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Meet the people who drive the Indian luxury market

Tikka Shatrujit Singh's great grandfather, Jagatjit Singh, the Maharaja of Kapurthala in Punjab, was a Francophile and an avid traveller. He owned over 60 large trunks that would hold his clothes and paraphernalia swords, turbans, suits and shoes, and elaborate traditional dresses.

Some of these were small van cleef necklace fake steamer trunks which could be turned into wardrobes when on a ship. Now his great grandson's job has something to do with those trunks; he is the chief representative of Louis Vuitton in India and advisor to its chairman, Yves Carcelle.

As the Indian face of Louis Vuitton, Tikka Shatrujit Singh has no choice but to exude luxury. He is dressed for our meeting in a crisp dark suit and a Louis Vuitton watch. There's a Cartier tiara on the Maharaja's turban. In the next room hangs a portrait of Singh's grandmother, Maharani Brinda Devi of Kangra; she has a Cartier necklace around her neck.

Singh is one of the small tribe of Indian luxury merchants their numbers don't add up to more than a dozen. These people help luxury brands connect and sell to well heeled Indians.

Before Independence, the Maharajas were huge patrons of luxury brands like Cartier, Van Cleef Arpels, Mauboussin, Jaeger LeCoultre, Louis Vuitton and Rolls Royce.

Legend has it that Bhupinder Singh, the Maharaja of Patiala, was so incensed with Rolls Royce in the 1930s that he converted his fleet of Rolls Royce cars into garbage trucks!

For almost 50 years after Independence, socialist India cut all ties with luxury. It's only in the last few years that the romance between India and luxury has been van cleef four leaf clover necklace fake rekindled. And it is upon Singh and the others to make the match happen.

It's a closed club. No real estate developer or retailer who may have made serious money recently can get into luxury. The domain is reserved for those who are exposed to these brands and understand their finer aspects.

Kalyani Chawla of Christian Dior, for example, comes from a family of industrialists. Along with her mother, Alakananda Saha, she has been an avid art collector. Her farmhouse in south Delhi has Jamini Roys, a Souza and a Tagore all in one room.

Chawla calls the wall with the Jamini Roys a "national treasure". She has exported stuff to brands like Zara, Harrods and Jimmy Choo for 14 years (she shut her export business one and a half years ago).

And her ex husband van cleef and arpels black clover necklace fake is Vishal Chawla of Ravissant; this gave her insights into the world of luxury retail. "This job is so me," she says. "Most of the VIP clients in Delhi are my friends."

Chawla was initially reluctant to work for Dior but changed her mind when she saw John Galliano, then the chief Dior stylist, at work in Paris.

Sitting in a members only club of a Delhi 5 star hotel overlooking the swimming pool, Ankur Bhatia of the Bird group, which has under its wings BMW, Porsche Design, Bally and German luxury shirt maker van Laack, was also born with a silver spoon.

His family has been in the aviation business for long. "We do everything except fly planes," he says. Exposure to luxury came at a young age. "You see my glasses? These are from Porsche Design. I have been wearing Porsche Design glasses for about 20 years now."

Dilip Doshi, former cricketer and now counted among the pioneers of luxury in India, handled Canali, Burberry, Wedgwood, Baccarat and Girard Perregaux.

And then gave them all up for Montblanc which, apart from pens, also offers leather goods, watches, jewellery and cuff links. It was a connection forged in childhood when his uncle gave him a Montblanc pen which he treasured for 15 years and was dismayed to lose.

Ashish Chordia, who has brought to India Ducati, Ferrari, Maserati, Porsche, Van Cleef Arpels and Fendi, too comes from a business background and was exposed to the world of luxury at a young age.

The only outsider in the pack is Sanjay Kapoor of Genesis Luxury which represents Canali, Tumi, Bottega Veneta, Etro, Paul Smith, Jimmy Choo and Burberry in the country. Kapoor gave up his "secure" Citibank job when he was in his early 20s, much to the concern of his family which had never produced entrepreneurs.

As the India reps, these people have to live their brands. Chawla wears Dior when she knows she will be photographed, though she says "nobody will sue me if I were to wear anything else".

When we meet, she is dressed in a powder pink Dior jacket and black pencil heels, though her shirt, she reveals, is Zara.

Bhatia on weekdays prefers to wear Bally shoes and van Laack shirts. When we meet on a Saturday, he is casually dressed in denims, sneakers and a woolen pullover.

"Working days are different," he says. Kapoor too swears by the brands he represents. "I love wearing Canali. I also like Etro shirts for evening wear, and Burberry trenches, especially when I travel overseas into the colder climates."

So how do they spend the day? Singh often takes key patrons, celebrities and friends to the Louis Vuitton workshop in Paris. "They get alhambra clover necklace fake completely converted and can understand and appreciate the brand better."

The Wall

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