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Rapper The Game partnered with 310 Motoring and Skechers to create a shoe line. Nelly introduced fake cartier gold bracelet with screws his premium light energy drink PJ Tight. And Jacob "Jacob the Jeweler" Arabo partnered with couture sneaker company SneakerLuxe to form Jacob Co. Footwear.
Meanwhile, 50 Cent announced he would promote Reebok's GXT II cross trainer (the latest in his own sneaker brand) and launch the G Unit watch line available in many styles, including an MP3 playing model priced at up to $3,500.
"There are a lot of people who believe that celebrity is enough of an added value to any product to make it successful," says Robert Passikoff, founder and president of Brand Keys, a brand and customer loyalty consulting company in New York. "But it's usually not."
Especially now. According to Ed Foy, CEO of eFashion Solutions which manages the online operations for fashion branded manufacturers today's market is cleaning itself out. He likens it to the dotcom bubble burst. "Some people have stumbled, while others have stumbled and persevered," he says.
Foy counts Jay Z and Damon Dash's Rocawear, Sean "P. Diddy" Combs' Sean Jean, Russell and Kimora Lee Simmons' Phat Fashions (Phat Farm and Baby Phat) and Nelly's Apple Bottoms among the success stories. He says Jennifer Lopez's JLO fashions had problems at the beginning, but are now "heading for greener pastures."
Conversely, Foy says Eminem's Shady brand "is struggling big time." The company may simply need to have a meeting of the minds to figure out the exact lifestyle of the brand. "The successful brands leverage celebrity and product category," Foy adds.
In the case of 50 Cent, he needs to think of himself as a brand not a person.
"He can go broad, but his foundation needs to be strong and sturdy," explains Jonah Disend, president of brand strategy consulting firm Redscout in New York. In the process, "he must not lose sense of his artistry."
As for the success potential of 50 Cent's G Unit cartier bracelet screwdriver fake watch line MP3 model or not Disend cannot help but wonder who will pay up to $3,500 for one of the rapper's watches.
"At that point, buy an entry level (luxury) product like Rolex. The status is in Rolex, not 50 Cent."
Reuters/Billboard July 5, 2005
Kimora Lee Simmons is hitting back at Vanity Fair editors for running negative reader mail about her, following a scathing profile of the Baby Phat queen.
"The editors over there were very specific about the letters they chose to print," she told us. "I don't really understand what's going on over there."
Simmons said anyone who calls her selfish doesn't really know her.
"Do all the kids I'm trying to help, who I open my home up to, do they think I'm selfish? Do the several children I am trying to adopt think I'm selfish?"
The fashionista did just donate $75,000 to Astor Place's Harvey Milk School as part of the gay and lesbian high school's naming and expansion campaign.
"I love the cause, because these kids have come up in a way that they weren't really understood.
As part of a fundraiser for the Elton John Aids Foundation, Christie's galleries at 20 Rockefeller Plaza hosts an exhibition of photos from the new coffee table book "4 Inches," June 11 14, 2005.
The exhibition is co sponsored by Cartier and Jimmy Choo, and features photographs taken by well known female photographers of famous female cultural figures wearing nothing but Cartier jewels and Jimmy Choo shoes.
The works on display include Christina Aguilera photographed by Ellen Von Unwerth, Kate Moss photographed by Sam Taylor Wood, Rachel Hunter photographed by Tierney Gearon, Serena Williams photographed by Amelia Troubridge, Victoria Beckham photographed by Vanessa Von Zitzewitz, Sam Taylor Wood photographed by Mary McCartney Donald, Nicky Hilton photographed by Huggy Ragnarsson, Rebecca Romijn Stamos photographed by Isabelle Snyder, the Duchess of York photographed by Pamela Hanson, Mis Teeq photographed by Kate Martin, Kimora Lee Simmons photographed by Naomi Kaltman, Carmen Electra photographed by Sheryl Nields, Emanuelle Seigner photographed by Amanda Eliasch and Kelis photographed by Patricia Von Ah. On June 16th, the photos will be sold at the Cartier Mansion in an event presided over by Christie's auctioneer Franois Curiel. A similar event in London held last month raised over $2 million for AIDS prevention and awareness.
