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unexpectedly collectable

It's fair to say that on paper, SevenFriday would be an unlikely candidate either for these columns or for the attention of anyone who even suspects that they might be watch collector. Mass market mechanical movements from Miyota, 800 prices, simple materials and a lack of any pretence at craftsmanship or heritage do not normally feature on the ingredient list for a luxury brand.

Nevertheless,copy tank watch womens, the first SevenFriday I saw was at a watch dinner where the other watches that weren't Roger Smiths included a George Daniels, two Patek Philippe complications and various Rolex watches. Everyone there was interested and wanted to know more and SevenFriday has gained a cult following among otherwise serious collectors. So what is it that has caught the eye of so many collectors whose thoughts are more usually focused on the fine and the rare?

Part of the answer is simply a combination of genuinely good value and a price that is high enough to be taken seriously, but low enough for collectors used to spending 50,fake cartier tank watch sale,000 on a chronograph to treat as impulse buy territory (one collector I spoke to told me that buying a SevenFriday was a bit of fun between more serious acquisitions).

The value element is achieved by keeping production in China using Miyota movements and cases and dials from the handful of high quality producers there that SevenFriday founder,copy cartier mens tank watch price, Daniel Niederer, came into contact with during a decade distributing watches in the Far East (it's a commonplace that several Swiss brands use Chinese made components within the limits allowed by the Swiss Made rules).

Clearly, though,cartier tank watches for sale, value and price are only part of the story, necessary, but not sufficient. Niederer's genius is to be a collector himself and understand exactly what appeals in the likes of Urwerk or Christophe Claret. The watch design touches all sorts of buttons for the contemporary collector: the oversize 47mm case that has a touch of the Heuer Monza about it, the semi skeletonised, stepped dial (Cartier, Audemars Piguet, Roger Dubuis etc), the discs in place of hands (Urwerk again), but brings those elements together with something less expected bright colours and rubber details (though you might derive those details from Bulgari and others). SevenFriday designs have something of those compendiums of quotes you find at the bookshop, though put together with a genuine sureness of touch that comes from a real knowledge of watchmaking.

There's a similarity with the Ice watch "plastic Submariner" fad of a few years ago, but with more depth and longevity these are watches that you can risk on the beach, but carry more watch cred back on dry land. Niederer has also understood that even fun watches should observe the protocols of proper marketing by ensuring that they're placed in the right context you won't find SevenFriday's in the duty free catalogue on your budget flight (not yet anyway).

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