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When attracting new clients don?t only market and talk about your products or services. Connect with the needs of your clients and shift your marketing approach to focus on how your product or service meets their needs.

Last week someone asked me [url=http://www.columbusbluejacketsteamstore.com/adidas-gustav-nyquist-jersey]Gustav Nyquist Jersey[/url] , ?what?s the biggest mistake solo professionals and small business owners make in attracting new business??

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Another way to think about it is Economics 101: supply (productservice) and demand (needdesire).

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Let?s look at a hypothetical example of two people out marketing their services.

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Get the difference? The real need for the potential client isn?t bad communication or a lack of strategies; the real need is their frustration about bad communication. It?s their confusion. It?s the fear that their competition is beating them.

Consultant B immediately gets the attention of anyone in the room that has those feelings and issues. Here?s why:

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