Good on you – in addition to hopefully making a profit you’ll also be helping people to save money and improve their health.

But it’s a complex area, and the tips below could potentially save you a lot of time, money – and legal costs!

In this post we provide a guide for new sellers. For downloadable guides and wholesale prices, please visit our UK e-cig wholesale page.In the UK and the US you CAN NOT make claims that the Electronic Cigarette can help people stop smoking. Instead, you can say that smokers can switch from one form of smoking to another. And of course, they’ll be switching to a form which has no tobacco and which scientists estimate could be in the region of 99% safer than tobacco cigarettes.

In the UK you CAN say that e-cigarettes are safer than tobacco cigarettes (in fact, the UK government NUDGE unit has done just that) but in the US you are not currently allowed to make health claims. If you are in another country, you’ll need to check with your equivalent of Trading Standards about which claims you can make.There are numerous regulations surrounding the electronic cigarette – you can check a list of them here. Compliance is essential – Trading Standards can and have stripped non-compliant products off the shelves.Vape Starter Kit

If you are a small reseller, one option is to buy from an Electronic Cigarette Trade Association (see our interview with ECITA here) member. All members get their devices tested (often in the UK) and undergo twice yearly comprehensive audits to ensure they comply with all UK and EU regulations, and you’ll also be supporting the campaign to keep the e-cigarette legal. That’s not to say that you should automatically exclude a good company if it is not a member, but an ECITA logo is a good sign of compliance!
The problem with buying directly from China, without independent checking of the product and the contents, is that many e-cigarettes don’t comply with the regulations we have mentioned above. “Fake” compliance certificates are readily available, therefore you may also find that a product passes the Chinese ROHS approval but fails UK ROHS/NOHM approval , and also fails to comply with the many other regulations in place in the UK and Europe.. Reputable suppliers will be able to supply UK standard certification.
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