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Savvy Buyers Like Their Diamonds Simple
With one arm wrapped around his shy bride to be, Rudy Rodriguez, 24, of Chino wanders among the aisles of engagement rings at Robbins Bros. jewelry store in Fullerton hunting down the perfect diamond ring.
"I want it to stand out, to shine," Rudy says.
His fiancee, 21 year old Veronica Rodriguez ("no relation yet," jokes Rudy) silently squeezes his hand while the two pore over a glass case filled with diamond studded gold settings.
After trying on half a dozen rings, Veronica slips on an elaborate setting with rows of channel set baguettes.
Stefani Hodges, a design consultant at Robbins, takes a tweezer and carefully drops a half carat diamond into the center of the setting.
"That's pretty," Veronica says, gingerly balancing the ring on her finger. Rudy wraps his arm around her.
Yet before they put a down payment on the $6,000 beauty, they examine the diamond from every angle. They peer at it under a microscope, on a diamond scale, against a white backdrop and under various kinds of lighting to study its four Cs cut, carat, color and clarity.
Rudy and Veronica are typical of diamond buyers today: In the wake of the recession, they're paying extra attention to the quality of the stones they buy, but they still want their diamonds to "stand out."
Orange County is a diamond seller's dream, a place where many residents cartier bracelet with key replica not only can afford the precious rocks, but aren't afraid to flaunt them.
In other areas, such as New York City and Los Angeles, people often don't like to call attention to themselves by flashing large diamonds, for reasons that have more to do with security than style.
"The pleasant thing about Orange County is that people enjoy wearing jewelry and they do wear jewelry," says Sergio Baril, president of FRED Joaillier, USA an international jeweler that opened a boutique in Costa Mesa's South Coast Plaza in November. "People are more relaxed here than in Los Angeles. They still enjoy dressing up. It's refreshing."
FRED, which designed the scene stealing ruby and diamond necklace worn by Julia Roberts in "Pretty Woman," is just one in a long line of jewelers who have sought to mine Orange County's lucrative diamond market. Tiffany, Bulgari, Cartier and other exclusive jewelers that don't set up shop just any old place have all settled here.
They've made it their business to study Orange County's diamond buying habits.
Because the holidays are a peak time to buy diamonds, Jo Ellen Qualls of Tiffany Co. recently invited gemologist Richard Buonomo to conduct a seminar on how to select and buy them at the South Coast Plaza boutique in Costa Mesa.
Qualls has discovered that Orange County customers tend to favor higher end designer pieces and one of a kind custom settings.
Despite their cartier love bracelet with key copy reputation for excess, most Orange County diamond buyers don't want anything too flashy. Gaudy, "Dynasty" style designs went out with the recession.
Says Baril: "In the cartier bracelet box copy '80s, we were into the big flash. People were making a lot of money and they wanted to show it off. Today, they're more subdued."
They're choosing diamonds in styles that are less froufrou than in the past. Instead of cluster diamond earrings, people are wearing simple diamond studs, Baril says.
Princess Di style rings, featuring a stone surrounded by a glut of diamonds, are out of favor. People now prefer to highlight a single round cut diamond by placing a smaller triangular stone or baguette on each side of the center stone.
Diamond shapes change with the times. There are always traditional buyers who want the round, brilliant cut stone, but more avant garde buyers now want the starburst cut, Baril says. The starburst has the shape of an emerald cut, but with extra facets to reflect more light.
Five or six years ago, those same avant garde types were buying pear shaped stones and, before that, marquise cut diamonds, he says.
Most people want colorless diamonds rather than sparklers, which come in yellow, pink, blue, green, orange and green. The Tiffany Diamond is canary yellow, and the Hope Diamond is blue. Some well heeled buyers prefer the colored diamonds, particularly the fancy yellow stones.
"A few customers want the pink and blue diamonds, but they're rare and extremely expensive between $100,000 and $300,000 per carat," Baril says.
Once cut, a diamond is placed in a setting, usually platinum since its silvery color doesn't detract from the stone, Qualls says. A six prong setting holds the diamond away from the band, making it appear larger and more copy cartier love bracelet key brilliant.
Channel set diamonds, in which the stone is supported by two pieces of metal instead of prongs, are also trendy.
"The stone looks like it's floating on air," says Steve Robbins, co president of Robbins Bros. "The rings are elegant and tailored."
