoes, handbags, jewelry, and even furniture, artwork, tablecloths, decorative items and other household items. Recently, The RealReal announced that it has received 40 million U.S. dollars of E-round led by Greenspring Associates. As of now, The RealReal received a total of 123 million US dollars financing 'The RealReal guarantee that all used luxury goods are authentic, so we can safely buy and sell second-hand luxury, which is its most appealing to me.' Ms. Wu introduction , The site is to collect the goods after the seller to identify and take pictures, and then placed on the site, marked the current price, price, usage, size and other information are credible beachhead beach market
According to market research firm Bain Co. Bain, second-hand luxury market about 19 billion US dollars capacity, and the rapid growth. 'There are over $ 16 billion worth of excess clothing in only 80% of UK women's wardrobes.' Fanny Moizant, founder of Vestiaire de Copines, a second-hand luxury goods trading platform, has expressed immense appetite for second-hand luxury trading platforms, A handful of platforms stand out with their distinctive positioning and quality of service. For example, Thredup, a second-hand clothing platform, has raised $ 81 million in round E, while European-based Vestiaire Collective, which sells personal luxury, has $ 37 million in second-round financing of second-hand luxury goods in various forms. For example, a luxury auction is one of them. Last summer, Christie's, one of the world's leading art auction houses, held a handbag auction in Hong Kong. Many bags were dropped at high prices. Among them, a fuchsia crocodile diamond Hermès bag was valued at 1.72 million Hong Kong dollars 1.366 million yuan) a record high auction It is understood that in Japan and other countries, second-hand luxury consignment industry has been developing for more than 30 years, such as luxury appraisers appear such a supporting profession and some specialized industry associations to form a more mature Industry chain data show that the largest increase in luxury spending in 2015 was China (31%), followed by the United States (24%) and Europe (18%). Therefore, in recent years, many companies are committed to seizing the Chinese market. For example, in October last year, France's second-hand luxury goods trading platform InstantLuxe landed in the Chinese market. In addition to the main concept of 'clean up the closet', InstantLuxe also expressed the hope to promote the concept of 'real ladies without counterfeit goods'; low price is one of their major advantages in China and has more successful websites. For example, the earliest fish auction, which was founded in 2012, has become the largest online auction platform in China due to its superior purchasing power and technical stability. It includes a series of auctions of luxury goods and works of art. charm
Someone said that the success of these second-hand luxury trading platform, in fact, is in line with the current popular concept: shared economy. Car rental software Uber and rental accommodation software Airbnb is undoubtedly the typical representative of the shared economy. Experts point out that a truly shared economy must be a model for all parties to benefit from. Take the limousine service as an example. By reasonably allocating idle resources, the driver of a private car gets a material return from sharing, and users enjoy convenience and preferential treatment. Both parties can benefit and maximize their profit. 'Uber replica vca ring is a private car Use, we are the sale of idle luxury again, are the concept of sharing. 'A luxury goods trading person in charge said that in a shared economic atmosphere, more and more van cleef & arpels engagement ring knock off people will be idle items on the Internet, It is noteworthy that it is worth noting that the communiqué of the Fifth Plenary Session of the 18th CPC Central Committee clearly pointed out that 'developing a shared economy' is interpreted by industry insiders as a sign of the formal inclusion of the sharing economy in the party's and state's strategic plans. The government work report Will 'support the sharing of economic development' clear. Sharing economy is expected to provide new impetus to economic development and transformation However, in the view of professionals, unlike other 'shared' items, luxury goods are expensive and after all, there are still some problems to be solved. First of all, the issue of authenticity has always been the biggest problem for buyers. Can not deny that the second-hand luxury goods industry has been facing rampant fickle, mixed predicament, the trust system is still not perfect, lack of consumer confidence, which is to limit the development of the biggest bottleneck. Many companies therefore set up their own evaluation and guarantee system, hoping to stand out in the business accordingly. For example, The RealReal can be described as a direct hit consumer pain point, as the site name indicates, the company as a strong third party guarantee, emphasizing the sale of goods through their platform have been experts to ensure that genuine. Buyers and sellers are also based on the company's reputation trading transactions followed by the issue of hedge. Recently, a 'Jiucheng luxury goods are not hedge' argument aroused widespread discussion. Even if the means of maintenance continue to improve, many people are still worried about the current immature second-hand luxury market, liquidity has become a problem. However, with the rapid development of second-hand luxury goods market, the increasing number of participants and the gradual development of mobile channels, the problem can be solved well.
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