Internet Has Become the Way of Life from discovermediagroups's blog
If 2000 was the year that started the internet revolution, it is 2020 that has become the watershed moment in the history of online. Internet has become the bread and butter of all businesses. In one or the other way all the businesses are being run or managed by the power of the internet. Today, ecommerce has become the most important form of commerce. Amazon, the largest ecommerce giant in the world runs its business through internet Hospital executives list. Amazon has enabled millions of business scale and grow. Similarly, many other companies also use the internet and leverage its power to scale their businesses.
Birth
& Growth of Digital Marketing
During the
later part of the first decade in 2008s & 2010, the birth of social media
and massive proliferation of the email and other forms of communication
channels, businesses started to use the power of internet to reach the people
at a relatively lower cost. This period of time was called as the time of “e-marketing”. However, in the next 5 years, digital
marketing has grown to a very large extend and today digital marketing is the ubiquitous
marketing technique. Any company that fails to exploit the digital channel will
end up behind all its competitors and simply go out of business.
If you are
not present on social media, people are being separated from you. Similarly, if
you don’t have a mailing list of customers, you are not going to scale your
business. An email list is a potent and powerful tool for every marketer. It
takes you and your product or service directly to the pockets of the customer.
With the almost universal reach of smart phones, email marketing has become the
best marketing channel with a conversion rate of almost 15%. The percentage of
conversion can be higher in certain niche industries.
Power of
Mailing List
Imagine you
are medical product manufacturer. Now compute the cost of employing people to
book a meeting with the doctor or a physician who would be interested in your
product. Similarly, another staff should go to perform the demo of the product.
One salesperson have to sell the deal and finally a service personnel should
explain the working and functioning of the product. This is not an easy task.
All these can happen only when you get to meet the doctor and convince that you
have a powerful product that can simplify his job and make it easier for the
patients to get cured. However, as the whole industry knows, it is not an easy
job. At the same time, think that you can reach the doctor with a click of a mouse
and the doctor can also book the appointment with the click of another button. This
is what the email marketing enables. When you send the marketing mail of your
company, the doctor get notified of the mail and she can reply at her
convenience. This is why email marketing is getting famous in all industries.
Why You
Need a Mailing List
The Wall