Though they might want simpler, subtler diamond designs, Orange County buyers still like their diamonds big. Most people choose engagement rings with diamonds that weigh in at one half to one carat.regarding cartier necklace red gold nail fake up-t
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With one arm wrapped around his shy bride to be, Rudy Rodriguez, 24, of Chino wanders among the aisles of engagement rings at Robbins Bros. jewelry store in Fullerton hunting down the perfect diamond ring.
"I want it to stand out, to shine," Rudy says.
His fiancee, 21 year old Veronica Rodriguez ("no relation yet," jokes Rudy) silently squeezes his hand while the two pore over a glass case filled with diamond studded gold settings.
After trying on half a dozen rings, Veronica slips on an elaborate setting with rows of channel set baguettes.
Stefani Hodges, a design consultant at Robbins, takes a tweezer and carefully drops a half carat diamond into the center of the setting.
"That's pretty," Veronica says, gingerly balancing the ring on her finger. Rudy wraps his arm around her.
Yet before they put a down payment on the $6,000 beauty, they examine the diamond from every angle. They peer at it under a microscope, on a diamond scale, against a white backdrop and under various kinds of lighting to study its four Cs cut, carat, color and clarity.
Rudy and Veronica are typical of diamond buyers today: In the wake of the recession, they're paying extra attention to the quality of the stones they buy, but they still want their diamonds to "stand out."
Orange County is a diamond seller's dream, a place where many residents cartier bracelet with key replica not only can afford the precious rocks, but aren't afraid to flaunt them.
In other areas, such as New York City and Los Angeles, people often don't like to call attention to themselves by flashing large diamonds, for reasons that have more to do with security than style.
"The pleasant thing about Orange County is that people enjoy wearing jewelry and they do wear jewelry," says Sergio Baril, president of FRED Joaillier, USA an international jeweler that opened a boutique in Costa Mesa's South Coast Plaza in November. "People are more relaxed here than in Los Angeles. They still enjoy dressing up. It's refreshing."
FRED, which designed the scene stealing ruby and diamond necklace worn by Julia Roberts in "Pretty Woman," is just one in a long line of jewelers who have sought to mine Orange County's lucrative diamond market. Tiffany, Bulgari, Cartier and other exclusive jewelers that don't set up shop just any old place have all settled here.
They've made it their business to study Orange County's diamond buying habits.
Because the holidays are a peak time to buy diamonds, Jo Ellen Qualls of Tiffany Co. recently invited gemologist Richard Buonomo to conduct a seminar on how to select and buy them at the South Coast Plaza boutique in Costa Mesa.
Qualls has discovered that Orange County customers tend to favor higher end designer pieces and one of a kind custom settings.
Despite their cartier love bracelet with key copy reputation for excess, most Orange County diamond buyers don't want anything too flashy. Gaudy, "Dynasty" style designs went out with the recession.
Says Baril: "In the cartier bracelet box copy '80s, we were into the big flash. People were making a lot of money and they wanted to show it off. Today, they're more subdued."
They're choosing diamonds in styles that are less froufrou than in the past. Instead of cluster diamond earrings, people are wearing simple diamond studs, Baril says.
Princess Di style rings, featuring a stone surrounded by a glut of diamonds, are out of favor. People now prefer to highlight a single round cut diamond by placing a smaller triangular stone or baguette on each side of the center stone.
Diamond shapes change with the times. There are always traditional buyers who want the round, brilliant cut stone, but more avant garde buyers now want the starburst cut, Baril says. The starburst has the shape of an emerald cut, but with extra facets to reflect more light.
Five or six years ago, those same avant garde types were buying pear shaped stones and, before that, marquise cut diamonds, he says.
Most people want colorless diamonds rather than sparklers, which come in yellow, pink, blue, green, orange and green. The Tiffany Diamond is canary yellow, and the Hope Diamond is blue. Some well heeled buyers prefer the colored diamonds, particularly the fancy yellow stones.
"A few customers want the pink and blue diamonds, but they're rare and extremely expensive between $100,000 and $300,000 per carat," Baril says.
Once cut, a diamond is placed in a setting, usually platinum since its silvery color doesn't detract from the stone, Qualls says. A six prong setting holds the diamond away from the band, making it appear larger and more copy cartier love bracelet key brilliant.
Channel set diamonds, in which the stone is supported by two pieces of metal instead of prongs, are also trendy.
"The stone looks like it's floating on air," says Steve Robbins, co president of Robbins Bros. "The rings are elegant and tailored."
Though they might want simpler, subtler diamond designs, Orange County buyers still like their diamonds big. Most people choose engagement rings with diamonds that weigh in at one half to one carat.
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