NEW YORK, June 6 Paris and Nicky Hilton, Kimora Lee, Christina Aguilera, Rebecca Romijn, Elle Macpherson cartier love screw bracelet copy and Heidi Klum are among 44 women who are using their star power to raise funds and awareness for the Elton John AIDS Foundation. The well known women have bared all, donning nothing but Cartier jewels and Jimmy Choo shoes for a new coffee table book titled "4 Inches."
The brainchild of Tamara Mellon, president founder of Jimmy Choo, "4 Inches" features some of the world's most beautiful women, artistically photographed by the renowned female photographers. Mellon approached Cartier to co sponsor this project to raise money for the Elton John AIDS Foundation to specifically benefit women and children suffering from AIDS in Africa.
Many of the world's most respected female photographers were approached to shoot artistic nude portraits of inspiring women wearing Cartier jewelry and 4 Inch Jimmy Choo heels. The result is an empowering book for women about women by women. Everyone in the book has generously donated their time, energy and talent to make this project a reality.
In all, 44 portraits have been brought together in the coffee table book, published by the London based Scriptum Editions. On May 25th, the book was launched in London with an auction of select images from the book. Conducted by Christie's, the auction raised an astonishing $2.4 million for the Elton John AIDS Foundation. The book will launch in the US on June 16th when additional photographs will be auctioned by Christie's at the Cartier Mansion in New York. Christie's New York will hold a preview of the photographs from June 11 June 14th which will be open to the public. Auctions to follow in Los Angeles (June 21) and Hong Kong. The charity was established in 1992 by Sir Elton John who serves as its cartier bracelet screwdriver copy Chairman.
The mission of the Elton John AIDS Foundation is to provide funding for educational programs targeting HIV/AIDS prevention and/or the elimination of prejudice and discrimination against HIV/AIDS affected individuals, and for programs that provide services to people living with or at risk for HIV/AIDS.
NEW YORK, June 6 Judith Regan, Publisher and founder of Regan Books, today officially announced that she will publish the first book by celebrity entrepreneur Kimora Lee Simmons, creator of the chic fashion label Baby Phat by Kimora Lee Simmons.
The book, set for publication in February 2006, is a how to lifestyle guide with inspiring and personal stories from the former model and mother of two who married a music mogul and built her own ultra successful lifestyle empire.in relation to cartier bracelet gold leve fake Latest mode I
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Rapper The Game partnered with 310 Motoring and Skechers to create a shoe line. Nelly introduced fake cartier gold bracelet with screws his premium light energy drink PJ Tight. And Jacob "Jacob the Jeweler" Arabo partnered with couture sneaker company SneakerLuxe to form Jacob Co. Footwear.
Meanwhile, 50 Cent announced he would promote Reebok's GXT II cross trainer (the latest in his own sneaker brand) and launch the G Unit watch line available in many styles, including an MP3 playing model priced at up to $3,500.
"There are a lot of people who believe that celebrity is enough of an added value to any product to make it successful," says Robert Passikoff, founder and president of Brand Keys, a brand and customer loyalty consulting company in New York. "But it's usually not."
Especially now. According to Ed Foy, CEO of eFashion Solutions which manages the online operations for fashion branded manufacturers today's market is cleaning itself out. He likens it to the dotcom bubble burst. "Some people have stumbled, while others have stumbled and persevered," he says.
Foy counts Jay Z and Damon Dash's Rocawear, Sean "P. Diddy" Combs' Sean Jean, Russell and Kimora Lee Simmons' Phat Fashions (Phat Farm and Baby Phat) and Nelly's Apple Bottoms among the success stories. He says Jennifer Lopez's JLO fashions had problems at the beginning, but are now "heading for greener pastures."
Conversely, Foy says Eminem's Shady brand "is struggling big time." The company may simply need to have a meeting of the minds to figure out the exact lifestyle of the brand. "The successful brands leverage celebrity and product category," Foy adds.
In the case of 50 Cent, he needs to think of himself as a brand not a person.
"He can go broad, but his foundation needs to be strong and sturdy," explains Jonah Disend, president of brand strategy consulting firm Redscout in New York. In the process, "he must not lose sense of his artistry."
As for the success potential of 50 Cent's G Unit cartier bracelet screwdriver fake watch line MP3 model or not Disend cannot help but wonder who will pay up to $3,500 for one of the rapper's watches.
"At that point, buy an entry level (luxury) product like Rolex. The status is in Rolex, not 50 Cent."
