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Inside the new NorthPark jewelry store with a 'nothing but Rolex' shop
Richard Eiseman Jr. and his mother, Louise, are winding up the golden anniversary year of their family jewelry business with a rebirth in mind.
Earlier this month, the Eisemans unveiled their redesigned jewelry salon at the most coveted corner of NorthPark Center across from Neiman Marcus and anchoring the fine jewelry row of Tiffany Co., Cartier, David Yurman and Bulgari.
"It took us two years to get this salon and the Rolex space done,replica rolex lady day date," Richard says, giving a tour of the "new" Eiseman Jewels. "This has been a huge undertaking. A lot of businesses when they have a viable physical environment will just roll with it, and it becomes a little tired."
The challenge was to re energize the space to attract a younger generation without turning off the more mature clients who have made Eiseman one of the most respected independent jewelry stores in America,fake rolex daytona 1992.
"We achieved that on a grand scale," the 55 year old president says. "Our existing clients tell us they love it and feel comfortable here. It's so light and airy. Our traffic has increased dramatically because of the openness."
In addition to the central salon, the 5,000 square foot store also has a bridal boutique, a private viewing room and a shop within a shop that sells nothing but Rolexes.
Just as important as customer acceptance is Richard's belief that his father, Dick Eiseman, who died of Parkinson's disease in 1996, would be happy with the facelift.
"He'd be thrilled, because it doesn't look like a commercial jewelry store. It has a lot of charm."
In the fall of 1963, Louise and Dick opened Richard D. Eiseman's Jewels at Titche Goettinger in downtown Dallas. Their leased department had 10 4 foot merchandise showcases and sales of less than a half million dollars its first year. Every sale was handwritten into a ledger book.
The couple moved to the new Titche's at NorthPark Center when Dallas' ritzy shopping mecca opened two years later.
"We've been here since Ray and Patsy [Nasher] opened the doors," Louise says, pointing out that she's the last original lease signer because Neiman Marcus has changed ownership several times.
Eiseman's sales will be between $30 million and $40 million this year, says Richard, depending on how many rare white and colored diamonds are sold. One pair of blue diamond earrings could push that needle by $2.5 million.
"They belong in the Smithsonian," he says.
Most independents sell expensive rocks on consignment. Eiseman owns its gems,rolex oyster perpetual day date replica.
Success, though, started with a more modest pair of pav diamond earrings in 1963.
Attention to detailWhen the Eisemans went to New York to stock their first store, a well known wholesaler talked them into paying $3,500 for one pair of earrings, which was a huge chunk of their allotted inventory dollars.
"We were staying with Dick's mother in New York. We got back to her apartment, I was so nervous, I threw up," Louise recalls. "I said, 'How can we spend that much money on one piece of jewelry? We'll have to sell it for $5,000.' We did. And that was that."
Richard started working at the NorthPark store when he was 13. The first thing his dad made him do was get a manicure.
"Dad had the utmost level of taste. Here is a man who paid intense attention to detail. He passed that along to me," Richard says.
His dad also taught Richard that his last name was Eiseman, but that didn't afford him any special privileges.
"I grew up running the packages up to get gift wrapped, cleaning the bathroom and taking the trash out, and driving furniture in a Ryder rent a truck," he says.
Pitching inHe's referring to a trip he made in 1980.
At the time, the Eisemans had 15 stores inside other stores,replica rolex oyster date, stretching from Houston to Oklahoma City.
The Eisemans were hosting a charity event at a country club in Oklahoma City and Dick decided to show off the jewelry in a breakfront borrowed from Manheim Antiques in the Dallas Design District.
He roped Richard, who was still in college, and a Dallas store employee into loading the massive piece of furniture into a Ryder rental truck and driving it to Oklahoma.
"It's a 2 1/2 hour drive," Richard says. "But the truck had a governor on it, so it wouldn't go over 50.
"We pull up to the country club after five hours without air conditioning, and right in front of us, Dick and Louise Eiseman get out of a stretch white limo with cocktails in their hands."
Despite that moment of grandeur, Richard says his parents never asked him to do anything that they wouldn't do. And Richard and Louise teach every employee to treat anyone who steps into the shop with respect.
That didn't happen several decades ago when a teenager in shorts and a polo shirt came into the store in Titche's to pick out a watch for his 16th birthday and was snubbed by the person behind the counter.
