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Searching for a human face to capitalism

Unfortunately the wealthy Lynn Fritz is.

He may own a plush house in the plushest part of San Francisco. He may have built up his family firm into a multinational sold to UPS, the delivery firm, for $500m.

Mr Fritz's fortune came from turning transportation of goods from a 20 partner trial shipping firm, documentation agency, customs assistant imitation cartier bracelet screwdriver into, for the client, a one stage process.

"That was highly innovative in the 1970s", he explains.

And also profitable enough to turn a firm with 20 30 staff into a giant employing 10,000 people in 120 countries, and clients including Sears, Nokia and oil firm Halliburton.

Now his institute is tackling the same kind of fragmentation in charity logistics. With the help of the International Federation of the Red Cross, he is developing software to support the delivery of humanitarian aid.

"There seems to be nothing written about it," he says.

"Every charity seems to have their own system. And some are more efficient than others it is a very difficult process."

And Mr Fritz's tale of generosity is only one among many at the gathering of leaders at the World Economic Forum's cartier love pink gold bracelet fake annual summit in Davos, an event which is, in some ways, a Woodstock for the Wealthy.

(Ask for the time, and it will be read to you from something branded Cartier or suchlike.)

I met Pere Roquet, president of Andorra's Caixa Bank, who has funded a factory in the Peruvian Andes, and a hospital boat to serve islands in the Ganges delta.

I met George Soros who has spent more than 20 years giving away his fortune. From the 1980s, when he engorged Hungary with free photocopiers to help pro democracy campaigners escape censorship, to current fake Cartier bracelets efforts to encourage banks to lend to the poor.

(He even agrees with the principle of the Tobin copy cartier Love bracelet Tax, words more usually mouthed by left wingers, and which would impose a sort of VAT on foreign exchange transactions.)

I saw Bill Gates, the world's richest man, announce through that crooked smile that his foundation was throwing $200m at solving the world's greatest medical challenges.

But while US Health Secretary Tommy Thompson may have fawned something about Mr Gates being the greatest person who ever lived, few others seem to be able to see the halo.

Indeed, during the anti globalisation rally on Saturday, his name featured almost as high on the protesters' list of the damned (somewhere behind George Bush and Donald Rumsfeld) as it does in the Forbes global rich list (first).

Of people I asked at Davos, most cited the afore mentioned envy, some blamed poor publicity of charitable initiatives. Others said that, even if the publicity was right, the media was not interested.

"It's the age old problem," said one US executive.

"Good news is no news. It just is not as interesting."

Indeed, if you have got this far in a piece about the noble rich, you are either bored or Lynn Fritz.

Mr Fritz himself cites the issue of trust, as fostered by one to one contact.

"You don't build trust by being that kind of Charlie figure, as in Charlie's Angels. You know, the TV show," he says, showing his age.

"You build it through face to face contact.

"Take the Peace Corp. These volunteers actually help people on the ground. Those being helped can meet the volunteers face to face and that does build trust.
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