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Niche Media Founder and Former CEO Jason Binn Builds Dream Team for DU JOUR Magazine

NEW YORK, April 12, 2012 /PRNewswire/ pink gold cartier love bracelet Jason Binn, founder and former CEO of Niche Media, the leading publisher of luxury magazines nationwide including Gotham, Ocean Drive, Hamptons, Los Angeles Confidential, Aspen Peak, Michigan Avenue, and Capitol File, announces his leadership team of top industry talent in editorial, publishing, and technology to launch his latest venture DU JOUR in Fall 2012.

On the editorial side, Keith Pollock and Nicole Vecchiarelli will serve as Co Editors in Chief, overseeing both and digital content. After moving to Brant publishing group to launch websites for publications including Interview and Art in America, he returned to Elle in 2010 in a bigger role, preparing the site for the merger between Hachette Filipacchi Media and Hearst Corp., and presiding over the launch of the first ever fashion magazine iPad app.

Nicole Vecchiarelli comes to DU JOUR from InStyle magazine, where she was Senior Editor, reporting directly to Editor in Chief Ariel Foxman. In her leadership role there, Nicole helped grow the publication's strategic relationship with the entertainment community and instituted best practices for leveraging the magazine's print content online. Vecchiarelli previously spent ten years at Conde Nast as Entertainment Director at Teen Vogue and Details.

According to Binn, "Keith and Nicole will raise the bar for style and sensibility in this industry, helping to redefine what a modern on and offline magazine can be, and inspiring an audience that is second to none. I am excited to have them as partners and to leverage their skills, experience, and long standing success record to bring my partners' and my year long vision to life."

On the publishing side, Alan Katz has been named Chief Revenue Officer. Katz rose to fame as Publisher of New York Magazine in 1999, generating a record high of over $100 million in revenue annually prior to his departure. He then became founding Publisher of Cargo, whose premiere issue was replica cartier bracelet the largest men's launch in history, and exceeded Conde Nast's launch plan by 67%. A seasoned media executive, Katz also served as VP/Publisher of Vanity Fair and Group Publisher of Interview, Art in America, and Antiques.

Working side by side with him will be VP of Sales Cynthia Lewis. exceptional knowledge and understanding of the luxury, fashion/beauty, and retail industries was honed over 12 years at Hearst, where she served as founding Associate Publisher and then VP/Publisher of Marie Claire, consistently delivering year over year revenue served as of Harper's Bazaar, and later launched SHOP etc. recently, she founded Create Lucrative Relationships (CLR), developed strategic sales and marketing programs to grow online and print revenues for clients including First Comes Fashion, The Daily Front Row, and Bergdorf Goodman. starting CLR she served as of Latina Media Ventures (LMV), an exclusive multi media company targeting bicultural Hispanic females, a group that represents the largest subset of the fastest growing segment of the US population.

In addition, Max McDonnell will serve as Associate VP of Product Development.

Working under Jason Binn as CEO/Publisher, this highly talented senior leadership team will lead the launch of DU JOUR, noteworthy for its unique hybrid approach. As a national magazine with targeted local content, DU JOUR will seamlessly connect digital and print media, bridging the gap between content and commerce. DU JOUR will be an ABC audited, monthly digital publication reaching over three million of the most affluent consumers, coupled with a quarterly, oversized, glossy print magazine with 250,000 print copies available by subscription and an additional 15,000 copies prominently displayed at premium newsstands throughout DU JOUR markets.

DU JOUR will focus on the top US markets, including New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas, and San Francisco, where roughly 80% of the sales of all luxury products and services are located, in addition to seasonal regions, like the Hamptons, Aspen, and Sun Valley. Editorial will cover the worlds of fashion, travel, fine dining, gourmet, beauty, night life, jewelry, accessories, watches, art, entertainment, business, culture, home, real estate, entertaining, health, spirits, beverages, technology, finance, sports, and politics ultimately shaping the lifestyle that ties these categories together.

The magazine will target transactional readers who also meet five of the seven following qualifiers: Average net worth of $5 million+; liquid assets over $1 million; average home values in excess of $1.5 million; average income in excess of $250,000; annual offline transactional luxury purchases of $100,000+; $10,000+ online high end purchases annually; annual philanthropic donations over $10,000. No longer at Niche, Binn has expanded into new areas, partnering with some of the most creative and inspired entrepreneurs of the day. In August of 2010 he was appointed Chief Advisor to the CEO and Founder gold bracelet cartier imitation of Gilt Groupe, Kevin Ryan. Binn was awarded Ernst Young's "Entrepreneur of the Year" award, inducted into the American Advertising Federation's "Advertising Hall of Achievement," and featured in Crain's "40 Under 40" list of successful entrepreneurs. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal products; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. Cohen is the founder and owner of Hudson News, the largest airport newsstand operator in the country and gold cartier love bracelet buy the leading travel retailer in North America. 2008, Cohen and private equity firm Advent International merged Hudson News with Dufry AG of Basel, Switzerland, one of the largest airport duty free operators in the world. Cohen now serves on the Board of Directors and is one of the company's largest shareholders. Hudson News brand is currently represented in 11 countries throughout the world, and the combined Dufry/Hudson entity comprises over 1,160 stores in 45 countries and 160 airports and terminals. duty free stores carry some of the most prestigious brands in the world, including Cartier, Bulgari, Absolut, Estee Lauder, Chanel, Ralph Lauren, Hermes, Sony, and many others.
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