Tesla Writes the Luxury Vehicle Story in Q2 2019 from freemexy's blog
Tesla headlined the luxury vehicle story again in the second quarter of 2019 in terms of shopping consideration, consumer perception and ultimately sales, according to the Kelley Blue Book Brand Watch ™ for luxury vehicles.To get more news about luxury car brands, you can visit shine news official website.
Kelley Blue Book Brand Watch is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces quarterly Brand Watch reports for non-luxury and luxury brands.
Tesla dominates
The Tesla Model 3 jumped to the No. 1 most-considered luxury model in Q2, up from No. 6 in Q1, according to Kelley Blue Book Brand Watch. For the first time, Tesla had two of its three models in the Top 15 most-shopped list. The Tesla Model S sedan ranked No. 8 on the most-shopped list; it was not in the Top 15 in Q1.Tesla was the sixth most-shopped luxury brand with 14% of luxury shoppers considering Tesla, according to the latest Brand Watch. In Q1, Tesla ranked 10th with 8% of luxury shoppers considering the brand. Tesla was surpassed only by BMW, Audi, Lexus and Mercedes-Benz, respectively, all of which have far more extensive product lines. It had about the same percentage of shopper consideration as Acura, also a brand with a larger line-up.
Tesla’s Q2 global deliveries, including those in China and Europe, set a new record of 92,500 vehicles. In the U.S., Tesla’s retail registrations in Q2 were 46,532, just shy of 10% share of the luxury market, edging ahead of Audi.
Tesla converted shopping consideration to sales with the Model 3 being the best-selling luxury car in America. For Tesla, the Model 3 accounted for 86% of its quarterly sales.
Meantime, sales of the flagship Model S, despite rising shopping consideration, only accounted for 7% of Tesla’s Q2 sales, the same share as the Model X. Both had Q2 sales of under 3,500 vehicles each. Tesla CEO Elon Musk said in Q2 that despite slumping U.S. sales of the brand’s oldest models, the Model S and Model X will not be redesigned beyond software updates.
Tesla was hit by some bad news in Q2, including service quality issues, vehicle fires, stock price fluctuations and poor financial results. Nevertheless, bad news didn’t dent its reputation. In fact, Tesla gained even more respect from consumers.
Tesla again dominated the list of most important factors for consumers in the latest Kelley Blue Book Brand Watch. Tesla captured seven first-place spots in the list of 12 most important factors for luxury shoppers. In addition, it climbed to second in safety and third in reputation. The only categories in which Tesla didn’t place in the top three spots were ruggedness, which is irrelevant to the brand, and affordability, which is only somewhat important for the more mainstream-priced Tesla Model 3.
Kelley Blue Book Brand Watch is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces quarterly Brand Watch reports for non-luxury and luxury brands.
Tesla dominates
The Tesla Model 3 jumped to the No. 1 most-considered luxury model in Q2, up from No. 6 in Q1, according to Kelley Blue Book Brand Watch. For the first time, Tesla had two of its three models in the Top 15 most-shopped list. The Tesla Model S sedan ranked No. 8 on the most-shopped list; it was not in the Top 15 in Q1.Tesla was the sixth most-shopped luxury brand with 14% of luxury shoppers considering Tesla, according to the latest Brand Watch. In Q1, Tesla ranked 10th with 8% of luxury shoppers considering the brand. Tesla was surpassed only by BMW, Audi, Lexus and Mercedes-Benz, respectively, all of which have far more extensive product lines. It had about the same percentage of shopper consideration as Acura, also a brand with a larger line-up.
Tesla’s Q2 global deliveries, including those in China and Europe, set a new record of 92,500 vehicles. In the U.S., Tesla’s retail registrations in Q2 were 46,532, just shy of 10% share of the luxury market, edging ahead of Audi.
Tesla converted shopping consideration to sales with the Model 3 being the best-selling luxury car in America. For Tesla, the Model 3 accounted for 86% of its quarterly sales.
Meantime, sales of the flagship Model S, despite rising shopping consideration, only accounted for 7% of Tesla’s Q2 sales, the same share as the Model X. Both had Q2 sales of under 3,500 vehicles each. Tesla CEO Elon Musk said in Q2 that despite slumping U.S. sales of the brand’s oldest models, the Model S and Model X will not be redesigned beyond software updates.
Tesla was hit by some bad news in Q2, including service quality issues, vehicle fires, stock price fluctuations and poor financial results. Nevertheless, bad news didn’t dent its reputation. In fact, Tesla gained even more respect from consumers.
Tesla again dominated the list of most important factors for consumers in the latest Kelley Blue Book Brand Watch. Tesla captured seven first-place spots in the list of 12 most important factors for luxury shoppers. In addition, it climbed to second in safety and third in reputation. The only categories in which Tesla didn’t place in the top three spots were ruggedness, which is irrelevant to the brand, and affordability, which is only somewhat important for the more mainstream-priced Tesla Model 3.
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