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The best timepieces under one roof

FROM avant garde watches to luxury mobile phones, the ongoing Art Of Time is chock full of surprises.

If you haven made a trip to the exhibition yet, what are you waiting for?

Organised by Malaysian owned regional luxury watch retailer Swiss Watch Gallery (SWG), the showcase which ends on Oct 13 is held at Pavilion Kuala Lumpur.

Featured brands this year are Cartier, Graham, IWC Schaffhausen, Jaeger LeCoultre, Piaget, Tag Heuer, Tudor, Ulysse Nardin, Zenith and Vertu, the ultimate in luxury phones.

Here, bigwigs of the participating watch brands have their say.

It is our honour to be part of SWG third luxury watch exhibition, as it presents the most comprehensive collection of the world best and most desirable brands under one roof. It also gives us great pleasure to be working with our esteemed retail partner, the Valiram Group.

The key IWC Schaffhausen pieces at the exhibition include the Ingenieur Automatic AMG Black Series Ceramic from our Ingenieur 2013 collection, the Portuguese Hand wound Eight Days, the Portofino Hand wound Big Date, and our most exquisite watch, the Portuguese Grande Complication in rose gold.

For us, Malaysia is particularly unique, as it is the market with the biggest share of local clientele in the entire South East Asia region.

Malaysians are discerning with their watch know how, and have an excellent grasp of knowledge of our brand and its values. Furthermore, it holds great opportunity for tourism driven commerce, which is an important part of our strategic approach. This makes Malaysia an excellent base from which we can further expand the domestic market. Edouard d managing director, IWC, South East Asia

One of the key pieces is definitely the Piaget Emperador Coussin Tourbillon Exceptional Piece; this is making its first appearance in Malaysia. The calibre used in this timepiece is the first Piaget ultra thin automatic tourbillon movement with a thickness of only 5.55mm.

The Art Of Time is the first Piaget exhibition in Malaysia. It is a presentation of the brand and its new partnership with SWG, showing the most exquisite timepieces manufactured in Switzerland by Piaget in house watchmakers and craftsmen.

The Malaysian customer is a modern, refined and highly demanding one. I believe Piaget products are very close to their expectations. Eduardo Tartalo, general manager, Piaget South East Asia

One of the key pieces Vertu is presenting at the exhibition is the limited edition Vertu Ti Ferrari reflecting the sweeping rear curves of the Ferrari F12berlinetta. We are delighted to once again partner with Ferrari an iconic brand that shares our passion for design, craftsmanship and performance.

With the Vertu Ti Ferrari, we have created a new mobile phone that embodies these values perfectly. We continue our ongoing commitment to offer our customers an intriguing insight into the exciting world of Ferrari. Massimiliano Pogliani, Vertu CEO

We see Art Of cartier gold plated love bracelet Time as a great opportunity given by our partner to meet customers in a dedicated place. It also where we can meet new potential customers who are not yet into timepieces. Those customers are not necessarily aware of all the technology and craftsmanship involved in Tag Heuer watches. They usually do not go to watch and jewellery boutiques. Here, we can meet them, present them the brand and our most exciting pieces.

This year, we celebrate 50 years of the Carrera collection, an icon born in 1964 thanks to Jack Heuer genius with a spectacular chronograph. It is inspired by the two part construction Heuer stop watches that he once used on pro racing circuits around the world.

The technical details are all leading edge, with elements borrowed from Vodafone McLaren Mercedes Formula 1 team and aeronautics: black titanium carbide steel bezel, hand brushed and polished to a high sheen; polished, fine brushed and sandblasted steel and titanium cage; tachymetre and pulsometre on the dial.

The innovative asymmetrical case design is based on the Carrera Mikrogirder slightly rising at an angle at the top, where the crown and chronograph pushers are located.

Jack Heuer coat of cartier love braclet replica arms and signature decorate the smoked sapphire caseback, through which the 39 jewel Calibre 1887 movement can be seen. In every way, it a stunning tribute cartier love bracelet 18k yellow gold to the singular vision of a pioneer in technology and design.

In Malaysia, consumers are demonstrating a growing interest for watches. They are now looking for more refined and exclusive pieces, while seeking more watch making content. The growing appetite for automatic pieces and manufacture movements is very promising for the future.

Buying a Swiss luxury watch is buying a unique mix of craftsmanship, design and technology that you are going to enjoy for many gold plated cartier love bracelet years. Tag Heuer is eager to transmit our passion for watch making to many more customers and share with them our fascinating history and the DNA which inspire our collections. Christophe Legaie, Chief Operating Officer, LVMH Watch Jewellery Malaysia

THE Art Of Time is held at Pavilion Kuala Lumpur until Oct 13. Lifestyle partners include Tourism Malaysia, BMW, The Star, Glen Grant, Etihad, InterContinental Hotels, Maybank and HappeNings.
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