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setting prices fuel interest in classic metal

NEW YORK The buzz around record setting gold prices is reminding jewelry shoppers that gold is indeed a precious metal.

Yellow gold has never completely fallen out of favor with the fashion crowd, but over the past decade, the public took more of a shine to sterling silver and platinum. However, gold's fortunes had already started to turn when it hit $1,000 an ounce in March.

Even as gold prices come back down, jewelers expect it will remain an attractive accessory for those who want something not everyone can have. Demand for gold jewelry was up 22 percent in 2007 over the previous year, according to the World Gold copy cartier gold bracelet with screws Council.

"We like to think women buy jewelry because they love it, and design is our driving force, and we think it's what women respond to," said Jon King, senior vice president at Tiffany Co. "But there is a certain aspect of attraction that comes as a result of an increased awareness of the value of the fake cartier love screw bracelet material."

Adding to gold's luster is more creativity in design and technical processes that allow it to be shaped and shaded in new ways. Designer Paloma Picasso pairs gold with complementary stones such as green peridot and citrine, while Tiffany's Frank Gehry collection features a smoky black gold in addition to yellow, white and rose golds, all of which are shaded by the alloys in the metal.

Mixing metals, either different golds or gold with silver or platinum, was first popular at the turn of the 20th century, King said.

"A renaissance in gold is happening," said Duvall O'Steen, spokeswoman for the gold council, who added that gold has been embraced in home decor, beauty products, vodka and even cigars wrapped in gold leaf.

For now, the cost of gold jewelry hasn't kept pace with rising commodity prices. O'Steen said it will take three to six months for retailers to feel pressure to increase their prices, since jewelry is typically ordered several months ahead of time. retailers have signed on to a No Dirty Gold campaign by Oxfam America and the advocacy group Earthworks to reform mining practices that are bad for workers and the environment. Tiffany, for example, says it traces its gold from the source and throughout the jewelry making process.

Vintage or recycled gold is one option recommended by the campaign, but it might look different from modern gold. Over the past two years, the trend has moved away from 14 and 18 karat gold toward 20 or 22 karats, O'Steen said. The result is pieces with a richer color and the potential for high shine.

There's also a keen interest in texture, which is often accomplished with laser etching, and the more affordable mix of gold and ceramics, such as an open link bracelet with every third link made of a ceramic material.

O'Steen predicts that if the economy continues to sour, shoppers will turn to the classics, including cuff bracelets or necklaces with heart or cross motifs. These also were big in the 1970s the last time gold was at a premium in fake cartier gold bracelet with screws cost and popularity.

During the '70s fake cartier bracelet screwdriver gold boom, people tended to sell off their jewelry for scrap, so any piece that survived became that much more valuable. "There is always a market for gold, especially old Victorian pieces," said Robbin Mullin, owner of Antiques Anonymous in Washington.

Gold also ruled when it came to engagement and wedding jewelry, said Jennifer Hicks, publisher of Elegant Bride and Modern Bride magazines. Over time, though, platinum became the standard. It still is.

Gold is making a slow comeback, but Hicks said that's because of ever evolving tastes, not price. Gold was considered flashy 10 years ago; now it's become more sophisticated.

At luxury jeweler Cartier, some of the most popular gold designs can withstand "trends," said Frederic de Narp, president and chief executive of Cartier North America. The gold Trinity ring, created from three interlocking rings, has been sold for more than 80 years.
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