Richard Eiseman Jr. and his mother, Louise, are winding up the golden anniversary year of their family jewelry business with a rebirth in mind.
Earlier this month, the Eisemans unveiled their redesigned jewelry salon at the most coveted corner of NorthPark Center across from Neiman Marcus and anchoring the fine jewelry row of Tiffany Co., Cartier, David Yurman and Bulgari.
"It took us two years to get this salon and the Rolex space done,replica rolex lady day date," Richard says, giving a tour of the "new" Eiseman Jewels. "This has been a huge undertaking. A lot of businesses when they have a viable physical environment will just roll with it, and it becomes a little tired."
The challenge was to re energize the space to attract a younger generation without turning off the more mature clients who have made Eiseman one of the most respected independent jewelry stores in America,fake rolex daytona 1992.
"We achieved that on a grand scale," the 55 year old president says. "Our existing clients tell us they love it and feel comfortable here. It's so light and airy. Our traffic has increased dramatically because of the openness."
In addition to the central salon, the 5,000 square foot store also has a bridal boutique, a private viewing room and a shop within a shop that sells nothing but Rolexes.
Just as important as customer acceptance is Richard's belief that his father, Dick Eiseman, who died of Parkinson's disease in 1996, would be happy with the facelift.
"He'd be thrilled, because it doesn't look like a commercial jewelry store. It has a lot of charm."
In the fall of 1963, Louise and Dick opened Richard D. Eiseman's Jewels at Titche Goettinger in downtown Dallas. Their leased department had 10 4 foot merchandise showcases and sales of less than a half million dollars its first year. Every sale was handwritten into a ledger book.
The couple moved to the new Titche's at NorthPark Center when Dallas' ritzy shopping mecca opened two years later.
"We've been here since Ray and Patsy [Nasher] opened the doors," Louise says, pointing out that she's the last original lease signer because Neiman Marcus has changed ownership several times.
Eiseman's sales will be between $30 million and $40 million this year, says Richard, depending on how many rare white and colored diamonds are sold. One pair of blue diamond earrings could push that needle by $2.5 million.
"They belong in the Smithsonian," he says.
Most independents sell expensive rocks on consignment. Eiseman owns its gems,rolex oyster perpetual day date replica.
Success, though, started with a more modest pair of pav diamond earrings in 1963.
Attention to detailWhen the Eisemans went to New York to stock their first store, a well known wholesaler talked them into paying $3,500 for one pair of earrings, which was a huge chunk of their allotted inventory dollars.
"We were staying with Dick's mother in New York. We got back to her apartment, I was so nervous, I threw up," Louise recalls. "I said, 'How can we spend that much money on one piece of jewelry? We'll have to sell it for $5,000.' We did. And that was that."
Richard started working at the NorthPark store when he was 13. The first thing his dad made him do was get a manicure.
"Dad had the utmost level of taste. Here is a man who paid intense attention to detail. He passed that along to me," Richard says.
His dad also taught Richard that his last name was Eiseman, but that didn't afford him any special privileges.
"I grew up running the packages up to get gift wrapped, cleaning the bathroom and taking the trash out, and driving furniture in a Ryder rent a truck," he says.
Pitching inHe's referring to a trip he made in 1980.
At the time, the Eisemans had 15 stores inside other stores,replica rolex oyster date, stretching from Houston to Oklahoma City.
The Eisemans were hosting a charity event at a country club in Oklahoma City and Dick decided to show off the jewelry in a breakfront borrowed from Manheim Antiques in the Dallas Design District.
He roped Richard, who was still in college, and a Dallas store employee into loading the massive piece of furniture into a Ryder rental truck and driving it to Oklahoma.
"It's a 2 1/2 hour drive," Richard says. "But the truck had a governor on it, so it wouldn't go over 50.
"We pull up to the country club after five hours without air conditioning, and right in front of us, Dick and Louise Eiseman get out of a stretch white limo with cocktails in their hands."
Despite that moment of grandeur, Richard says his parents never asked him to do anything that they wouldn't do. And Richard and Louise teach every employee to treat anyone who steps into the shop with respect.
That didn't happen several decades ago when a teenager in shorts and a polo shirt came into the store in Titche's to pick out a watch for his 16th birthday and was snubbed by the person behind the counter.
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