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21 Questions to Ask Any List Service Before You Sign on With Them Marketing Articles | April 28 [url=http://www.cardinalsjerseys.com/mason-cole-jersey/]Cheap Mason Cole Jersey[/url] , 2005

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there [url=http://www.cardinalsjerseys.com/christian-kirk-jersey/]Cheap Christian Kirk Jersey[/url] , so here are some guidelines to help you choose one that's right for you.

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You'll need this if you want to publish an HTML newsletter. Otherwise you?ll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL.

2. Do they offer some type of ORIENTATION OR TUTORIAL?

If you're new to the game andor technologically challenged then you'll appreciate any type of help they offer for new clients.

3. What's their CUSTOMER SERVICE like?

Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you ?- if it's longer than 24 hours [url=http://www.cardinalsjerseys.com/patrick-peterson-jersey/]Cheap Patrick Peterson Jersey[/url] , definitely keep looking.

4. Do they NOTIFY list owners if there's a PROBLEM with their service?

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6. Do other BUSINESSES LIKE YOURS use their service?

If most of their clients are large corporations, small businesses like yours may not get the attention they deserve.

7. Is their interface EASY TO USE?

Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out.

8. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to?

Sometimes you?ll need to do this, so you'll want the answer to be "yes" ?- especially if you're moving over a list you've already collected.

9. Can you access SUBSCRIBER REPORTS?

How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue.

10. What appears in the "FROM" field when subscribers get your e-zine?

You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person.

11. What appears in the "TO" field when a subscriber gets your e-zine?

You want it to be the person?s name if possible. Along the same lines [url=http://www.cardinalsjerseys.com/chandler-jones-jersey/]Cheap Chandler Jones Jersey[/url] , some spam filters screen out e-mail that does not appear to be addressed to the individual person.

12. Who has ACCESS to their servers and your list?

Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes.

13. What happens if some addresses are UNDELIVERABLE?

These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes.

14. How do users SUBSCRIBE AND UNSUBSCRIBE?

Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security ? the user has to respond to a confirmation e-mail before she?s added to your list.) Is the process kept simple?

15. Can you customize your LIST SERVER DOCUMENTS?

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