Reuters/Billboard July 5, 2005
Kimora Lee Simmons is hitting back at Vanity Fair editors for running negative reader mail about her, following a scathing profile of the Baby Phat queen.
"The editors over there were very specific about the letters they chose to print," she told us. "I don't really understand what's going on over there."
Simmons said anyone who calls her selfish doesn't really know her.
"Do all the kids I'm trying to help, who I open my home up to, do they think I'm selfish? Do the several children I am trying to adopt think I'm selfish?"
The fashionista did just donate $75,000 to Astor Place's Harvey Milk School as part of the gay and lesbian high school's naming and expansion campaign.
"I love the cause, because these kids have come up in a way that they weren't really understood.
As part of a fundraiser for the Elton John Aids Foundation, Christie's galleries at 20 Rockefeller Plaza hosts an exhibition of photos from the new coffee table book "4 Inches," June 11 14, 2005.
The exhibition is co sponsored by Cartier and Jimmy Choo, and features photographs taken by well known female photographers of famous female cultural figures wearing nothing but Cartier jewels and Jimmy Choo shoes.
The works on display include Christina Aguilera photographed by Ellen Von Unwerth, Kate Moss photographed by Sam Taylor Wood, Rachel Hunter photographed by Tierney Gearon, Serena Williams photographed by Amelia Troubridge, Victoria Beckham photographed by Vanessa Von Zitzewitz, Sam Taylor Wood photographed by Mary McCartney Donald, Nicky Hilton photographed by Huggy Ragnarsson, Rebecca Romijn Stamos photographed by Isabelle Snyder, the Duchess of York photographed by Pamela Hanson, Mis Teeq photographed by Kate Martin, Kimora Lee Simmons photographed by Naomi Kaltman, Carmen Electra photographed by Sheryl Nields, Emanuelle Seigner photographed by Amanda Eliasch and Kelis photographed by Patricia Von Ah. On June 16th, the photos will be sold at the Cartier Mansion in an event presided over by Christie's auctioneer Franois Curiel. A similar event in London held last month raised over $2 million for AIDS prevention and awareness.
NEW YORK, June 6 Paris and Nicky Hilton, Kimora Lee, Christina Aguilera, Rebecca Romijn, Elle Macpherson cartier love screw bracelet copy and Heidi Klum are among 44 women who are using their star power to raise funds and awareness for the Elton John AIDS Foundation. The well known women have bared all, donning nothing but Cartier jewels and Jimmy Choo shoes for a new coffee table book titled "4 Inches."
The brainchild of Tamara Mellon, president founder of Jimmy Choo, "4 Inches" features some of the world's most beautiful women, artistically photographed by the renowned female photographers. Mellon approached Cartier to co sponsor this project to raise money for the Elton John AIDS Foundation to specifically benefit women and children suffering from AIDS in Africa.
Many of the world's most respected female photographers were approached to shoot artistic nude portraits of inspiring women wearing Cartier jewelry and 4 Inch Jimmy Choo heels. The result is an empowering book for women about women by women. Everyone in the book has generously donated their time, energy and talent to make this project a reality.
In all, 44 portraits have been brought together in the coffee table book, published by the London based Scriptum Editions. On May 25th, the book was launched in London with an auction of select images from the book. Conducted by Christie's, the auction raised an astonishing $2.4 million for the Elton John AIDS Foundation. The book will launch in the US on June 16th when additional photographs will be auctioned by Christie's at the Cartier Mansion in New York. Christie's New York will hold a preview of the photographs from June 11 June 14th which will be open to the public. Auctions to follow in Los Angeles (June 21) and Hong Kong. The charity was established in 1992 by Sir Elton John who serves as its cartier bracelet screwdriver copy Chairman.
The mission of the Elton John AIDS Foundation is to provide funding for educational programs targeting HIV/AIDS prevention and/or the elimination of prejudice and discrimination against HIV/AIDS affected individuals, and for programs that provide services to people living with or at risk for HIV/AIDS.
NEW YORK, June 6 Judith Regan, Publisher and founder of Regan Books, today officially announced that she will publish the first book by celebrity entrepreneur Kimora Lee Simmons, creator of the chic fashion label Baby Phat by Kimora Lee Simmons.
The book, set for publication in February 2006, is a how to lifestyle guide with inspiring and personal stories from the former model and mother of two who married a music mogul and built her own ultra successful lifestyle empire.
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