HELLO, Joe Jonas! wholesale bikinis The singer looks beyond hot, all while showing off Guess new underwear line, Hero, and reminding us that Nick Jonas isnt the only hottie in the famous family!

Sure, were used to seeing Nick Jonas, top lingerie websites 24, strip down and show off in his underwear, but his big bro is serving up some serious sexy competition! Joe Jonas, 27, is the latest star of Guess Hero campaign and he looks toned and chiseled to perfection in the beyond sexy shoot, which also features Guess gal Charlotte McKinney.

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The campaign plus size babydoll sleepwear shows off the first Hero mens underwear line, and we couldnt think of a better guy to show it off. In fact, Joe is the first man to ever star in an underwear campaign for the brand. “I am very excited to have Joe Jonas on-board as the newest face of GUESS. Joe is a cool and charismatic young man who embodies all of the characteristics of GUESS’ DNA – sexy, young and adventurous”, Paul Marciano, Chief Creative Officer & Executive Chairman of the board, said. “This is the first time in GUESS’ history that the brand has commissioned a male star to be in our underwear advertising campaign, and I am looking forward to watching our new GUESS Man shine in the spotlight.”

Joe is beyond honored for the opportunity! “It feels great to be chosen by Paul Marciano as the male global ambassador for the new Guess Underwear campaign with a focus on the GUESS man. I am excited to be part of this amazing experience and to be able to represent the brand’s image,” he said.

What do you think of Joes new gig? Are you so excited that hes the face, (and bod!), of the shoot? Check out the sexy pics above and let us know.